White Square 2020 shortlists are announced

White Square 2020 shortlists are announced

Six main international jury line-ups of one of the leading creative awards shows in Eastern Europe – White Square International advertising festival – had completed judging sessions on June 24-26. Jury meetings were held in the format of live conferences. In total, 937 entries from 31 countries of the world were submitted to all festival contests this year. Ahead are the meetings of two more jury teams – Mass Media jury, and Grand Jury which will award the Grand Prix of the festival.

Prizewinners of White Square 2020 will be announced at Awards Ceremony, which will take place on July 9 in the format of offline open-air party. Online broadcasting of the event will be held in all countries participating in the festival.

Alena Ustinovich, Chairman of Board of Association of Communications and Marketing Agencies of Belarus, producer of White Square festival, noted:

«The experience of online judging is new for us, it was not easy, but everything worked out. I would like to express my gratitude to all jury members for how carefully and reverently they evaluated submitted works. The judging was strict as always, but constructive. I am pleased with rather impressive list of short lists this year. I think the jury found it right to support the participants, give them inspiration and positivity. In such difficult times, we especially need some celebration, and I am happy that there is White Square that can give it to the industry».

 

At the moment, short lists in all seven contest categories of the festival have been announced.

 

CHANGE FOR GOOD

S. CHANGE FOR GOOD

S1 Change for Good / Film
entry Now You Understand, Not Perfect Riga, Latvia
entry Stay at Home, Not Perfect Riga, Latvia
entry Fast internet for meaningful use, Not Perfect Riga, Latvia
entry My Lockdown, Mr. Da Vinci, Brazil
entry Closer to moms, Salmon Graphics, Belarus
entry The safest place, Artem Nugmanov/Self employed
entry The Choice, Marvelous LLC, Russia
entry Russian Yoga School, Zebra Hero, Russia

S2 Change for Good / Print
entry Burger King Belgium - Stay Home, Buzzman, France
entry Art of Quarantine, Looma, Ukraine
entry The Physical Violence Virus Cell, Cheil Centrade, Romania
entry Equal Colors, White Rabbit Budapest, Hungary
entry For More Life, Kraken, Georgia
entry Hair Dryer, Salsa, Peru
entry Off Road, in house, Mood, Peru
entry Read vs. Covid,  SEED creative agency, Kazakhstan
entry Special Edition, Y agency, Ukraine
entry Another seas: The Sea of Tranquility, Ruport, Russia
entry Another seas: Acidalian Sea, Ruport, Russia
entry Don't play hide-and-seek with life, Kollegi, Russia
entry Mask the tunnels, Havas Creative Group Ukraine, Ukraine

S3 Change for Good / Radio
entry Sea of ideas, Leo Burnett Ukraine, Ukraine

S4 Change for Good / Campaign
entry N23, Action, Russia     
entry Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia          
entry A Humane Ending, Nord DDB Riga, Latvia   
entry #BoobCulture - Breast Cancer Awareness campaign, Nord DDB Riga, Latvia           
entry A Team of One, Loong, China 
entry Our Sea, Possible Moscow x Suprematika, Russia      
entry Birds Records, BBDO Moscow, Russia          
entry Unsilent bouquet, GForce/Grey, Kazakhstan  
entry #safeisthenewsexy, Magic Camp (Yandex.Taxi), Russia        
entry The sound of Indifference, watergunz, Georgia          
entry Wheelchange Tours, FCB Lisbon, Portugal    
entry We Are Siberia, TUTKOVBUDKOV, Russia 
entry My Name Is Enough, Doping Creative Agency, Armenia      
entry Survivors, BBDO Moscow, Russia      
entry Font of Kindness, SMETANA, Russia
entry Russian Yoga School, Zebra Hero, Russia      
entry Freedom is near, Movie, Russia (moved from S1 Change for Good / Film)
entry Bee in touch, Starcom, Leo Burnett Moscow, Russia 

S5 Change for Good / Interactive
entry Lessons Of Auschwitz: Volumetric VR Illustration Tribute By School Students, RT, Russia (moved from S1 Change for Good / Film)
entry FlyHome, TUTKOVBUDKOV, Russia          
entry Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia          
entry Terms Against Bullying, White Rabbit Budapest, Hungary    
entry #TakeMEMEhome, BBDO Moscow, Russia  
entry Trip In The Dark, Voskhod, Russia (moved from S4 Change for Good / Campaign)

 

