Vodafone wanted to prove that anyone can have access to entertainment even without cable
or satellite TV. In order to do this we reached out to a local Facebook celebrity who lives to remote to have a TV: Ghita the shepherd.
We put our services to a test and made an online documentary about the way life started to change at the sheep yard. 1 in 5 Romanians on Facebook followed the story. It got so popular that Ghita was even invited to see the filming set of his favorite series. All while Vodafone's entertainment service adoption rate doubled.
Project title: Ghita, The Movies Shepherd
Client: Vodafone Romania
Agentie: McCann Romania
Adrian Botan / Global Creative Director
Catalin Dobre / Executive Creative Director
Ruxandra Papuc / Copywriter
Daniel Strugariu / Art Director
Premii obtinute la Premiile FIBRA #1:
Silver FIBRA / Ghita, The Movies Shepherd / 1.4 VIDEO - Branded Content & Entertainment
Bronze FIBRA / Ghita, The Movies Shepherd / 5.5 DIGITAL - Social Media