English
A teaser on Creativity by Jamie Brassett presented by Ursus. "For innovation to happen, creativity needs to be successfully implemented somewhere, or have a successful impact somewhere"
A teaser on Creativity by Sasan Saeidi presented by Ursus. “Creativity is bringing to life an idea that was not there before. It’s about new perspectives and new expressions”
A teaser on Creativity by Yasuharu Sasaki presented by Ursus. “If a person has curiosity, he or she will constantly gain a new perspective for great ideas”
[FIBRA#2 Jury] Howard Finkelstein (Wieden + Kennedy New York): Award shows are great, but it’s another thing entirely to be recognized by people who don’t care a lick about advertising
A teaser on Creativity by Shun Matsuzaka presented by Ursus. “Creativity is a lifetime subject to learn and improve. I make robots and AIs to enhance creativity, not to replace it”
A teaser on Creativity by Bechara Mouzannar presented by Ursus. “A few branded campaigns impacted society so positively that these brands became landmarks in the people's lives”
A teaser on Creativity by Thea Skelton presented by Ursus. "There is a new breed of creativity produced by the new generation of creatives - the New Work"
A teaser on Creativity by Marco Cremona presented by Ursus. “Succeeding in advertising without studying is like trying to play the piano without knowing the notes: it can be done but it requires pure genius”
[FIBRA#2 Jury] Till Eckel (Jung von Matt): Be calm and focus on having ideas. No matter what the marcom industry happens to be talking about at the moment
[FIBRA#2 Jury] Levan Lepsveridze (Leavingstone): I believe agencies in developing countries have much better chances at persuading clients to take risky steps
[FIBRA#2 Jury] Casey Rand (Droga5): Hopefully we'll all come away feeling inspired and have a fire lit under our asses to do better work. That's the main value in award shows
[Strategul si juniorii] Dimitris Tsoutsos (McCann Worldgroup Romania): Usually the ones who come from outside the industry add value to the agency
Returning to illustration, after a detour in copywriting, client service & strategy. Wendy MacNaughton and her story
Jonah Sachs (Free Range Studios): If you dress up advertising a bit and call it storytelling, you're unlikely to see much change
The bar that wasn't there. Levan Lepsveridze (CD, Leavingstone): Our goal was to ensure a big number of first trials
Joris Evers, VP Netflix EMEA: In the past, when we came into new markets, we built a local version of Netflix for each of the countries that we launched into. What we did in January was the opposite
[FIBRA Jury] Olivia Walsh (apple tree communications): I'm always saying “forget the box”, it's not about “thinking outside the box”. There never was a box to begin with
[FIBRA Jury] Karpat Polat: My first ad copy was for the owner of the advertising agency I worked at. He wanted to sell his car
[FIBRA Jury] Radinka Danilov (Ruskin & Hunt): Festivals are equivalent of ancient public squares, for experts to exchange experience, generate creative energy and get to know the market
[FIBRA Jury] Kevin Brady (ECD, Droga5): It took me a long time to realize this, but I’ve noticed that agencies are incredibly reflective of their founders
[FIBRA Jury] Bruno Luglio: Ideas that push social boundaries, save businesses or reinvent advertising altogether, those are the ones festivals should look closer for
[FIBRA Jury] Robert Nagy (HEAVY): Good work is basically about challenging conventions and pushing a client to do something brave
Richard Koci Hernandez, visual storyteller: Never think about the future, never be satisfied with your work, practice the art of patience, be persistent and master light
Charlie Coney (Head of Creative, EMEA, Golin): Creative directors within the PR industry are still a relatively rare breed
Paulo Garcia (Owner & CD, Zombie Studio): To better attend the demand we get from all parts of the world, we are opening the first European Zombie branch
Mark Jackson, Jury President of Internetics 2014: There are new companies effectively disintermediating the agency model in relation to clients
[AdStory] Gabor Havasi (McCann Budapest): At Golden Drum, I don’t want to see campaigns for small clients without real business problems
[AdStory] Whit Hiler (Cornett IMS): The best campaign I’ve worked on so far is probably our "Kentucky for Kentucky" campaign
[AdStory] Alvaro Sotomayor (W+K Amsterdam): The work I am most proud of is the one that makes the viewer think "I didn’t know you could do that!"
[AdStory] Pedro Bexiga (Fuel Lisbon) and the best advertising advice: "Life is too short to work with sons of bitches"
[AdStory] Luke Sullivan: If you’re not innately curious, why did you even get out of bed this morning?
[AdStory] Will Rust (Ogilvy Group Czech Republic): I don’t believe in brainstorming and I hate the term. It suggests that 80% of the time spent at work people are not coming up with ideas
[AdStory] Pavel Fuksa (JANDL): I like to fish insights from my childhood dreams, weird encounters and the depths of the internets











![[AdStory] John Pallant (Saatchi & Saatchi): It takes lots of ideas to get from "good" to "great"](https://media.iqads.ro/2013/10/photo-large-27118-cover-410.jpg)
![[AdStory] Fabio Seidl (Ogilvy & Mather Brazil): Advertising in Brazil is pop culture](https://media.iqads.ro/2013/07/photo-large-26500-cover-410.jpg)
![[AdStory] Chris Clarke (LBi): The clients need to know that online doesn’t exist anymore](https://media.iqads.ro/2013/06/photo-large-26081-cover-410.jpg)

![[AdStory] Ted Royer (Droga5, New York): "The best piece of advice I ever received from someone in the industry is take the job you are afraid of"](https://media.iqads.ro/2013/01/photo-large-24971-cover-410.jpg)
![[AdStory] Pawel Heinze (Leo Burnet Warsaw): "I feel most rewarded each day I can fall asleep."](https://media.iqads.ro/2013/01/photo-large-24967-cover-410.jpg)