DIGITAL

D. DIGITAL

D1 Websites
entry BBDO Daily, Proximity Russia, Russia
entry Trip In The Dark, Voskhod, Russia

D2 Interactive projects
entry Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia          
entry "Look at the World like a Child", Humanz, Russia
entry Dyatlov Group's Journal: The Last Page, Ruptly, Germany

D3 Online video & Viral film
entry VOKA SMARTFAKE, TDI GROUP, Belarus
entry Birds Records, BBDO Moscow, Russia
entry Ad that you can feel by skin, Proximity Russia, Russia
entry Last rave, Zebra Hero, Russia
entry Russian Yoga School, Zebra Hero, Russia

D4 Pre-rolls
entry Ad that you can feel by skin, Proximity Russia, Russia

D6 Digital Campaign
entry Birds Records, BBDO Moscow, Russia
entry The Greatest Reads, Contrapunto, Russia
entry AI Versus, Voskhod, Russia

D7 Viral campaign
entry Russian Yoga School, Zebra Hero, Russia
entry Trivial Pursuit Hotel, Media Agency - OMD Media Direction; Communication Agency - Leo Burnett Moscow, Russia
entry VOKA SMARTFAKE, TDI GROUP, Belarus

D8 Social & Influencer Campaign
entry Russian Yoga School, Zebra Hero, Russia
entry Tera Botin, Leavingstone, Georgia
entry #TakeMEMEhome, BBDO Moscow, Russia

D9 Native Advertising
entry Perfect Search, BBDO Moscow, Russia (moved from D4 Pre-rolls)
entry Ad Blindness? Hacked!, getbob agency, Belarus
entry Last Rave, Zebra Hero, Russia

D10 Branded tech and innovations
entry Tone de Cabaret, Socialist, Russia
entry The Greatest Reads, Contrapunto, Russia
entry Dodo open source pizza, BBDO Moscow, Russia

D11 Digital Craft
entry The Greatest Reads, Contrapunto, Russia
entry Trip In The Dark, Voskhod, Russia

 

G. MOBILE

G1 Mobile websites
entry Terms Against Bullying, White Rabbit Budapest, Hungary

G2 Apps
entry Kinder of the future!, Humanz, Russia

G4 AR / VR / 360Вє videos
entry Lessons Of Auschwitz: Volumetric VR Illustration Tribute By School Students, RT, Russia

G5 Activation by location / Voice activation
entry Bee in touch, Starcom, Leo Burnett Moscow, Russia

G8 Mobile Tech and Innovations
entry Bee in touch, Starcom, Leo Burnett Moscow, Russia

 

T. CREATIVE DATA

T1 Data-enhanced Creativity
entry Dodo open source pizza, BBDO Moscow, Russia
entry AI Versus, Voskhod, Russia

T3 Data storytelling
entry AI Versus, Voskhod, Russia

T4 Use of Real-time Data
entry Bee in touch, Starcom, Leo Burnett Moscow, Russia

T5 Social Data & Insight
entry Terms Against Bullying, White Rabbit Budapest, Hungary
entry Bee in touch, Starcom, Leo Burnett Moscow, Russia

 

MEDIA

V. CHANNELS

V3 Print / Outdoor
entry Boosting sales with a single billboard, e:mg, Russia

V4 Ambient Media
entry Trivial Pursuit Hotel, Media Agency - OMD Media Direction; Communication Agency - Leo Burnett Moscow, Russia
entry Knowledge Leads to Freedom, Leavingstone, Georgia
entry Our Sea, Possible Moscow x Suprematika, Russia
entry The Death of The Warsaw Palm, Syrena Communications, Poland
entry We Are Siberia, TUTKOVBUDKOV, Russia

V5 Events
entry Instagram worthy. IKEA x Virgil Abloh, e:mg, Russia
entry Nerf battle in real life, e:mg, Russia

V6 Digital platforms
entry Trip in the dark, Voskhod, Russia

V8 Social Platforms
entry A Letter from the Future, VOZDUH brand & communications, Russia

V9 Technology
entry Tone de Cabaret, Socialist, Russia
entry Lessons Of Auschwitz: Volumetric VR Illustration Tribute By School Students, RT, Russia
entry AI Versus, Voskhod, Russia

V10 Branded content
entry Birds Records, BBDO Moscow, Russia
entry All At Once, Voskhod, Russia
entry 5% is a lot!, 12, Russia

 

W. EXCELLENCE IN MEDIA

W1 Excellence in Media insights and Strategy
entry Perfect Search, BBDO Moscow, Russia

