In mijlocul noptii, Premiile FIBRA anunta shortlist-ul festivalului

In urma procesului de jurizare a celor 371 de lucrari inscrise / 724 case-uri - in cele 14 categorii ale competitiei festivalului, juriul a selectat shortilist-ul competitiei.

Juriul Premiilor FIBRA este prezidat de Kevin Brady (Executive Creative Director, Droga5 New York) si ii include pe Evgeny Primachenko (Wieden+Kennedy Amsterdam), Karpat Polat (KARPAT), Bruno Luglio (R/GA New York), Robert Nagy (HEAVY), Olivia Walsh (apple tree communications), Radinka Danilov (Ruskin & Hunt) si Wendy Richardson (72andSunny Netherlands).

 

SHORTLIST-ul pe CATEGORII SI SECTIUNI

1. VIDEO

>> 1.1. TV/ Cinema:

  • Excuses / Romanian Traffic Police / Romanian Traffic Police / Next Advertising
  • Main Theme / Star Wars & Carrefour / Carrefour / Publicis Romania
  • Stephen The Great / Asociatia Pro Democratia / Asociatia Pro Democratia / Leo Burnett Romania
  • Michael the Brave / Asociatia Pro Democratia / Asociatia Pro Democratia / Leo Burnett Romania
  • Manole The Elephant / Toortitzi / Alka / Publicis Romania
  • Edenia. I know what I eat / Edenia / Macromex / Publicis Romania
  • Long Distance Love / Volkswagen Polo / Volkswagen Romania / GMP Advertising

 

>> 1.2. Online:

  • Not Coming / Biz Days Summit / Biz Magazine / GMP Advertising SRL
  • IT'S BETTER ONLINE / VODAFONE E-SHOP / VODAFONE / Saatchi & Saatchi + The Geeks

 

>> 1.3. Viral:

  •  Provocare la Fericire / LifeCare / LifeCare / Tedy Necula

 

>> 1.4. Branded Content & Entertainment:

  • Of Corso Summer Hit / Corso / Macromex / Digital Star
  • GHITA, THE MOVIES SHEPHERD / VODAFONE / VODAFONE ROMANIA / McCann Worldgroup Romania

 

>> 1.5. Other Screens & Events:

---

 

2. RADIO

  • Drunk GPS / Romanian Traffic Police / Romanian Traffic Police / Next Advertising
  • The Attention Auctions / Volkswagen / Volkswagen Romania / GMP Advertising 

 

3. PRINT

>> 3.1. Press:

  • Selfies with Classics / National Library of Romania / National Library of Romania / Publicis Romania
  • Renault rear view cam / Renault / Renault / Publicis Romania
  • The Philanthropists / Primus / Patru Maini / Rusu+Bortun Brand Growers
  • Stop At The Right Moment / New Passat / Volkswagen Romania / GMP Advertising

 

>> 3.2. Indoor & In-store:

  • Think ahead / Billy Boy / Start SA / Leo Burnett Romania
  • Back Home Screens / OPPO / OPPO / Publicis Romania
  • Digital wallpaper / Vodafone / Vodafone Romania / McCann Worldgroup Romania

 

>> 3.3. Publications and Brand Collateral:

  • byron-Eternal Return Artwork / byron / byron / Iulia Pop
  • Alternative Manual / Dacia / Dacia / Publicis Romania
  • Story Fresheners / Dacia / Dacia / Publicis Romania

 

>> 3.4. Packaging:

  • Doamne Fereste / Doamne Fereste / Argo Strategy / Argo
  • THE KILN / Vatra / Jidvei / WOPA
  • Company ReDesign / Minus22 / Minus22 / Studio kort
  • Mirabilis Machina_packaging / Mirabilis Machina / Vincon Romania / Propaganda Creative Marketing
  • Best part of pizza / Pizza Hut / KFC Romania / McCann Worldgroup Romania
  • Say it with a boodink / coseli / boodink / DDB Romania

 

>> 3.5. Brand identity:

  • Doamne Fereste / Doamne Fereste / Argo Strategy / Argo
  • Brand Identity / AP / Alina Petrisan / Studio kort

