Mothers get to spend only a few minutes per day with their premature born babies. Those few minutes are everything they dream about. The rest of the time it's just worries and fear.
That's why they need all the support they can get in order to keep hoping. So we created the first digital, interactive window, placed in between the mothers and their child, where people could post encouragement messages, in real time.
Project title: Window of Hope
Client: Dorna Romania
Adrian Botan / Global Creative Director
Ioana Filip / Executive Creative Director
Catalin Dobre / Executive Creative Director
Lia Bira / Art Director
Laura Aldea / Account Director
Shortlist Premiile FIBRA #1:
Shortlist FIBRA - Window of Hope / 7.1 MEDIA - Creative Use of Media