CONTEXT:
The “Money for Mishaps” campaign launched by Viva Credit embraces the reality many people face. Mishaps don’t announce themselves, they don’t care about timing, mood, or budget.
They just happen.
And when your TV breaks, a pipe bursts, or the fridge suddenly stops working, right when you can’t afford extra costs, Viva Credit is there to offer you “Money for Mishaps.”
Strategically, the campaign positions Viva Credit not just as a loan provider, but as a partner you can rely on when life catches you off guard.
Thus, “Money for Mishaps” goes beyond lending. It becomes a promise of real support in unpredictable moments, brought to life through a dynamic, interactive campaign centered around genuine consumer experiences.