 

 

4. CRAFT

>> 4.1. Best Art Direction:

  • Selfies with Classics / National Library of Romania / National Library of Romania / Publicis Romania
  • Internet of the People / Pegas / Pegas / Publicis Romania
  • The Philanthropists / Primus / Patru Maini / Rusu+Bortun Brand Growers
  • Back Home / Back Home / CohnandJansen JWT / Cohnandjansen JWT
  • Bittersweet pies / PAUL / PAUL Romania / McCann Worldgroup Romania

 

>> 4.2. Best Illustration:

  • Selfies with Classics / National Library of Romania / National Library of Romania / Publicis Romania
  • Think ahead / Billy Boy / Start SA / Leo Burnett Romania
  • Where's Mr. Applehead? / Strongbow / Heineken / Ogilvy & Mather
  • Back Home / Back Home / CohnandJansen JWT / Cohnandjansen JWT

 

>> 4.3. Best Copywriting:

  • Stephen The Great / Asociatia Pro Democratia / Asociatia Pro Democratia / Leo Burnett Romania
  • Veterans of Depression / TVR / TVR / GMP Advertising SRL
  • Internet of the People / Pegas / Pegas / Publicis Romania

 

>> 4.4. Film Craft:

  • Main Theme / Star Wars & Carrefour / Carrefour / Publicis Romania
  • Manole The Elephant / Toortitzi / Alka / Publicis Romania
  • Official Partner of the Everyday / Beko / Beko / McCann Worldgroup Romania

 

>> 4.5. Sound Design:

  •  Main Theme / Star Wars & Carrefour / Carrefour / Publicis Romania

 

>> 4.6. Best Use of Technology

  • Shop like a Jedi / Star Wars and Carrefour / Carrefour Romania / Publicis Romania
  • Street View Test / Automobil Club Roman / Automobil Club Roman / Publicis Romania
  • Pegas Urban Color / Pegas / Pegas / Publicis Romania
  • Dew the grind / Mountain Dew / PepsiCo / Kaleidoscope Proximity

 

 

5. DIGITAL

>> 5.1. Web:

  • Street View Test / Automobil Club Roman / Automobil Club Roman / Publicis Romania
  • Internet of the People / Pegas / Pegas / Publicis Romania
  • Bernie Speed Test / Bucharest 2021 – The European Capital of Culture / Arcub for Bucharest 2021 / Publicis Romania

 

>> 5.2. Branded Games:

 ---

 

>> 5.3. Branded Apps:

  • Pegas Urban Color / Pegas / Pegas / Publicis Romania
  • Let's Launch it Together / Telekom / Telekom Romania / GMP Advertising
  • Read a Tree / Elefant.ro / Elefant.ro / Geometry Global
  • Radar for good / Coca-Cola / Coca-Cola Romania / McCann Worldgroup Romania
  • CIF Curata Romania / CIF / CIF Romania / McCann Worldgroup Romania

 

>> 5.4. Branded Tech:

  • Shop like a Jedi / Star Wars and Carrefour / Carrefour Romania / Publicis Romania

 

>> 5.5. Social Media:

  • #seatbeltb00bing / Seatbelt PSA / Automobil Club Roman / Publicis Romania
  • The Reconquered Stadium / Romanian Football Federation / Romanian Football Federation / GMP Advertising
  • Sunday Grannies / Vodafone / Vodafone Romania / McCann Worldgroup Romania
  • Little money, big fun / KFC / KFC Romania / McCann Worldgroup Romania
  • GHITA, THE MOVIES SHEPHERD / VODAFONE / VODAFONE ROMANIA / McCann Worldgroup Romania

 

>> 5.6. Online Banners:

  • Banner duet / Coca-Cola / Coca-Cola Romania / McCann Worldgroup Romania

 

6. INTEGRATED

  • Come and Vote / Asociatia Pro Democratia / Asociatia Pro Democratia / Leo Burnett Romania
  • Smartists / Bonux / Procter&Gamble / Leo Burnett Romania
  • Misspellings On Sale / Westwood / DOMO / GMP Advertising
  • Sunday Grannies / Vodafone / Vodafone Romania / McCann Worldgroup Romania
  • Romanians, come home / ROM / Kandia Dulce / McCann Worldgroup Romania

