Lista campaniilor nominalizate si castigatoare la Romanian EFFIE Awards 2014

Castigatorii celei de-a 11-a editii a Romanian EFFIE Awards au fost premiati in cadrul Galei Effie Romania 2014, care a avut loc pe 16 iunie, la Ateneul Roman.

PACKAGED FOOD
NOMINEES

Campaign: Easy as MBS

Client: Albalact

Brand: Raraul MBS

Entrant Agency: Graffiti BBDO

Second Agency: Mercury 360

Media Agency: Next

Campaign: More liver, liver, liver

Client: Hame Romania

Brand: Antrefrig

Entrant Agencies: Graffiti BBDO & Kaleidoscope Proximity

Media Agency: Media Planning Group Romania

Campaign: Delikat 365 fairytale chicken dishes

Client: Unilever

Brand: Delikat

Entrant Agency: Friends Advertising

Second Agencies: Senior Hyperactive, Lowe Varsovia

Third Agency: Syscom Digital

Media Agency: Mindshare Media

Campaign: MEDA. All that is tastier in meat

Client: MEDA Prod '98

Brand: Meda

Entrant Agency: Propaganda

Media Agency: Optimedia

Campaign: Cooking Show

Client: Nestle Romania

Brand: Maggi Secretul Gustului

Entrant Agency: Publicis Bucharest

Media Agency: Zenith Media

Campaign: Unisol the Autumn Olympics

Client: Bunge Romania

Brand: Unisol

Entrant Agency: Cohn & Jansen JWT

Media Agency: Zenith Media

BRONZE

Campaign: Delikat 365 fairytale chicken dishes

Client: Unilever

Brand: Delikat

Entrant Agency: Friends Advertising

Second Agency: Senior Hyperactive, Lowe Varsovia

Third Agency: Syscom Digital

Media Agency: Mindshare Media

SILVER

Campaign: Easy as MBS

Client: Albalact

Brand: Raraul MBS

Entrant Agency: Graffiti BBDO

Second Agency: Mercury 360

Media Agency: Next

Campaign: More liver, liver, liver

Client: Hame Romania

Brand: Antrefrig

Entrant Agency: Graffiti BBDO & Kaleidoscope Proximity

Media Agency: Media Planning Group Romania

GOLD

NO WINNER

SNACKS, CONFECTIONARY AND DESERTS

NOMINEES

Campaign: Bucharest Not Budapest

Client: Kandia Dulce

Brand: Rom Chocolate Bar

Entrant Agency: McCann Erickson

Third Agency: MRM WorldWide

Media Agency: Universal McCann

Campaign: Lay's Vault of Crunchiness

Client: PepsiCo Romania

Brand: Lay's

Entrant Agency: Jazz

Second Agency: Graffiti BBDO

Media Agency: MediaCom

Campaign: Lay's - The Duel

Client: PepsiCo Romania

Brand: Lay's

Entrant Agency: Graffiti BBDO

Second Agency: Jazz

Third Agency: Caan Media

Media Agency: OMD

BRONZE

Campaign: Lay's Vault of Crunchiness

Client: PepsiCo Romania

Brand: Lay's

Entrant Agency: Jazz

Second Agency: Graffiti BBDO

Media Agency: MediaCom

SILVER

Campaign: Lay's - The Duel

Client: PepsiCo Romania

Brand: Lay's

Entrant Agency: Graffiti BBDO

Second Agency: Jazz

Third Agency: Caan Media

Media Agency: OMD

GOLD

Campaign: Bucharest Not Budapest

Client: Kandia Dulce

Brand: Rom Chocolate Bar

Entrant Agency: McCann Erickson

Third Agency: MRM WorldWide

Media Agency: Universal McCann

PERSONAL CARE PRODUCTS & SERVICES

NOMINEE

Campaign: Oral-B Power Campaign

Client: Procter & Gamble Romania

Brand: Oral-B

Entrant Agency: Leo Burnett & Target

Second Agency: ileo Marketing Interactiv

BRONZE

NO WINNER

SILVER

Campaign: Oral-B Power Campaign

Client: Procter & Gamble Romania

Brand: Oral-B

Entrant Agency: Leo Burnett & Target

Second Agency: ileo Marketing Interactiv

GOLD

NO WINNER

HOUSEHOLD SUPPLIES & SERVICES

NOMINEES

Campaign: Dero 1st December

Client: Unilever

Brand: Dero

Entrant Agency: Mindshare Media

Second Agency: Engines

Third Agency: Image PR

Campaign: The Romanian Traditional Dish

Client: Procter & Gamble Romania

Brand: Fairy

Entrant Agency: Starcom MediaVest Group

Second Agency: Leo Burnett&Target, The Geeks, Graffiti PR

Third Agency: New View

Media Agency: Mediacom

BRONZE

Campaign: Dero 1st December

Client: Unilever

Brand: Dero

Entrant Agency: Mindshare Media

Second Agency: Engines

Third Agency: Image PR

SILVER

NO WINNER

GOLD

NO WINNER

ALCOHOLIC BEVERAGES - BEERS

NOMINEES

Campaign: Ursus Cooler Launch

Client: Ursus Breweries

Brand: Ursus Cooler

Entrant Agency: Graffiti BBDO

Second Agency: Kubis Interactive

Third Agency: Gavrila & Asociatii

Media Agency: Media Investment

Campaign: Bergenbier Repositioning

Client: Bergenbier S.A.

Brand: Bergenbier

Entrant Agency: Leo Burnett & Target

Second Agency: ileo Marketing Interactiv

Media Agency: Initiative Media

Campaign: Bergenbier Fresh

Client: Bergenbier S.A.

Brand: Bergenbier

Entrant Agency: Leo Burnett & Target

Second Agency: ileo Marketing Interactiv

Media Agency: Initiative Media

Campaign: Entering Top 3 beer brands in Romania

Client: Ursus Breweries

Brand: Ciucas

Entrant Agency: GMP Advertising

BRONZE

Campaign: Entering Top 3 beer brands in Romania

Client: Ursus Breweries

Brand: Ciucas

Entrant Agency: GMP Advertising

SILVER

Campaign: Bergenbier Repositioning

Client: Bergenbier S.A.

