Prezenta unui brand pe canalele media cu scopul de a construi atitudini puternice pe termen lung ale consumatorilor cu privire la acesta.
The featuring of a particular brand in media vehicles in order to build strong, long-term consumer attitudes towards it.
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![[La Birou] Agentia the Syndicate, unde proiectele sunt before the line si after the line](https://media.iqads.ro/2012/09/photo-large-24103-cover-410.jpg)
![[AdLife] Mihai Ene: Iubesc publicitatea asa cum e in capu' meu. O detest cand e cum e in viata de zi cu zi](https://media.iqads.ro/2012/08/photo-large-24013-cover-410.jpg)
![[AdStory] Paul Arnold: Am decis ca vreau sa lucrez in publicitate atunci cand mi-am dat seama ca in industria asta lucreaza cele mai frumoase femei](https://media.iqads.ro/2012/08/photo-large-23922-cover-410.jpg)
![[AdLife] Mihai Coliban: "Pacat ca in Rusia nu-l stie nimeni pe Seinfeld si nu pot sa 'pop up Seinfeld related jokes'"](https://media.iqads.ro/2012/08/photo-large-23881-cover-410.jpg)
![[AdLife] Eugen Suman: Am invatat multe chestii misto la Radio Romania Tineret. Cum ar fi editarea cu foarfeca.](https://media.iqads.ro/2012/07/photo-large-23718-cover-410.jpg)
