Case Study: ROM - Noul ROM

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„American ROM” a primit in total 9 trofee la Cannes Lions 2011: Integrated Gold, Titanium, Grand Prix si Gold la „Promo & Activation”, Grand Prix si Gold la „Direct”, Silver la Media si 2 Bronze Lions la PR.

Agentia: McCann-Erickson

Campania Noul ROM, la care au colaborat McCann, Mccann PR, MRM Worldwide Romania si Universal McCann a fost premiata cu 3 medali la New York Festivals 2011 Silver World Medal in categoria MARKETING EFFECTIVENESS, Bronze World Medal in categoria INTEGRATED MEDIA si Bronze World Medal in categoria PUBLIC RELATION/BRAND COMMUNICATIONS.

In cadrul EMEA SABRE Awards 2011, aceeasi campanie ROM a fost premiata cu Gold.

Echipa:

McCann Erickson:

Creatie: Adrian Botan (Creative Partner), Dinu Panescu (Group Creative Director), Catalin Dobre (Group Creative Director), Ionut Cojocaru (Art Director), Andra Badea (Art Director), Florin Florea (Copywriter);

Client Service: Sagit Tzur Lahav (Client Service Director), Ruxandra Savulescu (Account Director), Lavinia Vaduva (Senior Account Executive);

Strategie: Ileana Serban Piriu (Human Insight Director);

Media (Universal McCann): Alina Carasol (Media Manager), Victor Croitoru (Planning Director), Monica Stoica (Media Planner);

PR (McCann PR): Ruxandra Vasilescu (PR Manager), Sorina Iordan (PR Executive);

Digital (MRM Worldwide Romania): Cristina Birleanu (Account Director), Ramona Mandu (Junior Strategic Planner), Laurentiu Stere (Art Director), Paul Cioc (Copywriter), Viorel Sfetea (Web Developer) si Daniel Manea (Senior Flash Developer);

AV: Ilinca Nanoveanu (A/V Producer), Tiberiu Munteanu (A/V Manager);

Diana Popa (Researcher);

Kandia Dulce: Gabriela Munteanu (Market Activation Manager), Ruxandra Stanuica Barbulescu (Marketing Manager), Gianina Popescu (Brand Manager) si Elena Nestor (Brand Manager).

Companii

McCann Insight McCann PR Kandia Dulce McCann MRM//McCann Universal McCann McCann MRM//McCann

Branduri

Grand Prix Gabriela Kandia Paul ROM Nestor Munteanu

Campanii

ROM - American ROM

Oameni

Catalin Dobre Paul Cioc Diana Popa Andra Badea Elena Nestor Ramona Mandu Adrian Botan Daniel Manea Dinu Panescu Florin Florea Monica Stoica Ionut Cojocaru Viorel Sfetea Sorina Iordan Ilinca Nanoveanu Victor Croitoru Lavinia Vaduva Gianina Popescu Laurentiu Stere Sagit Tzur-Lahav Tiberiu Munteanu Gabriela Munteanu Cristina Birleanu Ruxandra Vasilescu Ruxandra Savulescu Ruxandra Stanuica Barbulescu Ileana Serban Piriu Ruxandra Stanuica Barbulescu Ileana Serban Piriu Alina Carasol Andra Tzur Lahav Adrian Botan

Festivaluri

SABRE Awards New York Festivals SABRE Awards SABRE Awards Cannes Lions

Pozitii

PR Manager PR Executive Account Executive Marketing Manager Art Director Copywriter Client Service Director Group Creative Director Strategic Planner Brand Manager Senior Account Executive Account Director Creative Director Creative Partner Media Planner Media Manager Producer Activation Manager Planning Director Junior Strategic Planner Developer Web Developer Senior Account Group Creative

Subiecte

Media, Creatie

Branded

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