This is not 'Comedians in cars getting coffee' (from Netflix). And we’re no comedians. But this interview with Kris Hoet - Global Chief Innovation Officer FCB - might as well have worked like that, in a classic car type of ride. Because we do like Jerry Seinfeld. And we do like Kris. And he does collect classic cars. So, you do the math.
We could have talked about the digital communication industry, instead of comedy, but don’t worry, it would still have had something to do with impressing an audience. The formula would still be based on an insight, a concept, an interesting delivery and a punch line. It’s just that we would have measure the results in creative efficiency, not in laughs. Kris was the jury president at the 20th Internetics edition and we wanted to chat a bit about the experience.
We didn’t have the interview as described though, but then again, neither did Kris and his jury members shared any coffee breaks, as they would normally do. Let’s blame it on the pandemic, shall we? Still, we had the interview on Zoom. And we spoke about the festival and the digital industry. About cost-effective creativity, innovation processes and consumer behaviour changes. And if you're waiting for a punchline, there isn't one. But let's all remember to try and see the beauty that the other see. In everything.
