Advertised product: WWF
Name: KeepLivingCoral
Agency: White Rabbit Budapest
Idea
Every year Pantone chooses the Colour of the Year, to draw attention to how colourful and energising our nature is. For 2019 Pantone picked the Living Coral. Their chosen colour always becomes a reference in the world of design and fashion. However, we tend to forget that the original colour might reflect something more important than that. Pantone's choice of Living Coral represents a lot more than just a colour. It also highlights a devastating phenomenon that's been happening lately in the world: the loss of about 55% of coral reefs. Inspired by Pantone's Color of the Year we've created an eye-opening, powerful visual focusing on this serious global problem of corals. Our poster ad conveyed our message, raising awareness of endangered corals in a shocking yet aesthetic way. The campaign started a conversation and become a icon for a global issue and made everyone realise that coral–is much more than just a colour.
Credits
CREATIVE AGENCY: White Rabbit Budapest
CHIEF CREATIVE OFFICER: Istvan Bracsok, Levente Kovacs SENIOR
ART DIRECTOR: Marcos Mendes Tanaka
SENIOR COPYWRITER: Andre Nunes Bueno
COPYWRITER: Adam Lenart DIGITAL
ACCOUNT EXECUTIVE: Borbala Tumo
ACCOUNT DIRECTOR: Beata Stumpf
CLIENT SERVICE DIRECTOR: Levente Balint
ACCOUNT MANAGER: Lilla Katona
PHOTOGRAPHER: Thirza Schaap
POST PRODUCTION COMPANY: Floss Creatives
EXECUTIVE PRODUCER: Shamsher Walia
DIGITAL ARTIST: Dominik L D.O.P.: Bruin Feskens
HEAD OF BRAND & COMMUNICATIONS/WWF: Alexa Antal
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