W3 Excellence in Media Engagement
entry Trivial Pursuit Hotel, Media Agency - OMD Media Direction; Communication Agency - Leo Burnett Moscow, Russia
entry We Are Siberia, TUTKOVBUDKOV, Russia

W4 Use of Data
entry AI Versus, Voskhod, Russia

 

M. MEDIA CAMPAIGN

M1 Integrated Campaign
entry Complaining, Not Perfect Tallinn, Estonia
entry #Date_With_Art, Postmen DA, Ukraine
entry We Are Siberia, TUTKOVBUDKOV, Russia

M2 Low Budget Campaign
entry Survivors, BBDO Moscow, Russia
entry Perfect Search, BBDO Moscow, Russia

M3 Influencer Campaign
entry Tera Botin, Leavingstone, Georgia
entry A Team of One, Loong, China
entry Birds Records, BBDO Moscow, Russia
entry REN TIME, AIDA Pioneer, Belarus

 

CREATIVE

F. FILM

F1 Film TV/Screens
entry working hours, Not Perfect Vilnius, Lithuania
entry MATRIX, Forte Grey, Belarus
entry No ties allowed, Voskhod, Russia

F2 Online
entry VOKA SMARTFAKE, TDI GROUP, Belarus
entry The Kommunalka, Leo Burnett Moscow, Russia
entry Runners guide to Riga, Nord DDB Riga, Latvia
entry Birds Records, BBDO Moscow, Russia
entry Ad that you can feel by skin, Proximity Russia, Russia
entry Series Big Foot, Forte Grey, Belarus
entry MATRIX SHORT, Forte Grey, Belarus
entry Stronger than crisis, Voskhod, Russia
entry The sound of Indifference, watergunz, Georgia
entry Carp, AIDA Pioneer, Belarus
entry Russian Yoga School, Zebra Hero, Russia

F3 Film Craft
entry The Kommunalka, Leo Burnett Moscow, Russia
entry MATRIX, Forte Grey, Belarus
entry All At Once, Voskhod, Russia
entry Uzcard. Easy payment, TBWA \ CAC \ Tashkent, Uzbekistan
entry Tatarka - AU, Little Big family, Uzbekistan
entry The sound of Indifference, watergunz, Georgia
entry Super Jars, Svetly Story, Russia
entry Terem "Assortment", Perspecrive Pro., Russia (moved from F1 TV/Screens)
entries Winter Tires, Coolant from the series NUGO – 007, Mozaika, Gerogia

 

K. INTEGRATED

K1 Omni-channel Campaign
entry Complaining, Not Perfect Tallinn, Estonia
entry The Greatest Reads, Contrapunto, Russia
entry CalenDare Agaisnt Plastic, Zuck&Berg, Armenia
entry Our Sea, Possible Moscow x Suprematika, Russia
entry The New National Anthem Edition, Impact BBDO, UAE
entry My Name Is Enough, Doping Creative Agency, Armenia

K2 Digital Campaign
entry The Greatest Reads, Contrapunto, Russia
entry Birds Records, BBDO Moscow, Russia
entry Russian Yoga School, Zebra Hero, Russia

K3 Social & Influencer Campaign
entry #TakeMEMEhome, BBDO Moscow, Russia
entry Russian Yoga School, Zebra Hero, Russia
entry Font of Kindness, SMETANA, Russia

K4 Viral Campaign
entry Kak tebe takoe, Elon Musk?, Ruport, Russia
entry My Name Is Enough, Doping Creative Agency, Armenia
entry Russian Yoga School, Zebra Hero, Russia

K5 Brand Launch / Re-launch Campaign
entry Continental IceContact: “Winter’s revolution” - first ever unmanned test drive of tires”, Action, Russia
entry Dyatlov Group's Journal: The Last Page, Ruptly, Germany
entry We Are Siberia, TUTKOVBUDKOV, Russia

K6 Brand Loyalty Campaign
entry Freedom is near, Movie, Russia

K7 Breakthrough on a Budget
entry N23, Action, Russia
entry Dodo open source pizza, BBDO Moscow, Russia
entry Delivery of Fate, Ruport, Russia
entry Survivors, BBDO Moscow, Russia
entry Kak tebe takoe, Elon Musk?, Ruport, Russia

K8 Selfpromo
entry DeepBogusky, Andrey Tyukavkin, Russia
entry Dyatlov Group's Journal: The Last Page, Ruptly, Germany