Brand: Bergenbier

Entrant Agency: Leo Burnett & Target

Second Agency: ileo Marketing Interactiv

Media Agency: Initiative Media

GOLD

Campaign: Ursus Cooler Launch

Client: Ursus Breweries

Brand: Ursus Cooler

Entrant Agency: Graffiti BBDO

Second Agency: Kubis Interactive

Third Agency: Gavrila & Asociatii

Media Agency: Media Investment

DURABLES

NOMINEES

Campaign: Dacia Stories

Client: Dacia Romania

Brand: Dacia

Entrant Agency: Graffiti BBDO

Second Agency: Publicis Conseil Paris

Media Agency: OMD

Campaign: 24H

Client: Opel Southeast Europe LLC - Romania Office

Brand: Opel

Entrant Agency: Geometry Global Romania

Campaign: Mini Wreck

Client: Opel Southeast Europe LLC - Romania Office

Brand: Opel

Entrant Agency: Geometry Global Romania

Campaign: Tassimo Women's Day

Client: Mondelez International

Brand: Tassimo

Entrant Agency: Cohn & Jansen JWT

Media Agency: Starcom MediaVest Group

Campaign: Childhood Bike

Client: Bicicletele Pegas

Brand: Pegas

Entrant Agency: Publicis Bucharest

Media Agency: Starcom MediaVest Group

Campaign: Manifesto for creativity

Client: Samsung Electronics Romania

Brand: Samsung

Entrant Agency: Starcom MediaVest Group, Digital Star

BRONZE

Campaign: Tassimo Women's Day

Client: Mondelez International

Brand: Tassimo

Entrant Agency: Cohn & Jansen JWT

Media Agency: Starcom MediaVest Group

Campaign: Manifesto for creativity

Client: Samsung Electronics Romania

Brand: Samsung

Entrant Agency: Starcom MediaVest Group, Digital Star

SILVER

Campaign: Mini Wreck

Client: Opel Southeast Europe LLC - Romania Office

Brand: Opel

Entrant Agency: Geometry Global Romania

GOLD

Campaign: Childhood Bike

Client: Bicicletele Pegas

Brand: Pegas

Entrant Agency: Publicis Bucharest

Media Agency: Starcom MediaVest Group

RETAIL

NOMINEES

Campaign: Play with your inspiration

Client: Mega Image

Brand: Mega Image

Entrant Agency: McCann Erickson

Media Agency: United Media

Campaign: Million Ways to Enjoy

Client: eMAG

Brand: eMAG

Entrant Agency: Geometry Global Romania

Media Agency: OMD

Campaign: KFC - Win a garlic sauce in New York

Client: KFC Romania

Brand: KFC Romania

Entrant Agency: McCann Erickson

Media Agency: Universal McCann

Campaign: Everything you can plug in

Client: Carrefour Romania

Brand: Carrefour Hypermarket

Entrant Agency: Publicis Bucharest

Media Agency: Zenith Media

BRONZE

Campaign: Million Ways to Enjoy

Client: eMAG

Brand: eMAG

Entrant Agency: Geometry Global Romania

Media Agency: OMD

SILVER

NO WINNER

