O institutie ce reprezinta un advertiser, care furnizeaza servicii de creatie, account planning, media( planificarea si cumpararea pentru campanie). In ciuda numelui, majoritatea au statut legal si responsabilitate financiara.
A body acting on behalf of an advertiser which will provide services such as creative work, account planning, media planning and buying for the campaign. Despite the name, most have the legal status and financial responsibility of principal.
![[UPDATE] 11 agentii romanesti de PR nominalizate la Gold SABRE Awards 2013](https://media.iqads.ro/2013/04/photo-large-25618-cover-410.jpg)
![[AdStory] Alvaro Sotomayor (W+K Amsterdam): The work I am most proud of is the one that makes the viewer think "I didn’t know you could do that!"](https://media.iqads.ro/2013/02/photo-large-25076-cover-410.jpg)
![[AdStory] Pedro Bexiga (Fuel Lisbon) and the best advertising advice: "Life is too short to work with sons of bitches"](https://media.iqads.ro/2013/02/photo-large-25040-cover-410.jpg)
![[AdStory] Luke Sullivan: If you’re not innately curious, why did you even get out of bed this morning?](https://media.iqads.ro/2013/01/photo-large-24958-cover-410.jpg)
![[AdStory] Will Rust (Ogilvy Group Czech Republic): I don’t believe in brainstorming and I hate the term. It suggests that 80% of the time spent at work people are not coming up with ideas](https://media.iqads.ro/2013/01/photo-large-24940-cover-410.jpg)
![[AdStory] Pavel Fuksa (JANDL): I like to fish insights from my childhood dreams, weird encounters and the depths of the internets](https://media.iqads.ro/2013/01/photo-large-24974-cover-410.jpg)
![[AdStory] Ted Royer (Droga5, New York): "The best piece of advice I ever received from someone in the industry is take the job you are afraid of"](https://media.iqads.ro/2013/01/photo-large-24971-cover-410.jpg)
![[AdStory] Pawel Heinze (Leo Burnet Warsaw): "I feel most rewarded each day I can fall asleep."](https://media.iqads.ro/2013/01/photo-large-24967-cover-410.jpg)
![[AdStory] Selim Ünlüsoy (Leo Burnett Moscow): These days I find convincing a client to do something brave more rewarding than getting awards](https://media.iqads.ro/2013/01/photo-large-24961-cover-410.jpg)
![[AdStory] Gideon Amichay (ex-Shalmor Avnon Amichay / Y&R): My relationship with advertising is more like: love and hate, salt and pepper, before and after](https://media.iqads.ro/2013/01/photo-large-24960-cover-410.jpg)
