KFC - Reconfigureaza-ti planul si fugi sa prinzi reducerile DE POFTA

Mobile

CONTEXT:

At KFC, we like to believe that the crave for #pebune chicken is stronger than anything else. And to test whether we're right or just assuming, we launched Crave Run: the race where the speed with which you run to the nearest KFC, regardless of other plans you had until your cravings hit, dictates the value of the discount you can receive at the restaurant. The race starts in front of any KFC ads in the campaign, TV or OOH. They are the main appetite triggers, so by scanning the QR codes on them, you start an online experience where we geo-locate you and track your running progress in real time. The finish line is the nearest KFC restaurant, where you can claim your discounted De Poftă menus.

Echipa agentiei
Ioana Zamfir - Executive Creative Director
Robert Eftenie - Sr. Copywriter
Adina Ciocan - Sr. Art Director
Victor Tufescu - Web Designer
Diana Neagu - Jr. Art Director
Madalina Ioan - Social Media Strategist
Andreea Sofrone - Business Director
Claudia Cofaru - Account Director
Cristina Olaru - Sr. Account Executive
Alex Budin - Head of Technology
Vlad Scarlatescu - Sr. Developer

Echipa clientului
Monica Eftimie - Chief Marketing Officer
Adriana Staicu - Brand Manager
Gina Zgubea - Sr. Digital Manager
Mihnea Brasoveanu - Digital Manager
Claudia Bodnar - Social Media Manager
Florina Calin - PR Manager

Agentie

McCann

Client

YUM!

Brand

KFC

Campanie

Crave Run

An

2022

Tara

Romania

Companii

McCann

Branduri

KFC

Campanii

Crave Run

Oameni

Adina Ciocan Adriana Staicu Alex Budin Andreea Sofrone Claudia Bodnar Claudia Cofaru Cristina Olaru Diana Neagu Florina Calin Gina Zgubea Ioana Zamfir Madalina Ioan Mihnea Brasoveanu Monica Eftimie Robert Eftenie Victor Tufescu Vlad Scarlatescu

Pozitii

Account Director Account Executive Art Director Brand Manager Business Director Chief Marketing Officer Copywriter Creative Director Developer Digital Manager Executive Creative Director Head of Technology Media Manager PR Manager Social Media Manager Social Media Strategist Web Designer

Branded

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