In mijlocul noptii, Premiile FIBRA anunta shortlist-ul festivalului

In urma procesului de jurizare a celor 371 de lucrari inscrise / 724 case-uri - in cele 14 categorii ale competitiei festivalului, juriul a selectat shortilist-ul competitiei.

Juriul Premiilor FIBRA este prezidat de Kevin Brady (Executive Creative Director, Droga5 New York) si ii include pe Evgeny Primachenko (Wieden+Kennedy Amsterdam), Karpat Polat (KARPAT), Bruno Luglio (R/GA New York), Robert Nagy (HEAVY), Olivia Walsh (apple tree communications), Radinka Danilov (Ruskin & Hunt) si Wendy Richardson (72andSunny Netherlands).

 

SHORTLIST-ul pe CATEGORII SI SECTIUNI

1. VIDEO

>> 1.1. TV/ Cinema:

  • Excuses / Romanian Traffic Police / Romanian Traffic Police / Next Advertising
  • Main Theme / Star Wars & Carrefour / Carrefour / Publicis Romania
  • Stephen The Great / Asociatia Pro Democratia / Asociatia Pro Democratia / Leo Burnett Romania
  • Michael the Brave / Asociatia Pro Democratia / Asociatia Pro Democratia / Leo Burnett Romania
  • Manole The Elephant / Toortitzi / Alka / Publicis Romania
  • Edenia. I know what I eat / Edenia / Macromex / Publicis Romania
  • Long Distance Love / Volkswagen Polo / Volkswagen Romania / GMP Advertising

 

>> 1.2. Online:

  • Not Coming / Biz Days Summit / Biz Magazine / GMP Advertising SRL
  • IT'S BETTER ONLINE / VODAFONE E-SHOP / VODAFONE / Saatchi & Saatchi + The Geeks

 

>> 1.3. Viral:

  •  Provocare la Fericire / LifeCare / LifeCare / Tedy Necula

 

>> 1.4. Branded Content & Entertainment:

  • Of Corso Summer Hit / Corso / Macromex / Digital Star
  • GHITA, THE MOVIES SHEPHERD / VODAFONE / VODAFONE ROMANIA / McCann Worldgroup Romania

 

>> 1.5. Other Screens & Events:

---

 

2. RADIO

  • Drunk GPS / Romanian Traffic Police / Romanian Traffic Police / Next Advertising
  • The Attention Auctions / Volkswagen / Volkswagen Romania / GMP Advertising 

 

3. PRINT

>> 3.1. Press:

  • Selfies with Classics / National Library of Romania / National Library of Romania / Publicis Romania
  • Renault rear view cam / Renault / Renault / Publicis Romania
  • The Philanthropists / Primus / Patru Maini / Rusu+Bortun Brand Growers
  • Stop At The Right Moment / New Passat / Volkswagen Romania / GMP Advertising

 

>> 3.2. Indoor & In-store:

  • Think ahead / Billy Boy / Start SA / Leo Burnett Romania
  • Back Home Screens / OPPO / OPPO / Publicis Romania
  • Digital wallpaper / Vodafone / Vodafone Romania / McCann Worldgroup Romania

 

>> 3.3. Publications and Brand Collateral:

  • byron-Eternal Return Artwork / byron / byron / Iulia Pop
  • Alternative Manual / Dacia / Dacia / Publicis Romania
  • Story Fresheners / Dacia / Dacia / Publicis Romania

 

>> 3.4. Packaging:

  • Doamne Fereste / Doamne Fereste / Argo Strategy / Argo
  • THE KILN / Vatra / Jidvei / WOPA
  • Company ReDesign / Minus22 / Minus22 / Studio kort
  • Mirabilis Machina_packaging / Mirabilis Machina / Vincon Romania / Propaganda Creative Marketing
  • Best part of pizza / Pizza Hut / KFC Romania / McCann Worldgroup Romania
  • Say it with a boodink / coseli / boodink / DDB Romania

 

>> 3.5. Brand identity:

  • Doamne Fereste / Doamne Fereste / Argo Strategy / Argo
  • Brand Identity / AP / Alina Petrisan / Studio kort

 

