O institutie ce reprezinta un advertiser, care furnizeaza servicii de creatie, account planning, media( planificarea si cumpararea pentru campanie). In ciuda numelui, majoritatea au statut legal si responsabilitate financiara.
A body acting on behalf of an advertiser which will provide services such as creative work, account planning, media planning and buying for the campaign. Despite the name, most have the legal status and financial responsibility of principal.
![[AdStory] Pavel Fuksa (JANDL): I like to fish insights from my childhood dreams, weird encounters and the depths of the internets](https://media.iqads.ro/2013/01/photo-large-24974-cover-410.jpg)
![[AdStory] Ted Royer (Droga5, New York): "The best piece of advice I ever received from someone in the industry is take the job you are afraid of"](https://media.iqads.ro/2013/01/photo-large-24971-cover-410.jpg)
![[AdStory] Pawel Heinze (Leo Burnet Warsaw): "I feel most rewarded each day I can fall asleep."](https://media.iqads.ro/2013/01/photo-large-24967-cover-410.jpg)
![[AdStory] Selim Ünlüsoy (Leo Burnett Moscow): These days I find convincing a client to do something brave more rewarding than getting awards](https://media.iqads.ro/2013/01/photo-large-24961-cover-410.jpg)
![[AdStory] Gideon Amichay (ex-Shalmor Avnon Amichay / Y&R): My relationship with advertising is more like: love and hate, salt and pepper, before and after](https://media.iqads.ro/2013/01/photo-large-24960-cover-410.jpg)
![[AdStory] George Tannenbaum (R/GA): I love advertising. Not every day, but four days out of ten. Or maybe 12.](https://media.iqads.ro/2013/01/photo-large-24951-cover-410.jpg)
![[AdStory] Galen Graham (180 Amsterdam): In college I was the guy who owned the car that got pulled over with stolen items in the trunk](https://media.iqads.ro/2013/01/photo-large-24950-cover-410.jpg)
![[AdStory] Paul Arnold: "I decided I wanted to work in advertising when I realised the most beautiful women worked in this industry"](https://media.iqads.ro/2013/01/photo-large-24911-cover-410.jpg)
![[AdLife] Micky Denehy: "I loved my 30 years in advertising and now I love teaching others"](https://media.iqads.ro/2013/01/photo-large-24906-cover-410.jpg)
![[AdStory] Marco Cremona (Y&R Moscow): What’s great about working in advertising is that we get paid to be curious](https://media.iqads.ro/2013/01/photo-large-24886-cover-410.jpg)
![[AdStory] Luke Sullivan: Daca nu te-ai nascut curios de ce te-ai mai ridicat azi din pat?](https://media.iqads.ro/2012/12/photo-large-24704-cover-410.jpg)
![[On the move] Oameni noi la Ogilvy](https://media.iqads.ro/2012/11/photo-large-24500-cover-410.jpg)
![[UPDATE] Agentiile romanesti shortlistate la Golden Drum](https://media.iqads.ro/2012/10/photo-large-24291-cover-410.jpg)