 

 

7. MEDIA

>> 7.1. Creative Use of Media:

  • Dove - Real Beauty is You / Dove / Unilever / Kubis Interactive
  • THE CAMOUFLAGED 12TH PLAYER / Bergenbier / Molson Coors / Leo Burnett Romania
  • My Heartbeats / Orange / Orange Romania / MullenLowe Profero
  • Street View Test / Automobil Club Roman / Automobil Club Roman / Publicis Romania
  • Story Fresheners / Dacia / Dacia / Publicis Romania
  • The RGB News / Antena 1 / Antena 1 / Geometry Global
  • The Print Ad That Backed Up Its Own Magazine / Secure Back-up and Recovery / Romtelecom Business / GMP Advertising
  • Voting Clubs / Sapte seri / Sapte seri / McCann Worldgroup Romania
  • Best part of pizza / Pizza Hut / KFC Romania / McCann Worldgroup Romania
  • Window of hope / Dorna / Dorna Romania / McCann Worldgroup Romania

 

>> 7.2. Creative Media Mix:

  • Back Home Screens / OPPO / OPPO / Publicis Romania
  • Sunday Grannies / Vodafone / Vodafone Romania / McCann Worldgroup Romania

 

 

8. OUTDOOR

>> 8.1. Billboard and Outdoor Poster:

  • Selfies with Classics / National Library of Romania / National Library of Romania / Publicis Romania
  • We're Cutting Off The Gas / Carbocit / Biofarm / Next Advertising
  • Renault rear view cam / Renault / Renault / Publicis Romania

 

>> 8.2. Special Projects:

  • THE CAMOUFLAGED 12TH PLAYER / Bergenbier / Molson Coors / Leo Burnett Romania
  • Take Leutu for a walk / ING Card Complet / ING Bank / MullenLowe Profero
  • CIF Curata Romania / CIF / CIF Romania / McCann Worldgroup Romania
  • Bittersweet pies / PAUL / PAUL Romania / McCann Worldgroup Romania

 

 

9. NON-PROFIT

  • Come and Vote / Asociatia Pro Democratia / Asociatia Pro Democratia / Leo Burnett Romania
  • Excuses / Romanian Traffic Police / Romanian Traffic Police / Next Advertising
  • #delamineaiunnu / Active Watch / Active Watch / FCB Bucharest
  • A voice for songbirds #saveoursongbirds / SOR (Romanian Ornithological Society) / SOR (Romanian Ornithological Society) / Jazz Communication
  • ANDCO - Analysis Network Diagrams from Communism / &CO / The University of Bucharest / youngminds

 

 

10. PR

>> 10.1. Corporate Communications:

  • Bernie Speed Test / Bucharest 2021 – The European Capital of Culture / Arcub for Bucharest 2021 / Publicis Romania
  • #delamineaiunnu / Active Watch / Active Watch / FCB Bucharest
  • The Reconquered Stadium / Romanian Football Federation / Romanian Football Federation / GMP Advertising

 

>> 10.2. Media Relations:

  • Come and Vote / Asociatia Pro Democratia / Asociatia Pro Democratia / Leo Burnett Romania
  • Misspellings On Sale / Westwood / DOMO / GMP Advertising
  • Bernie Speed Test / Bucharest 2021 – The European Capital of Culture / Arcub for Bucharest 2021 / Publicis Romania
  • The RGB News / Antena 1 / Antena 1 / Geometry Global
  • Romanians, come home / ROM / Kandia Dulce / McCann Worldgroup Romania
  • Little money, big fun / KFC / KFC Romania / McCann Worldgroup Romania

 

>> 10.3. Sponsorship, Partnership & Endorsements:

  • Grolsch - The Comeback Project / Grolsch / Ursus Breweries / Kubis Interactive
  • Smartists / Bonux / Procter&Gamble / Leo Burnett Romania
  • #seatbeltb00bing / Seatbelt PSA / Automobil Club Roman / Publicis Romania
  • I am a peasant / Biz Magazine / Biz / DDB Romania