 

4. CRAFT

>> 4.1. Best Art Direction:

  • Selfies with Classics / National Library of Romania / National Library of Romania / Publicis Romania
  • Internet of the People / Pegas / Pegas / Publicis Romania
  • The Philanthropists / Primus / Patru Maini / Rusu+Bortun Brand Growers
  • Back Home / Back Home / CohnandJansen JWT / Cohnandjansen JWT
  • Bittersweet pies / PAUL / PAUL Romania / McCann Worldgroup Romania

 

>> 4.2. Best Illustration:

  • Selfies with Classics / National Library of Romania / National Library of Romania / Publicis Romania
  • Think ahead / Billy Boy / Start SA / Leo Burnett Romania
  • Where's Mr. Applehead? / Strongbow / Heineken / Ogilvy & Mather
  • Back Home / Back Home / CohnandJansen JWT / Cohnandjansen JWT

 

>> 4.3. Best Copywriting:

  • Stephen The Great / Asociatia Pro Democratia / Asociatia Pro Democratia / Leo Burnett Romania
  • Veterans of Depression / TVR / TVR / GMP Advertising SRL
  • Internet of the People / Pegas / Pegas / Publicis Romania

 

>> 4.4. Film Craft:

  • Main Theme / Star Wars & Carrefour / Carrefour / Publicis Romania
  • Manole The Elephant / Toortitzi / Alka / Publicis Romania
  • Official Partner of the Everyday / Beko / Beko / McCann Worldgroup Romania

 

>> 4.5. Sound Design:

  •  Main Theme / Star Wars & Carrefour / Carrefour / Publicis Romania

 

>> 4.6. Best Use of Technology

  • Shop like a Jedi / Star Wars and Carrefour / Carrefour Romania / Publicis Romania
  • Street View Test / Automobil Club Roman / Automobil Club Roman / Publicis Romania
  • Pegas Urban Color / Pegas / Pegas / Publicis Romania
  • Dew the grind / Mountain Dew / PepsiCo / Kaleidoscope Proximity

 

 

5. DIGITAL

>> 5.1. Web:

  • Street View Test / Automobil Club Roman / Automobil Club Roman / Publicis Romania
  • Internet of the People / Pegas / Pegas / Publicis Romania
  • Bernie Speed Test / Bucharest 2021 – The European Capital of Culture / Arcub for Bucharest 2021 / Publicis Romania

 

>> 5.2. Branded Games:

 ---

 

>> 5.3. Branded Apps:

  • Pegas Urban Color / Pegas / Pegas / Publicis Romania
  • Let's Launch it Together / Telekom / Telekom Romania / GMP Advertising
  • Read a Tree / Elefant.ro / Elefant.ro / Geometry Global
  • Radar for good / Coca-Cola / Coca-Cola Romania / McCann Worldgroup Romania
  • CIF Curata Romania / CIF / CIF Romania / McCann Worldgroup Romania

 

>> 5.4. Branded Tech:

  • Shop like a Jedi / Star Wars and Carrefour / Carrefour Romania / Publicis Romania

 

>> 5.5. Social Media:

  • #seatbeltb00bing / Seatbelt PSA / Automobil Club Roman / Publicis Romania
  • The Reconquered Stadium / Romanian Football Federation / Romanian Football Federation / GMP Advertising
  • Sunday Grannies / Vodafone / Vodafone Romania / McCann Worldgroup Romania
  • Little money, big fun / KFC / KFC Romania / McCann Worldgroup Romania
  • GHITA, THE MOVIES SHEPHERD / VODAFONE / VODAFONE ROMANIA / McCann Worldgroup Romania

 

>> 5.6. Online Banners:

  • Banner duet / Coca-Cola / Coca-Cola Romania / McCann Worldgroup Romania

 

6. INTEGRATED

  • Come and Vote / Asociatia Pro Democratia / Asociatia Pro Democratia / Leo Burnett Romania
  • Smartists / Bonux / Procter&Gamble / Leo Burnett Romania
  • Misspellings On Sale / Westwood / DOMO / GMP Advertising
  • Sunday Grannies / Vodafone / Vodafone Romania / McCann Worldgroup Romania
  • Romanians, come home / ROM / Kandia Dulce / McCann Worldgroup Romania

