[Premiile FIBRA #1] Gold FIBRA - McCann - Little money, big fun / KFC / KFC Romania

13 May. 2016, 13:33 PM • Case Studies • McCann
[Premiile FIBRA #1] Gold FIBRA - McCann - Little money, big fun / KFC / KFC Romania

Campaign Summary

The new KFC campaign challenged youngsters to take a stand, show the world that you don't have to be swimming in cash to be rich in happiness. We decided to troll the ones who have most money, the rich kids of Instagram, teens that became internet famous for flashing their possessions. All Romanian teens had to do was to recreate the rich kids photos with their budget surroundings and props, upload it on our generator and get shared on all KFC social media.

In just days, our hashtag #littlemoneybigfun took over Facebook and Instagram with hundreds of photos where diamonds were replaced by diamond tattoos, lions by cats, infinity pools with inflatable ones and private jets with toy planes.

The campaign was picked by hundreds of media publications and generated other online trends mocking the richkids: #littleparishilton and #richdogsofinstagram and got a response from the rich kids of Instagram.

 

Case Study 

[Case Study] Little money, big fun - KFC

INFO: 

Project title: Little money, big fun
Brand: KFC 
Client: KFC Romania

 

Credits:

Agentie: McCann Romania

Adrian Botan / Global Creative Director
Nir Refuah / Chief Creative Officer
Sandra Bold / Copywriter
Nadia Ghilca / Art Director
Ionela Buta / Client Service Director
Gina Zgubea / Senior Account Manager
Tina Cretu / Account Manager
Alexandra Visan / Web developer
Carmen Bistrian / Corporate Communication

Agentie de media: UM Romania

Victor Croitoru / Planning Director
Alina Vasile / Account Director
Alexandru Ailiesei / Digital Planner
Luminita Visu / Head of Digital

 

Premii obtinute la Premiile FIBRA #1:

Gold FIBRA / Little money, big fun / 5.5 DIGITAL - Social Media

Silver FIBRA / Little money, big fun / 11.1 PROMO & ACTIVATION - Brand Activation

Bronze FIBRA / Little money, big fun / 10.2 PR - Media Relations

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Info

Companii

McCann Universal McCann

Branduri

BOLD FIBRA Instagram KFC Luminita

Oameni

Adrian Botan Alexandra Visan Alexandru Ailiesei Alina Vasile Carmen Bistrian Gina Zgubea Ionela Buta Luminita Visu Matei Buta Nadia Ghilca Nir Refuah Sandra Bold Tina Cretu Victor Croitoru

Festivaluri

Premiile FIBRA

Pozitii

Account Director Account Manager Art Director Chief Creative Officer Client Service Director Copywriter Creative Director Digital Planner Head of Digital Planning Director Senior Account Senior Account Manager Web Developer

Subiecte

BTL, Creatie, Marketing, Mobile, Neconventional, Online, Web

Sectiune

Case Studies

Dictionar

Brand, Campaign, Copywriter, Creative, Facebook, Hashtag, HTTP, Instagram, Media, Private, Service, Social media, Troll

Branded

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