[Premiile FIBRA #1] Silver FIBRA - McCann - Ghita, The Movies Shepherd / Vodafone / Vodafone Romania

[Premiile FIBRA #1] Silver FIBRA - McCann - Ghita, The Movies Shepherd / Vodafone / Vodafone Romania

Campaign Summary

Vodafone wanted to prove that anyone can have access to entertainment even without cable
or satellite TV. In order to do this we reached out to a local Facebook celebrity who lives to remote to have a TV: Ghita the shepherd.

We put our services to a test and made an online documentary about the way life started to change at the sheep yard. 1 in 5 Romanians on Facebook followed the story. It got so popular that Ghita was even invited to see the filming set of his favorite series. All while Vodafone's entertainment service adoption rate doubled.

 

Board

 

Case Study

INFO:

Project title: Ghita, The Movies Shepherd
Brand: Vodafone
Client: Vodafone Romania

 

Credits

Agentie: McCann Romania

Adrian Botan / Global Creative Director
Catalin Dobre / Executive Creative Director
Ruxandra Papuc / Copywriter
Daniel Strugariu / Art Director

 

Premii obtinute la Premiile FIBRA #1:

Silver FIBRA / Ghita, The Movies Shepherd / 1.4 VIDEO - Branded Content & Entertainment

Bronze FIBRA / Ghita, The Movies Shepherd / 5.5 DIGITAL - Social Media



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