KFC - Crave Run

CONTEXT:

At KFC, we like to believe that the crave for #pebune chicken is stronger than anything else. And to test whether we're right or just assuming, we launched Crave Run: the race where the speed with which you run to the nearest KFC, regardless of other plans you had until your cravings hit, dictates the value of the discount you can receive at the restaurant. The race starts in front of any KFC ads in the campaign, TV or OOH. They are the main appetite triggers, so by scanning the QR codes on them, you start an online experience where we geo-locate you and track your running progress in real time. The finish line is the nearest KFC restaurant, where you can claim your discounted De Poftă menus.

Echipa agentiei
Catalin Dobre – CCO si Co-CEO McCann Worldgroup Romania
Ioana Zamfir - Executive Creative Director
Robert Eftenie - Sr. Copywriter
Paula Ionescu - Copywriter
Adina Ciocan - Sr. Art Director
Mihai Constantinescu - Art Director
Victor Tufescu - Web Designer
Diana Neagu - Jr. Art Director
Madalina Ioan - Social Media Strategist
Andreea Sofrone - Business Director
Claudia Cofaru - Account Director
Cristina Olaru - Sr. Account Executive
Alex Budin - Head of Technology
Vlad Scarlatescu - Sr. Developer
Andrei Florian - Senior Strategist Planner

Echipa clientului
Monica Eftimie - Chief Marketing Officer
Adriana Staicu - Brand Manager
Gina Zgubea - Sr. Digital Manager
Mihnea Brasoveanu - Digital Manager
Claudia Bodnar - Social Media Manager
Florina Calin - PR Manager 



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2022

Tara


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