Abilitatea unui individ de a-si proiecta propria personalitate intr-o anumita situatie si a o putea intelege; o calitate dezirabila la agentii de vanzari care trebuie sa fie in stare sa vada produsul prin ochii consumatorului.

The ability of an individual to project his or her own personality into a situation and understand it; a quality deemed desirable in salespeople who must be able to see the product from the buyer's point of view.

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