Pepsi - 60 Years

Online

CONTEXT:

În 2026, Pepsi marchează 60 de ani de prezență pe piața din România — șase decenii în care brandul a fost parte din cultura pop și din momentele care au însoțit generații întregi.

Aniversarea nu vorbește doar despre trecut, ci și despre felul în care un brand cu istorie poate rămâne relevant în prezent. Într-un context în care publicul caută autenticitate și conexiuni reale, cei 60 de ani Pepsi devin un punct de întâlnire între nostalgia celor care au crescut cu brandul și energia unei noi generații care îl redescoperă în propriul ei fel.

Campania pune în lumină momentele pe care generații întregi le-au trăit alături de Pepsi în ultimii 60 de ani și le transformă într-o invitație de a merge mai departe cu aceeași energie. Este o celebrare a trecutului care deschide drumul către experiențe noi și alte motive de a fi împreună.

PEPSICO ROMANIA
Ramona Bilic - Beverages Marketing Manager Pepsico Romania
Roxana Croitoru – Pepsi Lead Romania PepsiCo

Laura Gheorghe - Senior Brand Manager Pepsi
Ioana Tanase - Junior Brand Manager
Claudia Brezeanu – Senior Brand Manager Pepsi Flavours
Georgiana Dobre - BTL & Events Manager
Ciprian Postelnicu – Media & TCP Manager PepsiCo
Cristina Iliescu - External Communications Manager

LEO BUCHAREST
Cristina Calota - Creative Director Leo Bucharest
Bianca Muscalu – Group Creative Director Leo Bucharest
Mara Sabau – Group Creative Director Leo Bucharest
Iasmina Voinea – Copywriter Leo Bucharest

Ioana Adamescu – Art Director Leo Bucharest

Vladimir Trasa – Junior Copywriter Leo Bucharest

Alexandru Silinescu – Art Director Leo Bucharest

Oana Nastase – Integrated Strategy Director Leo Bucharest

Ana Miculescu - Growth & Innovation Director Leo Bucharest

Andreea Cojocariu – Deputy Account Director Leo Bucharest

Alexandra Slotea – Senior Account Manager Leo Bucharest
Malina Sandu – Junior Account Manager Leo Bucharest

Stefania Tita – Senior Account Executive Leo Bucharest

Adelina Manea – Social Media Content Creator & Producer Leo Bucharest
Bianca Naumovici-Bella - Influencers, Creators, Partnerships Leo Bucharest
Maria Porcisteanu – Junior Producer

Barna Nemethi – Senior Producer

STAY SHARP FILM
Iliana Dumitrache - Producer
Alexandra Lele - Executive Producer
Roxana Cozma - Production Manager
Geo Hutanu - Production Coordinator

Andrei Mindru - Director
Ate Dorobantu - DOP
Vlad Andrei - Photographer

Iulian Stanciu - 1st AD
Sabina Frunza - Art Department
Irina Hartia - Styling
Mihaela Cherciu - Make-up Artist
Marinela Bata - Hair Artist
George Puscaru - Props Master
Florin Platica - Food Stylist

SQUAD Rental - Camera Crew
Mircea Tranca - Focus Puller
Matei Ioncica - Camera Assistant
Raul Pipas - Camera Assistant
Daniel Rizea - VideoAssist
Marius Melcioiu - Cable Guy
Alexandra Ungureanu - Data Wrangler
Benjamin Sandu - Gaffer

Stelian Vasile - Editing
Patri Preda - Color Grading
Emitter / Calin Bogdacenco, Sinziana Nicola - VFX
Vali Umbra - Sound Design & Mix
DeMoga Music - Original Score
Eduard Danilovici - BTS

New Media Casting - Casting
Ioana Antohi - Actor
Andra Avramescu - Actor
Andrei Irimia - Actor

OMD
Razvan Meirosu – Chief Growth Officer
Alex Zamfir – Senior Media Manager
Nicoleta Avram – Senior Media Manager
Evelina Achim - Media Manager
Alexia Popescu – Media Executive
Anca Boia – Account Lead Digital
Gabi Cernat – Digital Manager
Raphaela Bunea – Influencer Marketing & talent partnerships specialist
Ioana Axente - Influencer Marketing & talent partnerships specialist
Luiza Florescu - Influencer Marketing & talent partnerships specialist
Luiza Popa – Head of OOH
Alexandru Buculei – OOH Manager
Bogdan Cruscov – OOH Executive

INNOVATIVE DESIGN
Claudiu Marcu - Lead
Olena Staiculescu - Senior Graphic Designer
Cristian Matache - Senior Graphic Designer

Leo Burnett

Leo Burnett

Companie: Leo Burnett

Leo Burnett Romania este unul dintre cele mai prestigioase nume din industria de marketing si comunicare din Romania. In mod constant o agentie de top, Leo Burnett a reusit de-a lungul timpului sa creeze lideri de... vezi detalii »

Agentie

Leo Burnett

Client

PepsiCo

Brand

Pepsi

An

2026

Tara

Romania

Companii

CoLor Leo Burnett New Media Casting OMD PepsiCo Squad Rental Stay Sharp Film

Branduri

Pepsi

Oameni

Adelina Manea Alex Zamfir Alexandra Lele Alexandra Slotea Alexandra Ungureanu Alexandru Buculei Alexandru Silinescu Alexia Popescu Ana Miculescu Anca Boia Andra Avramescu Andreea Cojocariu Andrei Irimia Andrei Mindru Ate Dorobantu Barna Nemethi Benjamin Sandu Bianca Bella Naumovici Bianca Muscalu Bogdan Cruscov Calin Bogdacenco Ciprian Postelnicu Claudia Brezeanu Claudiu Marcu Cristian Matache Cristina Calota Cristina Iliescu Daniel Rizea Eduard Danilovici Evelina Achim Florin Platica Gabi Cernat Geo Hutanu George Puscaru Georgiana Dobre Iasmina Voinea Iliana Dumitrache Ioana Adamescu Ioana Antohi Ioana Axente Ioana Tanase Irina Hartia Iulian Stanciu Laura Gheorghe Luiza Florescu Luiza Popa Malina Sandu Mara Sabau Maria Porcisteanu Marinela Bata Marius Melcioiu Matei Ioncica Mihaela Cherciu Mircea Tranca Nicoleta Avram Oana Nastase Olena Staiculescu Patri Preda Ramona Bilic Raphaela Bunea Raul Pipas Razvan Meirosu Roxana Cozma Roxana Croitoru Sabina Frunza Sinziana Nicola Stefania Tita Stelian Vasile Vali Umbra Vlad Andrei Vladimir Trasa

Pozitii

Account Lead Art Director Chief Growth Officer Copywriter Creative Director Deputy Account Director Digital Manager DOP Events Manager Executive Producer External Communications Manager Food Stylist Group Creative Director Growth & Innovation Director Hair Artist Integrated Strategy Director Junior Account Manager Junior Brand Manager Junior Copywriter Marketing Manager Media Executive Media Manager OOH Manager Photographer Producer Production Coordinator Production Manager Props Master Senior Account Executive Senior Account Manager Senior Brand Manager Senior Graphic Designer Senior Media Manager Senior Producer Social Media Content Creator Sound Design

Branded

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