Case Study: ROM - Noul ROM

„American ROM” a primit in total 9 trofee la Cannes Lions 2011: Integrated Gold, Titanium, Grand Prix si Gold la „Promo & Activation”, Grand Prix si Gold la „Direct”, Silver la Media si 2 Bronze Lions la PR.

Agentia: McCann-Erickson

Campania Noul ROM, la care au colaborat McCann, Mccann PR, MRM Worldwide Romania si Universal McCann a fost premiata cu 3 medali la New York Festivals 2011 Silver World Medal in categoria MARKETING EFFECTIVENESS, Bronze World Medal in categoria INTEGRATED MEDIA si Bronze World Medal in categoria PUBLIC RELATION/BRAND COMMUNICATIONS.

In cadrul EMEA SABRE Awards 2011, aceeasi campanie ROM a fost premiata cu Gold.

Echipa:

McCann Erickson:

Creatie: Adrian Botan (Creative Partner), Dinu Panescu (Group Creative Director), Catalin Dobre (Group Creative Director), Ionut Cojocaru (Art Director), Andra Badea (Art Director), Florin Florea (Copywriter);

Client Service: Sagit Tzur Lahav (Client Service Director), Ruxandra Savulescu (Account Director), Lavinia Vaduva (Senior Account Executive);

Strategie: Ileana Serban Piriu (Human Insight Director);

Media (Universal McCann): Alina Carasol (Media Manager), Victor Croitoru (Planning Director), Monica Stoica (Media Planner);

PR (McCann PR): Ruxandra Vasilescu (PR Manager), Sorina Iordan (PR Executive);

Digital (MRM Worldwide Romania): Cristina Birleanu (Account Director), Ramona Mandu (Junior Strategic Planner), Laurentiu Stere (Art Director), Paul Cioc (Copywriter), Viorel Sfetea (Web Developer) si Daniel Manea (Senior Flash Developer);

AV: Ilinca Nanoveanu (A/V Producer), Tiberiu Munteanu (A/V Manager);

Diana Popa (Researcher);

Kandia Dulce: Gabriela Munteanu (Market Activation Manager), Ruxandra Stanuica Barbulescu (Marketing Manager), Gianina Popescu (Brand Manager) si Elena Nestor (Brand Manager).


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