[Premiile FIBRA #1] Silver FIBRA - McCann - Best part of pizza / Pizza Hut / KFC Romania

13 May. 2016, 14:32 PM • Case Studies • McCann
[Premiile FIBRA #1] Silver FIBRA - McCann - Best part of pizza / Pizza Hut / KFC Romania

Campaign Summary

When Pizza Hut introduced Super Pan, a crust whose edge is filled with delicious cheese and tomato sauce, just TALKING about the new recipe through ATL channels didn't break through the clutter. Our task was to PROVE the qualities of the new recipe by communicating it as a solution for those who abandon their crust edges in the box. We created a special pizza and a special delivery box that highlighted the best part of Super Pan: JUST the crust edges. 'Edge Pizza', crust edges so good that you can eat them without needing the actual pizza.

 

Board

 

Case Study

[Case study] Best part of pizza - Pizza Hut

INFO:

Project title: Best part of pizza
Brand: Pizza Hut 
Client: KFC Romania

 

Credits:

Agentie: McCann Romania

Adrian Botan / Global Creative Director
Catalin Dobre / Executive Creative Director
Dinu Panescu / Group Creative Director
Arpad Rezi / Art Director
Simona Geaca / Account Manager

 

Premii obtinute la Premiile FIBRA #1:

Silver FIBRA / Best part of pizza / 3.4 PRINT - Packaging

Silver FIBRA / Best part of pizza / 7.1 MEDIA - Creative Use of Media

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Info

Companii

EDGE McCann

Branduri

FIBRA KFC Pizza Hut

Oameni

Adrian Botan Arpad Rezi Catalin Dobre Dinu Panescu Simona Geaca

Festivaluri

Premiile FIBRA

Pozitii

Account Manager Art Director Creative Director Executive Creative Director Group Creative Group Creative Director

Subiecte

Creatie, Media, Online, Printing

Sectiune

Case Studies

Dictionar

Board, Brand, Campaign, Clutter, Creative, Delicious, Delivery, Display, Group, HTTP, Margin, Media, Packaging

Branded

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