[Premiile FIBRA #1] Bronze FIBRA - McCann - Romanians, come home / ROM / Kandia Dulce

[Premiile FIBRA #1] Bronze FIBRA - McCann - Romanians, come home / ROM / Kandia Dulce

Brand site was used as the main gateway for sending ROM branded funny video cheers, using a video tutorial and a video kit. The video templates were available on the brand site, and people could upload pictures with dear ones living abroad, reminding them about good-old-times when they were together. The videos could be shared on social networks too, and the gallery of personalized video was also available on the site.

Branded Video tutorial was seeded through Youtube, and draw people on the site and on brand's Facebook page. People started to generate new views and participations from their online peers, starting the snowball effect. Consequently, the project drew local media attention, and during 1st of December, the whole campaign was hosted by a major TV news channel. The debates stirred people's attention and drove people more on the site to join the cause. International news houses also noticed the campaign, and made it.




Case Study


Project title: Romanians, come home
Brand: ROM
Client: Kandia Dulce



Agentie: McCann Romania

Adrian Botan / Global Creative Director
Catalin Dobre / Executive Creative Director
Sebastian Olar / Group Creative Director
Arpad Rezi / Senior Art Director
Ileana Serban Parau / Senior Strategy Planner
Alina Medaru / Account Manager
Raluca Voinea / Senior Account Manager
Carmen Bistrian / Corporate PR
Alexandru Platon / AV producer
Nir Refuah / Chief Innovation Officer
Bogdan Teodorescu / Senior Art Director
Cristina Tatar / Copywriter
Ionela Buta / Client Service Director
Laura Boboc / Digital Account Executive

Agentie de media: UM Romania

Victor Croitoru / Head of Planning
Alina Carasol / Group Account Director
Luminita Visu / Head of Digital
Alexandru Ailiesei / Digital Planner


Premii obtinute la Premiile FIBRA #1:

Bronze FIBRA / Romanians, come home / 10.2 PR - Media Relations

Bronze FIBRA / Romanians, come home / 6 INTEGRATED

Shortlist FIBRA / Romanians, come home / 11.1 PROMO & ACTIVATION - Brand Activation

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