 

 

7. MEDIA

>> 7.1. Creative Use of Media:

  • Dove - Real Beauty is You / Dove / Unilever / Kubis Interactive
  • THE CAMOUFLAGED 12TH PLAYER / Bergenbier / Molson Coors / Leo Burnett Romania
  • My Heartbeats / Orange / Orange Romania / MullenLowe Profero
  • Street View Test / Automobil Club Roman / Automobil Club Roman / Publicis Romania
  • Story Fresheners / Dacia / Dacia / Publicis Romania
  • The RGB News / Antena 1 / Antena 1 / Geometry Global
  • The Print Ad That Backed Up Its Own Magazine / Secure Back-up and Recovery / Romtelecom Business / GMP Advertising
  • Voting Clubs / Sapte seri / Sapte seri / McCann Worldgroup Romania
  • Best part of pizza / Pizza Hut / KFC Romania / McCann Worldgroup Romania
  • Window of hope / Dorna / Dorna Romania / McCann Worldgroup Romania

 

>> 7.2. Creative Media Mix:

  • Back Home Screens / OPPO / OPPO / Publicis Romania
  • Sunday Grannies / Vodafone / Vodafone Romania / McCann Worldgroup Romania

 

 

8. OUTDOOR

>> 8.1. Billboard and Outdoor Poster:

  • Selfies with Classics / National Library of Romania / National Library of Romania / Publicis Romania
  • We're Cutting Off The Gas / Carbocit / Biofarm / Next Advertising
  • Renault rear view cam / Renault / Renault / Publicis Romania

 

>> 8.2. Special Projects:

  • THE CAMOUFLAGED 12TH PLAYER / Bergenbier / Molson Coors / Leo Burnett Romania
  • Take Leutu for a walk / ING Card Complet / ING Bank / MullenLowe Profero
  • CIF Curata Romania / CIF / CIF Romania / McCann Worldgroup Romania
  • Bittersweet pies / PAUL / PAUL Romania / McCann Worldgroup Romania

 

 

9. NON-PROFIT

  • Come and Vote / Asociatia Pro Democratia / Asociatia Pro Democratia / Leo Burnett Romania
  • Excuses / Romanian Traffic Police / Romanian Traffic Police / Next Advertising
  • #delamineaiunnu / Active Watch / Active Watch / FCB Bucharest
  • A voice for songbirds #saveoursongbirds / SOR (Romanian Ornithological Society) / SOR (Romanian Ornithological Society) / Jazz Communication
  • ANDCO - Analysis Network Diagrams from Communism / &CO / The University of Bucharest / youngminds

 

 

10. PR

>> 10.1. Corporate Communications:

  • Bernie Speed Test / Bucharest 2021 – The European Capital of Culture / Arcub for Bucharest 2021 / Publicis Romania
  • #delamineaiunnu / Active Watch / Active Watch / FCB Bucharest
  • The Reconquered Stadium / Romanian Football Federation / Romanian Football Federation / GMP Advertising

 

>> 10.2. Media Relations:

  • Come and Vote / Asociatia Pro Democratia / Asociatia Pro Democratia / Leo Burnett Romania
  • Misspellings On Sale / Westwood / DOMO / GMP Advertising
  • Bernie Speed Test / Bucharest 2021 – The European Capital of Culture / Arcub for Bucharest 2021 / Publicis Romania
  • The RGB News / Antena 1 / Antena 1 / Geometry Global
  • Romanians, come home / ROM / Kandia Dulce / McCann Worldgroup Romania
  • Little money, big fun / KFC / KFC Romania / McCann Worldgroup Romania

 

>> 10.3. Sponsorship, Partnership & Endorsements:

  • Grolsch - The Comeback Project / Grolsch / Ursus Breweries / Kubis Interactive
  • Smartists / Bonux / Procter&Gamble / Leo Burnett Romania
  • #seatbeltb00bing / Seatbelt PSA / Automobil Club Roman / Publicis Romania
  • I am a peasant / Biz Magazine / Biz / DDB Romania

