ROM - National Team of Referees

Online

CONTEXT:

The World Cup is the biggest stage of them all… just not for Romanians. For 24 years, we never qualified for a World Cup final. So we’ve had to swallow our pride, and support the other guys. But what if we supported the other, other guys? You see, our National Team may have blown their chances. But there are still Romanians on the field who can blow it even more. The whistle, that is. The New ROM Protein, the traditional chocolate bar with the national flag on it, with a boost of protein inside, wanted to score some national pride points just when the tournament was happening, on December 1st. So we decided to support Our National Team of Referees. Everything we were used to do for the players, we did it for our referees. We made people wear their T-shirts. Sing anthems for them. Show the iconic red, yellow and blue cards as they were on the field, by means of a social media filter. When watching the game, we had streamers focus on them instead of the players in the commentary. Keep supporting them even as the central referee was always a stand-in in matches.

Echipa agentiei
Catalin Dobre – CCO & Co-CEO, McCann Worldgroup Romania
Ioana Zamfir – Executive Creative Director, MRM Romania
Ionut Cojocaru – Content Director, MRM Romania
Lia Bira – Group Creative Director, McCann Bucharest
Irina Popp – Group Creative Director, McCann Bucharest
Adina Ciocan – Senior Art Director, MRM Romania
Robert Eftenie – Senior Copywriter, MRM Romania
Andrei Florian – Senior Strategic Planner, McCann Bucharest
Madalina Ioan – Social Media Strategist, MRM Romania
Andreea Sofrone – Business Director, MRM Romania
Victor Croitoru – CEE Regional New Business & Strategy Director, UM
Alina Carasol – Media Group Account Director, UM
Monica Nastase - Media Account Director, UM
Cristian Ene – Senior Digital Planner, UM
Vlad Ionescu – Digital AdOps, UM
Corina Nica – Corporate PR, McCann Bucharest

Echipa clientului
Gabriela Munteanu – Marketing & Trade Marketing Director Kandia Dulce
Alina Cranga – Group Brand Manager Kandia Dulce

Agentie

McCann MRM//McCann Universal McCann

Client

Kandia Dulce

Brand

Rom Autentic

An

2022

Tara

Romania

Companii

Kandia Dulce McCann McCann Worldgroup MRM//McCann Universal McCann

Branduri

Rom Autentic

Oameni

Adina Ciocan Alina Carasol Alina Cranga Andreea Sofrone Andrei Florian Catalin Dobre Corina Nica Cristian Ene Gabriela Munteanu Ioana Zamfir Ionut Cojocaru Irina Popp Lia Bira Madalina Ioan Monica Nastase Robert Eftenie Victor Croitoru Vlad Ionescu

Pozitii

Account Director Art Director Brand Manager Business Director CEO Content Director Copywriter Corporate PR Creative Director Digital AdOps Digital Planner Executive Creative Director Group Account Director Group Brand Manager Group Creative Group Creative Director Marketing Director Media Account Director Senior Art Senior Art Director Senior Copywriter Senior Digital Planner Senior Strategic Planner Social Media Strategist Strategic Planner Strategy Director Trade Marketing Director

Branded

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