Intr-o agentie de publicitate, persoana avand drept misiune - in functie de profilul si marimea agentiei - crearea (conceperea) de texte pentru anunturi publicitare (inclusiv sloganuri, acrosaje, incheieri etc), creatie audio-video, generice TV, "nazbatii" publicitare s.a.



![[Studiu de caz] Bronze Cannes Winner: Enel Energie – “Plant the Bill”](https://media.iqads.ro/2012/06/photo-large-23587-cover-410.jpg)



![[Studiu de caz] Grand Effie Romania 2012: Pepsi-Cola - "Si ieri. Si azi", creata de Graffiti](https://media.iqads.ro/2012/06/photo-large-23577-cover-410.jpg)
![[Training IQads Kadett] Echipele Graffiti BBDO si PepsiCo despre campania "Pepsi - Si ieri. Si azi"](https://media.iqads.ro/2012/06/photo-large-23376-cover-410.jpg)
![[AdLife] Ciprian Banica: "Ca orice copywriter care se respecta, scriu si un film. Si niste nuvele, obligatoriu"](https://media.iqads.ro/2012/06/photo-large-23543-cover-410.jpg)

![[Studiu de caz] Bronze Effie Winner: MEDAS – "Sanatatea asa cum trebuie sa fie", realizata de 4 agentii din Leo Burnett Group](https://media.iqads.ro/2012/06/photo-large-23531-cover-410.jpg)
![[Cannes Report] New York, un cocos de plus, Vladimir Molico si Jeff Goodby – 24 de ore cu Sebastian Olar (McCann Erickson)](https://media.iqads.ro/2012/06/photo-large-23526-cover-410.jpg)
![[Studiu de caz] Silver Effie Winner: Wash & Go – "Green up your Stores", creata de Leo Burnett & Target](https://media.iqads.ro/2012/06/photo-large-23519-cover-410.jpg)

![[Cannes Report] Vedere de pe Coasta de Azur de la Sebastian Olar (McCann Erickson)](https://media.iqads.ro/2012/06/photo-large-23516-cover-410.jpg)
![[Studiu de caz] Silver Effie Winner: SMURD – The Chase, creata de CohnandJansen JWT](https://media.iqads.ro/2012/06/photo-large-23512-cover-410.jpg)


![[AdLife] Silviu Nedelschi: "Cand eram mic voiam sa devin Ceausescu"](https://media.iqads.ro/2012/06/photo-large-23395-cover-410.jpg)










