![[Premiile FIBRA #1] Shortlist FIBRA - McCann - Snooze for coffee / Doncafe / Strauss Romania](https://media.iqads.ro/2016/05/untitled-design-94-cover-850.jpg)
Consumer research showed us that daily, Romanian women get an average of 30 minutes less
sleep than men. So Doncafe and Beko set out to make a coffee machine with a Wi-Fi connection to an alarm app. When you press Snooze on your phone, the coffee machine gets the signal and automatically starts preparing your coffee. You sleep more and your coffee is ready when you wake up. Romanian women can now get an average of 7300 minutes of sleep per year.
Creative
INFO:
Project title: Snooze for coffee
Brand: Doncafe
Client: Strauss Romania
Credits
Agentie: McCann Romania
Adrian Botan / Global Creative Director
Catalin Dobre / Executive Creative Director
Alexandru Dumitrescu / Executive Creative Director
Adriana Pascan / Group Creative Director
Cristina Calota/ Copywriter
Ionut Coanda / Art Director
Valentina Caluser / Account Manager
Ana Miculescu / Account Director
Shortlist Premiile FIBRA #1:
Shortlist FIBRA - Snooze for coffee / 12 PRODUCT DESIGN
![[FIT] Ce trebuie să știi înainte să faci un credit](https://media.iqads.ro/2024/04/screenshot-2024-04-08-at-07-55-47-cover-850.jpg)
