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Data: 01-06-2007
| Articol de
Andrei Hategan
Sectiunea Press, cea mai vanata de romani la Cannes
Romania a inscris 43 de lucrari la Festivalul de Publicitate de la Cannes, provenind de la 13 agentii autohtone, cele mai multe inscrieri fiind la categoria Press (17). In clasamentul agentiilor conduce grupul Leo Burnett, cu 13 entry-uri, urmat de McCann Erickson, cu 8 inscrieri.
“2007? Un an revolutionar: 43 de entry-uri la categorii variate (in sfarsit a dat roade pr-ul intensiv pe care l-am facut in favoarea Directului, Mediei Creative, outdoor-ului sau nisei radio). Aproape 60 de delegati – cu 20 mai multi decat anul trecut. O echipa de oameni de presa pasionati in mod autentic de comunicare, si un numar mult mai mic de indivizi deghizati in condeieri sau delegati, avand precisul scop de a face shopping sau turism festivalier, sub pretextul Cannes Lions”, a declarat Teodora Migdalovici, ambasadorul festivalului in Romania.
In total la Cannes s-au inscris anul acesta aproximativ 25 700 de lucrari din 80 de tari, cu peste 3% mai mult fata de anul trecut. Statele Unite au cele mai multe lucrari inscrise (3569), urmate de Germania, cu 2310 si Brazilia cu 2203. Festivalul se va desfasura intre 17 si 23 iunie.
Mai jos, lista completa a entry-urilor romanesti pentru Cannes 2007.
Category: Direct Lions
Agency: CREATE DIRECT Bucharest
Title: The Green Check
Advertiser: Microsoft Romania
Product: Microsoft Small Business Server 2003 R2
Agency: DDB BUCHAREST
Title: Frisbee Pizza
Advertiser: Ganotti Protocol Service
Product: Pizza Delivery
Agency: McCANN ERICKSON Bucharest
Title: Board Responsibly
Advertiser: Coca-Cola Romania
Product: Sprite
Agency: Proximity BUCHAREST
Title: Minor Report
Advertiser: Save The Children
Product: Tree Auction Fundraiser
Category: Film Entries
Agency: Cohn&Jansen ASHLEY & HOLMES Bucharest
Title: Share the fun
Advertiser: Cosmote Romania
Product: Multimedia messaging
Production Company: Tandem Film Bucharest
Agency: GMP ADVERTISING BUCHAREST
Title: Pig
Advertiser: DTH Television Grup
Product: Boom Comedy TV Channel
Production Company: Tandem Film Bucharest
Agency: Grey WORLDWIDE ROMANIA Bucharest
Title: Identity
Advertiser: Romtelecom
Product: Clicknet Broadband Internet Service Provider
. Production Company: Castel Film Bucharest
Agency: McCANN ERICKSON Bucharest
Title: Pipe
Advertiser: MTV Romania
Product: Television Channel
Production company: Multimedia Est Bucharest
Agency: Next Advertising Bucharest
Title: Gerovital
Advertiser: Farmec
Product: Gerovital H3 Skin Cream
Production company: Tandem Film Bucharest
Agency: NEXT ADVERTISING Bucharest
Title: Tree
Advertiser: Greenpeace Romania
Product: Recycling Awareness Campaign
Production company: Tandem Film Bucharest
Category: Media Lions
Agency: Graffiti BBDO Bucharest
Title: Real Estate Ads
Advertiser: SC Dacia Automobile
Product: Dacia Logan Van
Agency: LEO BURNETT & TARGET Bucharest
Title: The Display
Advertiser: The Natural History Museum
Product: The Antipa Museum
Agency: Starcom MEDIA Bucharest
Title: 1 in 8 Women
Advertiser: Avon