 

>> 10.4. Experiential/ Stunts:

  • The Good Dogcatcher / Four Paws/ Vier Pfoten / Four Paws Romania / GMP Advertising
  • Red Carpet / BCR / BCR / Cohnandjansen JWT
  • VISIT BOGATA / PRIMARIA BOGATA / PRIMARIA BOGATA / Kinecto Isobar
  • Pay with blood / UNTOLD / UNTOLD / McCann Worldgroup Romania
  • CIF Curata Romania / CIF / CIF Romania / McCann Worldgroup Romania

 

11. PROMO & ACTIVATION

>> 11.1. Brand Activation:

  •  #seatbeltb00bing / Seatbelt PSA / Automobil Club Roman / Publicis Romania
  • TADAAAM SHOW / Telekom Prepaid / Telekom / Leo Burnett Romania
  • Purity Test / Aqua Carpatica / Valvis Holding / Cohnandjansen JWT
  • The Reconquered Stadium / Romanian Football Federation / Romanian Football Federation / GMP Advertising
  • The Interactive Music Box / George Enescu Music Festival / Baneasa Shopping City / FCB Bucharest
  • Write for beer / Staropramen / Molsoncoors Romania / FCB Bucharest
  • Sunday Grannies / Vodafone / Vodafone Romania / McCann Worldgroup Romania
  • Romanians, come home / ROM / Kandia Dulce / McCann Worldgroup Romania
  • Little money, big fun / KFC / KFC Romania / McCann Worldgroup Romania

 

>> 11.2. Shopper Experience:

  • Shop like a Jedi / Star Wars and Carrefour / Carrefour Romania / Publicis Romania
  • Write for beer / Staropramen / Molsoncoors Romania / FCB Bucharest

 

>> 11.3. Brand Promotions:

  •  Pay with blood / UNTOLD / UNTOLD / McCann Worldgroup Romania

 

12. PRODUCT DESIGN

  • Asphalt Freaks - Reflective Stikers / Asphalt Freaks / Asphalt Freaks / GOA Network
  • Digital wallpaper / Vodafone / Vodafone Romania / McCann Worldgroup Romania
  • Snooze for coffee / Doncafe / Strauss Romania / McCann Worldgroup Romania
  • Bittersweet pies / PAUL / PAUL Romania / McCann Worldgroup Romania

 

 

13. DIRECT MARKETING

>> 13.1. Use of Traditional Media for Direct Marketing:

  • THE CAMOUFLAGED 12TH PLAYER / Bergenbier / Molson Coors / Leo Burnett Romania

 

>> 13.2. Use of New Media for Direct Marketing:

  • Purity Test / Aqua Carpatica / Valvis Holding / Cohnandjansen JWT
  • Voting Clubs / Sapte seri / Sapte seri / McCann Worldgroup Romania
  • CIF Curata Romania / CIF / CIF Romania / McCann Worldgroup Romania

 

14. EVENTS

>> 14.1. Live Shows & Festivals:

  •  Let's Launch it Together / Telekom / Telekom Romania / GMP Advertising

 

>> 14.2. Learning and Exhibition:

  • Casa di Peroni / Peroni Nastro Azzurro / Ursus Breweries / SPIDER 

 

>> 14.3. Corporate Entertainment:

 ---

 Decernarea Premiilor FIBRA va avea loc pe 6 mai, de la ora 19.00, la Hotel Caro (Bulevardul Barbu Vacarescu, nr. 146A).

 

 

Despre Premiile FIBRA

Premiile FIBRA reprezinta un demers necesar acestei piete pentru a seta nivelul profesionalismului si pentru a sustine dezvoltarea industriei de comunicare. Prin intermediul Premiilor FIBRA recunoastem, incurajam si premiem valoarea creativitatii locale si readucem entuziasmul si curajul la masa dezbaterilor creativ



GMP Advertising

GMP Advertising este cea mai premiată agenție independentă din România pentru eficiență și creativitate în festivaluri de comunicare. Este singura agenție românească deținătoare a două trofee de... vezi detalii »

Festivaluri

Sectiune



Related