K9 Creative Strategy
entry Birds Records, BBDO Moscow, Russia

 

N. BRANDED CONTENT & ENTERTAINMENT

N1 Visual branded content
entry The Greatest Reads, Contrapunto, Russia
entry Birds Records, BBDO Moscow, Russia
entry All At Once, Voskhod, Russia
entry Tatarka - AU, Little Big family, Uzbekistan
entry Last rave, Zebra Hero, Russia

N2 Audio branded content
entry Birds Records, BBDO Moscow, Russia

N3 Interactive branded content
entry Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia
entry Dyatlov Group's Journal: The Last Page, Ruptly, Germany

N4 Branded events
entry Trash talk, Nord DDB Riga, Latvia

N5 Brand experience
entry Trivial Pursuit Hotel, Communication Agency - Leo Burnett Moscow, Russia; Media Agency - OMD Media Direction  
entry Dodo open source pizza, BBDO Moscow, Russia
entry Wheelchange Tours, FCB Lisbon, Portugal

 

O. OUTDOOR

O1 Billboards
entry Kak tebe takoe, Elon Musk?, Ruport, Russia

O4 Ambient
entry Knowledge Leads to Freedom, Leavingstone, Georgia
entry Coming OutDoor, FCB Lisbon, Portugal
entry We Are Siberia, TUTKOVBUDKOV, Russia
entry My Name Is Enough, Doping Creative Agency, Armenia

O5 Innovation in Оutdoor 
entry Truck Art Childfinder, Impact BBDO Dubai + BBDO Pakistan + Samar Minallah Khan, UAE

 

P. PRINT

P1 Print
entry That`s how we write the history, Royal Kusto, Kazakhstan
entry Hot Dog, Not Perfect Vilnius, Lithuania
entry Turn your intensity on, Not Perfect Minsk, Belarus
entry Cashless, Endorphin, Azerbaijan
entry A Regular Weapon, Possible Moscow, Russia
entry Save Classic Blue, White Rabbit Budapest, Hungary (moved from P3 Innovation in Print)
entries New York, Milan, London, Beijing from the series The Navigate Poster, Leo Burnett Moscow, Russia

P4 Print Craft
entry Equal Colors, White Rabbit Budapest, Hungary
entry Dolls, Acqua, Italy
entry Dolls Blue Dress, Acqua, Italy

 

R. RADIO & AUDIO

R1 Radio & Streaming
entry Birds Records, BBDO Moscow, Russia
entry Sea of ideas, Leo Burnett Ukraine, Ukraine

R2 Excellence in Audio
entry The sound of Indifference, watergunz, Georgia

 

MARKETING

A. BRAND EXPERIENCE & ACTIVATION

A2 Brand Experience
entry Trivial Pursuit Hotel, Communication Agency - Leo Burnett Moscow, Russia; Media Agency - OMD Media Direction, Russia
entry N23, Action, Russia
entry Russian Yoga School, Zebra Hero, Russia
entry AI Versus, Voskhod, Russia

A3 Technology & Touchpoints
entry AI Versus, Voskhod, Russia
entry Bee in touch, Starcom, Leo Burnett Moscow, Russia

А4 Consumer Engagement
entry N23, Action, Russia
entry Ad Blindness? Hacked!, getbob agency, Belarus
entry Let's beer more local, GREAT, Russia
entry The taste of Moscow, Marvelous, Russia
entry We Are Siberia, TUTKOVBUDKOV, Russia

A5 Strategy
entry Birds Records, BBDO Moscow, Russia
entry Complaining, Not Perfect Tallinn, Estonia, (moved from A6 Campaign)

A6 Campaign
entry We Are Siberia, TUTKOVBUDKOV, Russia
entry Russian Yoga School, Zebra Hero, Russia

A7 Breakthrough on a Budget
entry VOKA SMARTFAKE, TDI GROUP, Belarus
entry N23, Action, Russia
entry Delivery of Fate, Ruport, Russia
entry Probably the highest beer sampling in the world, proof., Bulgaria, (moved from A2 Brand Experience)

 

C. PR

C1 PR Practices & Technics
entry A Team of One, Loong, China
entry N23, Action, Russia

C2 Digital & Social
entry AI Versus, Voskhod, Russia
entry Russian Yoga School, Zebra Hero, Russia

C3 Influencer
entry Birds Records, BBDO Moscow, Russia
entry Kak tebe takoe, Elon Musk?, Ruport, Russia
entry Russian Yoga School, Zebra Hero, Russia

