The "George Enescu" Music Festival is Romania's biggest classical music event and one of the most prestigious in Europe.
A child prodigy, George Enescu began composing at an early age and became the youngest student ever admitted to the Vienna Conservatory. But children nowadays rarely get the chance to interact with classical music and shape their taste towards music in general.
Hence the question: how could we help his music educate and inspire the kids of today?
Presenting: the world's first interactive music box! A fun toy as well as a learning instrument.
During the months leading up to the festival, the installation was designed and built from scratch as a fully functional music box. Architects, engineers and musicians worked together to find the best solutions and ultimately design and craft a unique musical instrument, the first of its kind.
Because playing is the best way to learn, the innovative system allowed kids to place each note themselves and then turn the wheel to play (and live-stream) their composition.
The goal was to create a fun interface, so the notes were translated into something familiar and captivating: Lego pieces.
Families with children.
The Interactive Music Box became the #1 topic in festival news.
Project title: The Interactive Music Box
Brand: George Enescu Music Festival
Client: Baneasa Shopping City
Agentie: FCB Bucharest
Sorin Fotache / Designer
Andreea Serbu / Account Manager
Wanda Hutira / Art Director
Dragos Raicu / Copywriter
Colo Nelu / Head of digital
Iulia Stanescu / Producer
Ionut Stan / Producer
Agentie de media: MEC
Lili Tiu / Media Planner
Premii obtinute la Premiile FIBRA #1:
Bronze FIBRA - The Interactive Music Box / 11.1 PROMO & ACTIVATION - Brand Activation