 

>> 10.4. Experiential/ Stunts:

  • The Good Dogcatcher / Four Paws/ Vier Pfoten / Four Paws Romania / GMP Advertising
  • Red Carpet / BCR / BCR / Cohnandjansen JWT
  • VISIT BOGATA / PRIMARIA BOGATA / PRIMARIA BOGATA / Kinecto Isobar
  • Pay with blood / UNTOLD / UNTOLD / McCann Worldgroup Romania
  • CIF Curata Romania / CIF / CIF Romania / McCann Worldgroup Romania

 

11. PROMO & ACTIVATION

>> 11.1. Brand Activation:

  •  #seatbeltb00bing / Seatbelt PSA / Automobil Club Roman / Publicis Romania
  • TADAAAM SHOW / Telekom Prepaid / Telekom / Leo Burnett Romania
  • Purity Test / Aqua Carpatica / Valvis Holding / Cohnandjansen JWT
  • The Reconquered Stadium / Romanian Football Federation / Romanian Football Federation / GMP Advertising
  • The Interactive Music Box / George Enescu Music Festival / Baneasa Shopping City / FCB Bucharest
  • Write for beer / Staropramen / Molsoncoors Romania / FCB Bucharest
  • Sunday Grannies / Vodafone / Vodafone Romania / McCann Worldgroup Romania
  • Romanians, come home / ROM / Kandia Dulce / McCann Worldgroup Romania
  • Little money, big fun / KFC / KFC Romania / McCann Worldgroup Romania

 

>> 11.2. Shopper Experience:

  • Shop like a Jedi / Star Wars and Carrefour / Carrefour Romania / Publicis Romania
  • Write for beer / Staropramen / Molsoncoors Romania / FCB Bucharest

 

>> 11.3. Brand Promotions:

  •  Pay with blood / UNTOLD / UNTOLD / McCann Worldgroup Romania

 

12. PRODUCT DESIGN

  • Asphalt Freaks - Reflective Stikers / Asphalt Freaks / Asphalt Freaks / GOA Network
  • Digital wallpaper / Vodafone / Vodafone Romania / McCann Worldgroup Romania
  • Snooze for coffee / Doncafe / Strauss Romania / McCann Worldgroup Romania
  • Bittersweet pies / PAUL / PAUL Romania / McCann Worldgroup Romania

 

 

13. DIRECT MARKETING

>> 13.1. Use of Traditional Media for Direct Marketing:

  • THE CAMOUFLAGED 12TH PLAYER / Bergenbier / Molson Coors / Leo Burnett Romania

 

>> 13.2. Use of New Media for Direct Marketing:

  • Purity Test / Aqua Carpatica / Valvis Holding / Cohnandjansen JWT
  • Voting Clubs / Sapte seri / Sapte seri / McCann Worldgroup Romania
  • CIF Curata Romania / CIF / CIF Romania / McCann Worldgroup Romania

 

14. EVENTS

>> 14.1. Live Shows & Festivals:

  •  Let's Launch it Together / Telekom / Telekom Romania / GMP Advertising

 

>> 14.2. Learning and Exhibition:

  • Casa di Peroni / Peroni Nastro Azzurro / Ursus Breweries / SPIDER 

 

>> 14.3. Corporate Entertainment:

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 Decernarea Premiilor FIBRA va avea loc pe 6 mai, de la ora 19.00, la Hotel Caro (Bulevardul Barbu Vacarescu, nr. 146A).

 

 

Despre Premiile FIBRA

Premiile FIBRA reprezinta un demers necesar acestei piete pentru a seta nivelul profesionalismului si pentru a sustine dezvoltarea industriei de comunicare. Prin intermediul Premiilor FIBRA recunoastem, incurajam si premiem valoarea creativitatii locale si readucem entuziasmul si curajul la masa dezbaterilor creativ



GEOMETRY GLOBAL

Suntem o agentie full service, parte a grupului WPP, care functioneaza pe piata romaneasca din 1992. Prietenii mai vechi ne stiu dupa numele anterioare (Grey, respectiv G2). Din iunie 2013 a luat nastere un nou grup... vezi detalii »

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