Premiile obtinute la FIBRA #2:
- BRONZE FIBRA @ Creative Use of Media
PRESENTING THE CASE
Campaign / Execution Summary
There are over 3 million Romanians working abroad and coming back home for Easter. And a lot more, waiting for them, at the airport. So, with the help of the HP printers, we let them create their own welcome back boards for their loved ones, while finding out about the all the features of the printers.
Context / Problem / Opportunity / Insight
Most consumers don’t know about the features of the HP DeskJet Ink Advantage printers, like wireless printing from mobile devices, lab quality photo prints and touch and go display.
Who ever has time to find out about them? Unless they have a lot of time to spend.
Target Group
The main target audience for the HP DeskJet Ink Advantage printers are millennials. How to engage an audience with a short attentions span, a strong need for instant gratification and a resilience towards classical “demo” approaches?
Results
Over 600 flights welcomed, 12 ink tonners used and hundreds of boards printed.
INFO
Agency/Company: HP Inc. Romania
Entry Case Title: HP Happy Welcome
Brand: HP DeskJet Ink Advantage
Client: HP Inc. Romania
CREDITS
Chief Creative Officer : Jorg Riommi
Group Creative Director: Sebastian Olar
Copywriter: Laur Raboj
Art Director: Florin Padurean
Account Manager: Irina Tudoran
AV Producer: Camelia Efrimov
OTHER CONTRIBUTING COMPANIES
Events Agency: Publicis Dialog
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