Individ care are responsabilitatea de a planifica si a coordona activitatile de marketing ale unei firme legate de un singur brand.
An individual given responsibility for planning and co-ordinating the firm's marketing activities related to a single brand.


![[Face2face] Culorile dau viata brandurilor](https://www.iqads.ro/res/iqads/placeholders/article.png)









