ADC*RO Awards va fi un festival dedicat creativitatii romanesti, organizat de The Institute, cu suportul UAPR si va gazdui atat o competitie, cat si o serie de evenimente adresate industriei de publicitate din Romania.
Competitia va cuprinde noua categorii de concurs: TV, Radio, Print, Out of Home, Online, Public Relations, Direct Communication, Media si Integrated Campaigns. Fiecare categorie va cuprinde zece sectiuni de produse si servicii (Art Culture Media and Entertainment, Automotive and Automotive Products, Corporate Image, Durables and Other Consumer Goods, Fashion and Lifestyle, Fast Moving Consumer Goods, Financial Services, Telecommunications, Others, Social Services Public Awareness), iar categoria de Public Relations va fi impartita si in 3 zone specifice categoriei: Marketing PR, Corporate Communication si Social Campaigns PR.
Lucrarile inscrise vor fi evaluate de membrii ADC*RO si de specialisti ai industriilor reprezentate in concurs: Adrian Preda – Director Creatie MRM Worldwide, Alina Gavrila Bortun – Managing Partner Gavrila&Asociatii, Andi Mitoi – Managing Partner Livada, Andrei Cohn – Managing Partner Cohn & Jansen JWT, Bogdan Naumovici – Director Creatie 23 Communication Ideas, Bogdan Nitu - General Manager Webstyler, Bogdan Theodor Olteanu – Managing Director BORTUN.OLTEANU, Catalin Dobre - Group Creative Director McCann Erickson Romania, Claudiu Dobrita - Creative Director Draftfcb, Corina Bernschutz – Innovation Director Starcom MediaVest Group, Cornel Gologan – Director Creatie Headvertising, Dani Macarie - Creative Director Ogilvy&Mather Bucharest, Daniela Nedelschi – Art Director Saatchi&Saatchi Zurich, Dinu Panescu - Group Creative Director McCann Erickson Romania, Dorian Pascuci – Director Creatie ADDV EuroRSCG, Dragos Coman – Carioca, Dragos Musat - Digital Project Manager Propaganda Digital, Ema Prisca – Presedinte ADC*RO, Gabriela Lungu – Managing Partner The Practice, Ghica Popa – Director Creatie Punct Advertising, Ioana Manoiu – Managing Partner GMP PR, Irina Dobrita – Coordonator Comunicare Ecopolis, Liviu David – Director Creatie Next Advertising, Mihai Botarel - Associate Creative Director Dentsu America, Mihai Coliban – Director Creatie BBDO Rusia, Mihai Gongu - Creative Director Graffiti BBDO, Mugur Patrascu – Managing Partner iLeo, Octav Gheorghe – Director Creatie Gavrila&Asociatii, Raluca Feher – Director Creatie CAP, Razvan Capanescu – Chief Creative Officer Publicis Bucharest, Rszvan Matasel – Managing Partner Arsenoaiei&Matasel, Sorin Tranca – Director Creatie Friends Advertising, Serban Alexandrescu – Managing Partner Headvertising, Stefan Vasilachi – Director Creatie GMP, Valentin Suciu – Creative Partner Jazz.
