Mesajele formale si informale pe care vanzatorii le transmit cumparatorilor; promovarea sistematica (planificata) si cea nesistematica (neplanificata) a unei firme pentru produsele sale.
The formal and informal messages that sellers transmit to buyers; the systematic (planned) as well as the unsystematic (unplanned) promotion by a firm of its products to its markets.
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