[Case-Study] Transformers Х Chapurin

Podcast

Advertised product: Transformers brand
Name: A look that sounds
Agency: e:mg

 

Idea

Alcohol left aside, we all know that youngsters love 2 things: fashion and music. To engage them into brand, we used C-C-Combo of the two. To create a look that sounds, fashion designer Igor Chapurin created Bumblebee-inspired capsule collection, where every item received it’s own sound-id. This is how the first fashion audio-show, where people not only LOOKED at outfits, but rather LISTENED to them, came to life. Yay to the young! Total OTS 138 693 065 54 715 738 total reach.

 

Credits

Olga Machilskya - Marketing Director Hasbro Russia
Tatiana Nufferova - Marketing manager Hasbro Russia
Alena Andreeva - Brand manager Hasbro Russia
Maya Moskvicheva - Director Hasbro Consumer Products Hasbro Russia
Anton Melnikov - Managing partner, creative & strategy, e:mg
Maxim Kolyshev - Chief creative officer, e:mg [email protected]
Evgeny Tatarnikov - Creative Director, e:mg [email protected]
Pavel Petukhov - Creative Director, e:mg
Andrey Brovko - Copywriter, e:mg
Igor Efimov - Strategic Planning Director, e:mg
Anna Vergun - Producer, e:mg
Ekaterina Isupova – Creative designer, e:mg
Rogov Alexey – Art director, e:mg
Tatyana Tarmogina - Managing Director, e:mg
Natalya Reshetina - Head of Client Service, e:mg
Maxim Shishkov - Digital Account Director, e:mg

Companii

Hasbro

Branduri

Transformers Anna

Oameni

Anna Vergun Igor Efimov Rogov Alexey Andrey Brovko Igor Chapurin Maxim Shishkov Alena Andreeva Anton Melnikov Maxim Kolyshev Pavel Petukhov Olga Machilskya Maya Moskvicheva Natalya Reshetina Tatyana Tarmogina Evgeny Tatarnikov Tatiana Nufferova Ekaterina Isupova

Pozitii

Brand Manager Art Director Copywriter Producer Creative Director Account Director Managing Partner Marketing Manager Marketing Director Chief Creative Officer Managing Director Head of Client Service Digital Account Director Strategic Planning Director Planning Director

Subiecte

BTL, Creatie, International, Neconventional

Branded

Related podcasts