O institutie ce reprezinta un advertiser, care furnizeaza servicii de creatie, account planning, media( planificarea si cumpararea pentru campanie). In ciuda numelui, majoritatea au statut legal si responsabilitate financiara.
A body acting on behalf of an advertiser which will provide services such as creative work, account planning, media planning and buying for the campaign. Despite the name, most have the legal status and financial responsibility of principal.
![[AdStory] Sue Kohm: The brands that have the best communication strategies are the ones that tell the truth by revealing a tension](https://media.iqads.ro/2019/08/69023487-458589561361805-2167373538468560896-n-cover-410.jpg)
![[Pe strada lui George] Arpad Rezi: Arata-mi ce arta stradala ai si iti voi spune in ce fel de oras locuiesti](https://media.iqads.ro/2019/08/thumbnail-rezi-a-small-cover-410.jpg)
![[AdStory] Sean DallasKidd (Demonstrate, San Francisco): I'm a big believer in brand purpose. I think that's the only point of differentiation](https://media.iqads.ro/2019/08/sean-dallaskidd-partner-and-cco-of-demonstrate1-cover-410.jpg)
![[Reguli de pitch] Alex Cernatescu (Infinit Agency): Nu de putine ori rezultatul unui pitch organizat prost a fost unul dezastruos pentru client](https://media.iqads.ro/2019/08/download-cover-410.jpg)
![[Case Study] Amber Academy - nevoia de a introduce în licee și universități o curriculă dedicată game development-ului](https://media.iqads.ro/2019/07/cp-1920x1080-cover-410.jpg)
