[Grand FIBRA/ EVENTS @ Premiile FIBRA #2] Lego Ethnics / Baneasa Shopping City – Imagination Expo / FCB

Premiile obtinute la FIBRA #2:

GRAND FIBRA/[EVENTS]: 
Lego Ethnics / Baneasa Shopping City – Imagination Expo / FCB

  • GOLD FIBRA @ Learning and Exhibitions
  • GOLD FIBRA @ Brand Activation
  • SILVER FIBRA @ Product Design

 

PRESENTING THE CASE

Campaign / Execution Summary

LEGO ® Ethnics is a collection of Romanian traditional costumes made entirely with LEGO bricks. It comes in 6 different patterns, representing 6 historical provinces of Romania and the costumes are identical to the centuries old originals. Presented as an alternative learning material for Romanian kids, LEGO ® Ethnics was launched in schools in our country and abroad as part of workshops.

CONTEXT / PROBLEM / OPPORTUNITY / INSIGHT

Foreigners know more than our kids about Romanian traditional gowns and culture. Because the little ones lose contact with the original culture, a mall decided to use their CSR programme to teach them about “traditional fashion”.

RESULTS

More than 2000 children learned through play using LEGO ® ETHINCS. 65,893,805 Total Media Impressions and partnerships with the Ministry of Education and the Ministry of Romanians Abroad will expand the learning project even more.

 

INFO

Agency/Company: FCB 
Entry Case Title: Lego Ethnics
Brand: Imagination Expo
Client: Baneasa Shopping City

 

CREDITS

Senior Art Director: Viorel Holovaci
Senior Copywriter: Olivia Spanu
Head of Art Direction: Emanuel Borcescu
Head of Copywriting: Dragos Raicu
Account Manager: Ana Fara
Account Manager: Mihaela Bivol
Account Director: Delia Soare
BTL Manager: Marian Enache
BTL Manager: Alex Puiu
Producer: Ionut Stan
Head of production: Gabriela Pricop
Client Service Director: Sorina Borcescu
PR Director: Alina Stefan
PR Manager: Alina Jijau
PR Executive: Alexandra Nedelcu
Creative Director: Claudiu Dobrita


FCB Bucharest

Cu o istorie si o experienta de peste 140 de ani in domeniul comunicarii, reteaua globala FCB include 150 de agentii in 90 de tari, avand peste 8.000 de angajati si este parte a Interpublic Group of Companies. In... vezi detalii »

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