EFFIE Romania 2005 - Juriul

17 Feb. 2005, 00:00 AM • AdNews

EFFIE este singurul festival de masurare a eficientei in publicitatea romaneasca. Evenimentul este structurat in trei etape : in prima etapa are loc inscrierea in concurs a lucrarilor (21 ianuarie - 7 martie), a doua etapa consta in jurizarea campaniilor inscrise (22-23 martie) iar cea de a treia etapa incheie festivalul cu Gala de decernare a premiilor EFFIE ( 25 martie 2005, J. W. Marriott Grand Hotel).

Inscrierile au loc intre 21 ianuarie si 7 martie 2005. Categoriile in care se pot inscrie campaniile sunt: produse alimentare, produse non-alimentare, bauturi alcoolice, bauturi non-alcoolice, retail (fast food, restaurante, magazine, supermarketuri, lanturi de retail etc.), bunuri de larg consum (automobile, electronice, mobila, computere etc.), servicii financiare, media si divertisment, campanii non-profit, telecomunicatii, altele (farmaceutice, bunuri si servicii de lux, software, real estate, transport, turism, etc), iar incepand cu acest an va exista o categorie distincta pentru promotii. Campaniile trebuie sa fi rulat in 2004, pe cel putin unul din suporturile media, sa aiba obiective clare si sa prezinte dovada indeplinirii sau depasirii acestora.

Juriul este prezidat de Mihai Ghyka (Marketing Director Interbrew si Presedinte IAA Romania) si este format din: Alexandra Gatej - HPC Business Unit Director Unilever, Aneta Bogdan - Managing Partner Brandient, Bianca Bourbon - Marketing Manager NCBs Coca-Cola, Christoph Blattler - Marketing Director BAT, Cristofor Iosub - Client Service Director 141, Dan Petre - General Manager D&D Research, Daniel Gavrila - Client Services Director Lowe & Partners, Dirk Boventer - Marketing Director JTI, Elena Livinti - Brand Communication Director Leo Burnett & Target, Eusediu Margasoiu - Marketing Manager Quadrant Amroq Beverages, Ioana Manea - Strategic Planning Director Scala Thompson, Ionut Mosteanu - Marketing Specialist Western Union, Maria Tudor - Managing Director Zenith Media, Peter Jansen - General Manager Sanoma Hearst, Petrisor Obae - Senior Editor Capital, Radu Ghelesel, Client Services Director Grey Worldwide Romania, Rick Kendall - Vice-President AMA - EFFIE NY, Robert Chandler - Client Service Director McCann Erickson, Robert Zanescu - Marketing Director Raiffeisen Bank, Roxana Stan - Senior Brand Manager P&G, Sorin Vulpe -Senior Editor Catavencu, Volodymyr Semenikhin - Marketing Director Kraft Foods Romania, Cristina Vulpe - Editor Media & Advertising Club Mediafax.

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AMA Brandient D&D Research IAA Romania Interbrew Leo Burnett McCann Mullen Romania P&G Quadrant Amroq Beverages Raiffeisen Bank Sanoma Sanoma Hearst Scala JWT Unilever Union VML Zenith Romania

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Academia Catavencu BAT Capital Coca-Cola JTI JW Marriott Kraft Mediafax President Procter & Gamble Raiffeisen Scala Target Thompson Vice Western Union

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Alexandra Gatej Aneta Bogdan Bianca Bourbon Christoph Blattler Cristina Vulpe Cristofor Iosub Dan Petre Daniel Gavrila Elena Livinti Eusediu Margasoiu Ioana Manea Ionut Mosteanu Maria Tudor Mihai Ghyka Peter Jansen Petrisor Obae Radu Ghelesel Rick Kendall Robert Chandler Robert Zanescu Roxana Stan Sorin Vulpe

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