[Premiile FIBRA #1] Gold FIBRA - McCann - Sunday Grannies / Vodafone / Vodafone Romania

[Premiile FIBRA #1] Gold FIBRA - McCann - Sunday Grannies / Vodafone / Vodafone Romania

Campaign Summary

We launched the social experiment that fights loneliness among old people by putting Facebook in the hands of two grannies. They used it to invite students who miss home cooked meals to their Sunday lunch. They just posted the menu and students booked a chair. We made a documentary showing how their lives started to change and we put it on TV. Soon their lonely apartment became the hottest lunch place in town.

Even celebrities like no.3 WTA tennis player Simona Halep or a MasterChef judge booked a seat. Grannie's recipes became so famous they got their own cooking show and had their sweets make it to the stores. Having hundreds of messages congratulating the initiative, we launched a Facebook app where any granny can organize her own pop-up lunch. Grannies across the country joined in and their lonely homes became joyful again.

 

Board

 

Case Study

INFO:

Project Title: Sunday Grannies
Brand: Vodafone
Client: Vodafone Romania

 

Credits:

Agentie: McCann Romania

Catalin Dobre / Executive Creative Director
Ruxandra Papuc / Copywriter
Daniel Strugariu / Art director
Dana Hogea / Client Service Director
Doina Ionescu / Group Account Director
Carmen Marin / Senior Account Manager
Ana Chreih / Senior Account Manager
Diana Patriche / Account Executive
Diana Ceausu / Head of Strategy
Tiberiu Munteanu / AV Producer
Alexandru Platon / AV Producer
Roxana Zaharia / AV Producer
Ana Dumitrescu / Account Manager
Andrei Moraru / Content editor
Adrian Botan / Global Creative Director

 

Premii obtinute la Premiile FIBRA #1:

GRAND FIBRA / Sunday Grannies / 6 INTEGRATED

Gold FIBRA / Sunday Grannies / 6 INTEGRATED

Gold FIBRA / Sunday Grannies / 5.5 DIGITAL - Social Media

Silver FIBRA / Sunday Grannies / 11.1 PROMO & ACTIVATION - Brand Activation

Silver FIBRA / Sunday Grannies / 7.2 MEDIA - Creative Media Mix

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