ForteBank, a local bank from Kazakhstan, encouraging female businesses with special support programs, wanted to change the public opinion, inspire women to start and develop their own businesses and prominent female entrepreneurs throughout the country.
Advertised product: Banking services
Name: Forte Femme
Agency: Voskhod
Idea
Discussing women’s rights is deemed inappropriate in Kazakhstani society, as is a woman’s desire to study or work. Yet, nearly 9 million Kazakhstan women account for 40% of the country’s GDP and 52% of the country’s sole proprietors are female. ForteBank, a local bank encouraging female businesses with special support programs, wanted to change the public opinion and inspire women to start and develop their own businesses. The bank have released Forte Femme, a perfume to prominent and support female entrepreneurs throughout the country. ForteBank wanted to demonstrate how important women are to Kazakhstan’s economic development.
Credits
Voskhod Agency Copywriters: Georgy Kornilov, Anton Rozhin, Artem Epanchintcev, Alfia Khafizova
Art Directors: Vladislav Derevyannykh, Kirill Ratman
Producer: Elizaveta Larionova
Creative Director: Andrey Gubaydullin
Strategist: Veronika Malikova Kombinat Agency
Producer: Yelena Dmitriyeva Producer
Assistants: Taissiya Samoilova, Tomiris Kassenova
Creative Director: Nikita Yermolayev
Copywriter: Rassul Abidov
Art Director: Diana Korchevskaya, Daddy’s Film Production
Director: Darya Yastrebova
Director of Photography: Tim Lobov
Producer: Egor Solomatin
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