Start where you are. Creativity isn’t about big ideas, but about effort, improvement and curiosity. It’s about learning, unlearning and relearning every day, believes Samuel Monnie, Co-founder & Co-CEO of Purpose Hive, a purposeful growth strategy and solutions company in New York City. Former SVP Revenue at Sustainable Brands and ex-global brand and business management leader at P&G, Braun, Campbell’s, and Grainger, he co-hosts the Marketing Transformed podcast. As an Adjunct Professor, he taught International Business and most recently Brand Strategy at DePaul University in Chicago.
Speaking at Creativity 4 Better, a global conference organised by IAA Romania in Bucharest, Samuel discussed how we’ve entered a new era of brand and business growth, shaped by more conscious consumers.
"Challenging times give us more chances to find common ground. Fear and anxiety, and the fear of being criticized, are the wrong way to look at it. Instead, we should ask: what can we do that people will respond to positively or feel seen by?", says Samuel.
We talked to Samuel on the sidelines of the conference about purpose and business, anxiety and fear, transformation, and the new era of creativity.