Product: Breast Cancer Awareness
Agency: STARCOM MEDIA Bucharest
Title: 1 in 8 Women
Advertiser: Avon Cosmetics Romania
Product: Breast Cancer Campaign
Agency: STARCOM MEDIA Bucharest
Title: Smooth
Advertiser: Automotive Trading Services
Product: Citroen C5
Agency: STARCOM MEDIA Bucharest
Title: 1 in 8 Women
Advertiser: Avon Cosmetics Romania
Product: Breast Cancer Crusade
Agency: UNIVERSAL MCCANN Bucharest
Title: Red
Advertiser: Vodafone
Product: Telephone Network Provider
Category: Outdoor Entries
Agency: GMP ADVERTISING Bucharest
Title: Map
Advertiser: The Romanian Society for Alzheimers
Product: Alzheimers Awareness
Agency: GMP ADVERTISING Bucharest
Title:Zoo
Advertiser: UCPR
Product: Campaign for safe chicken consumption
Agency: GMP ADVERTISING Bucharest
Title:CircusAdvertiser: UCPR
Product: Campaign for safe chicken consumption
Agency: LEO BURNETT & TARGET Bucharest
Title: Bed Sheets
Advertiser: Interbrew Romania
Product: Bergenbier beer
Agency: SAATCHI & SAATCHI ROMANIA Bucharest
Title: Ideas Ball Pen
Advertiser: Saatchi & Saatchi
Product: Advertising Agency
Category: Press Entries
Agency: GMP ADVERTISING Bucharest
Title: Note Advertiser: S.C. Carpalat
Product: Milk
Agency: GRAFFITI BBDO Bucharest
Title: JFK
Advertiser: SC Pro Historia
Product: History Files Magazine
Agency: GRAFFITI BBDO Bucharest
Title: Iwojima
Advertiser: SC Pro Historia
Product: History Files Magazine
Agency: GRAFFITI BBDO Bucharest
Title: Tien An Men
Advertiser: SC Pro Historia
Product: History Files Magazine
Agency: GREY WORLDWIDE ROMANIA Bucharest
Title: Drop
Advertiser: Procter & Gamble
Product: Fairy Washing Up Liquid
Agency: LEO BURNETT & TARGET Bucharest
Title: Hell
Advertiser: CSC Pharmaceutics
Product: Aulin Pain Relief Tablets
Agency: LEO BURNETT & TARGET Bucharest
Title: Disc
Advertiser: Sales Machine International
Product: Colour Stationery
Agency: LEO BURNETT & TARGET Bucharest
Title: Rabbit
Advertiser: Innovet
Product: Eukanuba Dog Food
Agency: LEO BURNETT & TARGET Bucharest
Title: Buttons
Advertiser: Catalin
Product: Catalin Restaurant
Agency: LEO BURNETT & TARGET Bucharest
Title: Chairs
Advertiser: Catalin
Product: Catalin Restaurant
Agency: LEO BURNETT & TARGET Bucharest
Title: Sweden
Advertiser: Western Union
Product: Money Transfer
Agency: LEO BURNETT & TARGET Bucharest
Title: India
Advertiser: Western Union
Product: Money Transfer
Agency: McCANN ERICKSON Bucharest
Title: Jane
Advertiser: Nestle
Product: Ready Made Soups
Agency: McCANN ERICKSON Bucharest
Title: Mount Rushmore
Advertiser: Nestle
Product: Ready Made Soups
Agency: McCANN ERICKSON Bucharest
Title: Godmother
Advertiser: Nestle
Product: Ready Made Soups
Agency: TBWA/MERLIN Bucharest
Title: Death Waiting
Advertiser: Sony PlayStation
Product: PS2
Agency: TBWA/MERLIN Bucharest
Title: Rocker
Advertiser: The Red Cross
Product: Fundraising for Flood Victims
Category: Radio Lions
Agency: McCANN ERICKSON Bucharest
Title: Marilyn
Advertiser: Nestle
Product: Ready Made Soups
Agency: McCANN ERICKSON Bucharest
Title: Churchill
Advertiser: Nestle
Product: Ready Made Soups
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