C5 Campaign
entry VOKA SMARTFAKE, TDI GROUP, Belarus

 

H. DIRECT

H1 Channels
entry Kak tebe takoe, Elon Musk?, Ruport, Russia
entry N23, Action, Russia
entry Our Sea, Possible Moscow x Suprematika, Russia

H3 Digital & Social
entry UFC CHATBOT, Outofthebox, Russia

H4 Strategy
entry N23, Action, Russia

H5 Campaign
entry Birds Records, BBDO Moscow, Russia

 

I. INNOVATIONS

I1 Innovations
entry Dodo open source pizza, BBDO Moscow, Russia
entry Birds Records, BBDO Moscow, Russia
entry DeepBogusky, Andrey Tyukavkin, Russia

 

CREATIVE EFFECTIVENESS

E. CREATIVE EFFECTIVENESS

E1 Short-term Creative Effectiveness
entry Kak tebe takoe, Elon Musk?, Ruport, Russia

E2 Long-term Creative Effectiveness
entry Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia

E3 Breakthrough on a Budget
entry VOKA SMARTFAKE, TDI GROUP, Belarus

 

BRANDING

B. COMMUNICATION DESIGN

B1 Creation of New Brand Identity
entry Digital Chain rebranding, Digital Chain, Cyprus
entry OSOM, Voskhod, Russia
entry Classic Picnic Identity, Leo Burnett Ukraine, Ukraine
entry ME'MOR Architects Award, MA'NO Branding, Uzbekistan
entry Kurnaya izba, Terminal design, Russia
entry Tashkent City Identity Design, MA'NO Branding, Uzbekistan

B2 Rebrand / Refresh of an Еxisting Brand
entry Forest Cats Redesign, 13 floor, Russia
entry ACME "A Journey Through Smart Life" Rebranding Campaign, Caption, Lithuania
entry Norebo, Ermolaev Bureau, Russia
entry Kaspersky rebranding, Plenum.CX, Russia
entry Lamoda Rebranding, Shuka Design, Russia
entry We Are Siberia, TUTKOVBUDKOV, Russia

B3 Promotional Printed Materials
entry CalenDare Agaisnt Plastic, Zuck&Berg, Armenia
entry deSidera, Acqua, Italy

B4 Promotional Item Design
entry Digital Detox Line, Not Perfect Riga, Latvia
entry Yellow and white press, Salmon Graphics, Belarus
entry Ööloom birdfood package, Newton Marketing, Estonia (moved from X3 Innovation in Рackaging)

B5 Brand Environment & Experience Design
entry The Peak, The Embassy, Italy
entry Nova Artizana, OTVETDESIGN, Russia
entry Kaspersky rebranding, Plenum.CX, Russia
entry We Are Siberia, TUTKOVBUDKOV, Russia

B7 Design Craft
entry #VictoryFont May, RT, Russia
entry OSOM, Voskhod, Russia

Q. DIGITAL & INTERACTIVE DESIGN

Q1 Website design
entry Trip In The Dark, Voskhod, Russia
entry See the Future through Our Eyes, Possible Moscow, Russia

Q3 Social Media Design
entry #VictoryFont May, RT, Russia

Q4 Design of virtual promo-tools
entry BBDO Daily, Proximity Russia, Russia (moved from Q1 Website design)

X. PACKAGING DESIGN

X1 Packaging of foodstuffs
entry Like a bird, OTVETDESIGN, Russia
entry Redesign of “Zelenaya Liniya” (“Green Line”), Ohmybrand, Russia
entry Dzuba, LOGA BIGA, Belarus
entry Premiere of Taste, Depot branding agency, Russia
entry Yo&Go, Depot branding agency, Russia
entry Veivi: Delicate balance of wellbeing, Depot branding agency, Russia
entry Woodker, PG Brand Reforming Poland, Poland
entry Absolut Comeback / Recycle, Drama Queen Communications, Sweden

X2 Packaging of non-food products
entry N23, Action, Russia
entry Canonpharma, REPINA branding, Russia
entry BRITE, Depot branding agency, Russia
entry WonderLab, Depot branding agency, Russia

X3 Innovation in Рackaging
entry Zombeer - beer packaging, SLD Agency, Russia
entry Jägermeister custom label, Panda Digital, Russia
entry Natural packaging for natural products, Synthesis creative lab, Uzbekistan

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