Case Study: Vodafone - Biblioteca Digitala

Pentru a promova internetul mobil printre romani, McCann Erickson Bucuresti a creat pentru Vodafone prima Biblioteca Digitala de la Metrou care pune la dispozitia cititorilor carti gratuite in format digital.

CREDITE:

Agentie: McCann Erickson Bucuresti, UM Romania

Client: Vodafone Romania

An: 2013

McCann Erickson:

Creative Partner: Adrian Botan            

Executive Creative Director: Catalin Dobre          

Group Creative Director: Ioana Filip          

Art Director: Ionut Cojocaru      

Client Service Director: Dana Hogea       

Group Account Director: Doina Ionescu                

Account Executive: Andreea Spilca          

Photo Producer : Roxana Zaharia                

Corporate PR Manager: Carmen Bistrian 

UM Romania:          

Group Account Director: Anca Dumitrache          

Media Manager: Adelina Din      

OOH Buying Director: Gabriel Andrei      

OOH Buyer: Lucia Bogdaneanu  

Managing Director: Mihai Trandafir          

Planning Director: Victor Croitoru    

Online Manager: Luminita Visu      



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