Snapchat, Instagram, and Vine are no longer fringe media — they are as important to marketing efforts as Facebook and Twitter. A method that plays particularly well on these platforms is influencer marketing, which focuses on key personalities in a demographic rather than the demographic as a whole.
Using this method, popular Vine personalities can become brand advocates for your company, or you might sponsor a widely-read blog to review your products. Influencer marketing takes advantage of a social media world where regular people have fan bases as big as a celebrity’s.
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