Like blogs, social media plays a big part in digital marketing. Most actual lead generation and customer conversion takes place on blogs and website landing pages, but social media marketing serves as an amplification of lead generation efforts.
A well-crafted Instagram story or Facebook post that spotlights a blog article you’re trying to promote will bring additional traffic to your site and article, giving a bump to your search rankings, which will then bring more traffic to your site.


![[INSIDER 2007-2014 | Schimbari in business-ul de creatie] Ioana Mucenic: Daca pana acum vedeta agentiei de publicitate a fost creativul, noul star este account-ul strateg](https://media.iqads.ro/2014/10/ioana-mucenic-visionary-managing-partner-head-of-strategy-pastel-cover-410.jpg)
![[INSIDER 2007-2014 | Schimbari in business-ul de comunicare online] Bogdan Nitu: Au aparut strategi care se ocupa de prezenta digitala a brandurilor, dar sunt inca rari](https://media.iqads.ro/2014/10/nitu-cover-410.jpg)

![[INSIDER 2007-2014 | Schimbari in business-ul de creatie] Codin Caradimu: Cand bugetele de marketing se taie ca saculetele atarnate de nacela sa redreseze balonul, relatia are o tendinta vaga de incalzire la nivel interuman](https://media.iqads.ro/2014/10/codin-caradimu-cover-800-cover-410.jpg)
![[Tinerii din agentii - Geometry Global] Ada Carlsson credea ca publicitatea e cum zice Bono in Zooropa](https://media.iqads.ro/2014/10/ada-carlsson-pic-cover-410.jpg)

![[INSIDER 2007-2014 | Schimbari in business-ul de PR] Sorana Savu: Ultimii cinci ani au fost o ilustrare perfecta a proverbului american "when the going gets tough, the tough get going"](https://media.iqads.ro/2014/10/sorana-blog-cover-410.jpg)



![[INSIDER 2007-2014 | Schimbari in business-ul de creatie] Adina Sorescu: Uneori agentiei i se taie capul, alteori picioarele. Pentru ca asa a vrut Procust](https://media.iqads.ro/2014/10/adina-sorescu-cover-410.jpg)

![[INSIDER 2007-2014 | Schimbari in business-ul de creatie] Oana Cociasu: In acesti 7 ani, creativitatea publicitarilor din Romania a avut o evolutie inversa, de la extaz la agonie, norocul a fost insa ca am avut surse si resurse vitale](https://media.iqads.ro/2014/09/poza1-cover-410.jpg)




![[Insider 2007-2014 | Schimbari in business-ul de PR] Cristi Cretan: In Romania, comunicarea in social media prin campanii de PR abia incearca sa-si gaseasca o justificare de business](https://media.iqads.ro/2014/09/cristi-cretan4-cover-410.jpg)
![[INSIDER 2007-2014 | Schimbari in business-ul de creatie] Diana Minea: Avem o structura de agentie simpla, ceea ce ne ofera flexibilitate si rapiditate in raspuns si executie](https://media.iqads.ro/2014/09/dm-img-cover-410.jpg)


![[INSIDER 2007-2014 | Schimbari in business-ul de creatie] Razvan Vasiloiu: Daca faci o campanie care vinde, atunci clientul va avea de unde sa iti mai dea un brief si inca unul.](https://media.iqads.ro/2014/09/razvan-vasiloiu-thesyndicate1-cover-410.jpg)

![[INSIDER 2007-2014 | Schimbari in business-ul de media] Alexandra Iavorschi: Din punctul de vedere al pietei media, 2007 si 2014 apartin unor ere diferite](https://media.iqads.ro/2014/09/alexandra-iavorschi-starcom-cover-800-cover-410.jpg)
![[INSIDER 2007-2014 | Schimbari in business-ul de BTL] Doru Spataru: A scazut considerabil numarul proiectelor sau conturilor incredintate direct, in majoritatea cazurilor incredintarile facandu-se in urma unor procese de selectie (pitch-uri)](https://media.iqads.ro/2014/09/ads-bw-cover-410.jpg)
![[Insider 2007-2014 | Schimbari in business-ul de PR] Eliza Rogalski: Relatia client-agentie a evoluat inspre valorizarea omului de PR ca sursa de solutii si idei](https://media.iqads.ro/2014/09/eliza-r-cover-410.jpg)
![[INSIDER 2007-2014 | Schimbari in business-ul de creatie] Bogdan Naumovici: Unii vor spune ca sunt un dinozaur, insa eu inca vad online-ul ca pe un alt canal](https://media.iqads.ro/2014/09/img-4174172376145-cover-410.jpg)
![[Insider 2007-2014 | Schimbari in business-ul de BTL] Nicolae Rotaru: Investitiile in BTL au ajuns sa cantareasca tot mai greu in bugetele de promovare ale companiilor din FMCG](https://media.iqads.ro/2014/09/nic-rotaru-land-cover-410.jpg)











