Prezenta unui brand pe canalele media cu scopul de a construi atitudini puternice pe termen lung ale consumatorilor cu privire la acesta.
The featuring of a particular brand in media vehicles in order to build strong, long-term consumer attitudes towards it.
![[AdStory] Will Rust (Ogilvy Group Czech Republic): I don’t believe in brainstorming and I hate the term. It suggests that 80% of the time spent at work people are not coming up with ideas](https://media.iqads.ro/2013/01/photo-large-24940-cover-410.jpg)
![[IQads Kadett] Dan Brasoveanu despre online marketing, de la PPC la analytics](https://media.iqads.ro/2013/01/photo-large-24946-cover-410.jpg)
![[AdLife] Dan Amariei: In liceu eram tipul ala care era cool fara sa stie](https://media.iqads.ro/2013/01/photo-large-24962-cover-410.jpg)
![[AdStory] Davide Boscacci (JWT Milano): You'll never be a good writer if you just sit at home in front of your Mac](https://media.iqads.ro/2013/01/photo-large-24973-cover-410.jpg)
![[AdStory] Pawel Heinze (Leo Burnet Warsaw): "I feel most rewarded each day I can fall asleep."](https://media.iqads.ro/2013/01/photo-large-24967-cover-410.jpg)
![[AdStory] Gideon Amichay (ex-Shalmor Avnon Amichay / Y&R): My relationship with advertising is more like: love and hate, salt and pepper, before and after](https://media.iqads.ro/2013/01/photo-large-24960-cover-410.jpg)
![[AdStory] George Tannenbaum (R/GA): I love advertising. Not every day, but four days out of ten. Or maybe 12.](https://media.iqads.ro/2013/01/photo-large-24951-cover-410.jpg)
![[AdStory] Galen Graham (180 Amsterdam): In college I was the guy who owned the car that got pulled over with stolen items in the trunk](https://media.iqads.ro/2013/01/photo-large-24950-cover-410.jpg)
![[Training IQads Kadett] Vlad Mihai (Cutarica) – Despre freelancing-ul in publicitate](https://media.iqads.ro/2013/01/photo-large-24948-cover-410.jpg)
![[La birou] GAV: o casa cu 100 de ani de istorie, dintre care 10 de publicitate](https://media.iqads.ro/2013/01/photo-large-24919-cover-410.jpg)
![[AdStory] Olivier Altmann (Publicis Worldwide) and his office facing Champs Elysee](https://media.iqads.ro/2013/01/photo-large-24916-cover-410.jpg)
![[AdStory] Paul Arnold: "I decided I wanted to work in advertising when I realised the most beautiful women worked in this industry"](https://media.iqads.ro/2013/01/photo-large-24911-cover-410.jpg)
![[AdLife] Micky Denehy: "I loved my 30 years in advertising and now I love teaching others"](https://media.iqads.ro/2013/01/photo-large-24906-cover-410.jpg)
![[AdStory] Marco Cremona (Y&R Moscow): What’s great about working in advertising is that we get paid to be curious](https://media.iqads.ro/2013/01/photo-large-24886-cover-410.jpg)
![[AdLife] Laura Nedelschi: "Imi amintesc si acum ziua in care am avut prima data sentimentul ala cald si misto ca fac parte dintr-o echipa si ca facem lucruri tari impreuna"](https://media.iqads.ro/2013/01/photo-large-24879-cover-410.jpg)
