Case Study: Heineken Dropped

Podcast • Sandra Cristu

"Legends aren't born, they are dropped"

Experimentul Dropped al celor de la Heineken arunca sase barbati in necunoscut. Luandu-i de pe canapelele lor confortabile si soselele drepte, de langa pisicile lor lenese si experientele all-inclusive, Heineken testeaza anduranta, inteligenta si adaptabilitatea barbatilor inscrisi in experiment. Rezultatul? Aventura vietii lor.

Agency - WIEDEN+KENNEDY AMSTERDAM

Executive Creative Director - Mark Bernath & Eric Quennoy

Creative Directors - Thierry Albert & Faustin Claverie

Art Director - Philip Brink

Copywriter - Hugo van Woerden

Head of Production - Erik Verheijen

Agency Producer - Niko Koot

Planner - Nick Docherty

Group Account Director - Richard Oldfield

Communications Planner - Jordi Pont

Group Account Director - Richard Oldfield

Account Director - Clare Pickens

Account Manager - Luis Ortiz

Account Executive - Elianne Vermeulen

Project Manager - Jackie Barbour
Business Affairs - Justine Young

PRODUCTION COMPANY - Wefilm
Director - Roel Welling
Episode Directors - Lennart Verstegen & Joeri Holsheimer 
Executive Producer - Bas Welling
Producer - Tobias Wilbrink
Episode Producers - Sara Nix & Bo Polak

EDIT & ON-LINE - W+K Amsterdam AV
Robin Pijpers

FONO Amsterdam

Tobias Corba

GRADING - De Grot Amsterdam
Colorist - Joppo

AUDIO POST PRODUCTION - Wave Amsterdam
Sound Engineer - Alex Nicholls-Lee

MUSIC TOOLBOX Music & Sound
Composer - Michael Kneebone
Lyrics and vocals - Murray Aston

Companii

Roel Wieden + Kennedy WAVE AMSTERDAM

Branduri

W+K Heineken

Oameni

Eric Quennoy Mark Bernath Niko Koot Jordi Pont Clare Pickens Nick Docherty Erik Verheijen Jackie Barbour Richard Oldfield Alex Nichols-Lee

Pozitii

Creative Director Art Director Copywriter Account Manager Account Executive Account Director Group Account Director Project Manager Executive Producer Producer Executive Creative Director Head of Production Colorist

Subiecte

Neconventional

Branded

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