Elementul deciziei unei firme preocupata de dezvoltarea unui mijloc eficient de a stoca si manui produse finite si de a le aduce in mod eficient la iata tinta
the element of a firm's decision-making concerned with developing an efficient and effective means of storing and handling finished products and of getting them efficiently to the target market.


![[Premiile FIBRA #1] Shortlist FIBRA - GMP Group - The Good Dogcatcher / Four Paws, Vier Pfoten / Four Paws Romania](https://media.iqads.ro/2016/05/untitled-design-90-cover-410.jpg)

![[Premiile FIBRA #1] Silver FIBRA - GMP Group - Let's Launch it Together / Telekom / Telekom Romania](https://media.iqads.ro/2016/05/untitled-design-45-cover-410.jpg)
![[Premiile FIBRA #1] Gold FIBRA - Jazz Communication - A voice for songbirds #saveoursongbirds / SOR (Romanian Ornithological Society) / SOR](https://media.iqads.ro/2016/05/untitled-design-35-cover-410.jpg)
![[Premiile FIBRA #1] Gold FIBRA - McCann - Sunday Grannies / Vodafone / Vodafone Romania](https://media.iqads.ro/2016/05/untitled-design-31-cover-410.jpg)
![[Premiile FIBRA #1] Gold FIBRA - Publicis - Shop like a Jedi / Star Wars and Carrefour / Carrefour](https://media.iqads.ro/2016/05/untitled-design-25-cover-410.jpg)
![[FIBRA Jury] Kevin Brady (ECD, Droga5): It took me a long time to realize this, but I’ve noticed that agencies are incredibly reflective of their founders](https://media.iqads.ro/2016/03/1920-kbrady-1-1133x637-cover-410.jpg)

![[Aho, aho!] Dan Sendroiu (Graffiti BBDO): Nu sunt campanii de Craciun, ci campanii de vanzare. Si vanzarea nu are anotimp](https://media.iqads.ro/2015/12/10872789-779848992082257-1808657031040573552-o-cover-410.jpg)
![[Noile tipuri de public] Stefan Liute: Generatiile tinere sunt acum mult mai omogene cultural, iar un milllennial britanic seamana destul de mult cu unul din Romania](https://media.iqads.ro/2015/10/dsc7091-cover-800-cover-410.jpg)
![[Profi de advertising] Stefan Chiritescu: Sa stai intr-o banca sa vorbesti despre advertising mi se pare la fel de trist ca a vedea un meci de fotbal la un laptop fara sonor](https://media.iqads.ro/2015/10/12109850-1161410593886873-6073534794068931557-o-cover-410.jpg)




![[Grand Spoof by Ardealul] Matei Psatta, despre umorul din reclame: Simt ca sunt la un show de stand-up la un azil de batrani](https://media.iqads.ro/2015/08/matei-psatta-zf-cover-800-cover-400-cover-410.jpg)
![[Self-help in publicitate] Stefan Chiritescu (Ogilvy Romania): Cei care se vor intreba mai des "De ce facem asta?" vor avea si mai multe sanse sa aiba un business sanatos](https://media.iqads.ro/2015/06/63738-771791036202732-371878430410966099-n-cover-410.jpg)
![[Dac-ai fi PR la Protein World] Andreea Leonte (McCann PR): Nu poti sa fii totul pentru toata lumea. Brandul si-a asumat ca va fi blamat si urat si a facut-o cu curaj](https://media.iqads.ro/2015/04/collage16-cover-410.jpg)


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![[Tinerii din agentii - Marks] Episodul Raluca Blana, in care "Think fast" s-a dovedit a fi o strategie buna](https://media.iqads.ro/2014/11/raluca-blana-2-cover-410.jpg)
![[INSIDER 2007-2014 | Schimbari in business-ul de comunicare online] Alexandru Cernatescu: Pana si majoritatea spoturilor TV se termina cu "intra pe www….."](https://media.iqads.ro/2014/10/alex-cernatescu-ceo-co-founder-infinit-cover-800-cover-410.jpg)














