CONTEXT:
Officially, Bucharest tap water is perfectly safe to drink. Unofficially, some people are still a bit reluctant, out of habit, not fact.
Instead of running a dry campaign filled with numbers and lab tests, we wanted to show what those numbers actually mean: a water that’s been part of the city all along.
Bucharest isn’t just the capital of Romania, it’s a feeling. And water makes it all flow.
Through “The Official Water of Everything Bucharest Loves,” Apa Nova turned potability into presence, reminding people that water doesn’t just pass through pipes, it runs through everything that makes the city alive. It’s part of the city’s DNA.
From park jogs to balcony gardens, from coffee on the go to late walks in the Old Town, we showed water as the quiet energy behind everyday life, with each visual placed right where that life happens. The result? We turned Apa Nova into the official sponsor of Bucharest’s flow, its people, its places, and its everyday moments.
Apa Nova, the Official Water of everything that makes Bucharest… Bucharest.