GOLD

Campaign: Play with your inspiration

Client: Mega Image

Brand: Mega Image

Entrant Agency: McCann Erickson

Media Agency: United Media

FINANCIAL SERVICES

NOMINEES

Campaign: Stan Patitu

Client: Gothaer Asigurari Reasigurari

Brand: Gothaer

Entrant Agency: Lowe & Partners

Second Agency: Golin Harris

Media Agency: BPN

Campaign: Puncte Oriunde

Client: Bancpost

Brand: Bancpost

Entrant Agency: Lowe & Partners

Media Agency: Media Investment

Campaing: When it matters to you

Client: Provident Financial Romania

Brand: Provident

Entrant Agency: Jazz

Media Agency: Initiative Media

Campaign: The Mother in Law

Client: BCR

Brand: BCR

Entrant Agency: Next Advertising

Media Agency: MEC Media Agency

Campaign: BRD Team Spirit Campaign

Client: BRD

Brand: BRD Groupe Societe Generale

Entrant Agency: Leo Burnett & Target

Second Agency: ileo Marketing Interactiv

Campaign: The real value of Joy

Client: Volksbank Romania

Brand: Volksbank

Entrant Agency: BBDO Group

Media Agency: Media Direction

BRONZE

Campaing: When it matters to you

Client: Provident Financial Romania

Brand: Provident

Entrant Agency: Jazz

Media Agency: Initiative Media

Campaign: Puncte Oriunde

Client: Bancpost

Brand: Bancpost

Entrant Agency: Lowe & Partners

Media Agency: Media Investment

SILVER

Campaign: The Mother in Law

Client: BCR

Brand: BCR

Entrant Agency: Next Advertising

Media Agency: MEC Media Agency

GOLD

Campaign: BRD Team Spirit Campaign

Client: BRD

Brand: BRD Groupe Societe Generale

Entrant Agency: Leo Burnett & Target

Second Agency: ileo Marketing Interactiv

MEDIA & ENTERTAINMENT

NOMINEES

Campaign: Why Don't You Come Over

Client: Mediafax

Brand: Gandul

Entrant Agencies: GMP Advertising & Webstyler

Campaign: Love has changed since once upon a time

Client: ActorieDeFilm

Brand: Love Building

Entrant Agency: Papaya Advertising

BRONZE

NO WINNER

SILVER

Campaign: Love has changed since once upon a time

Client: ActorieDeFilm

Brand: Love Building

Entrant Agency: Papaya Advertising

GOLD

Campaign: Why Don't You Come Over

Client: Mediafax

Brand: Gandul

Entrant Agencies: GMP Advertising & Webstyler

TELECOMMUNICATIONS INTERNET & DATA

NOMINEE

Campaign: Ghita the Social Shepherd

Client: Vodafone Romania

Brand: Vodafone

Entrant Agency: McCann Erickson

Media Agency: UM Romania

BRONZE

NO WINNER

SILVER

NO WINNER

GOLD

Campaign: Ghita the Social Shepherd

Client: Vodafone Romania

Brand: Vodafone

Entrant Agency: McCann Erickson

Media Agency: UM Romania

HEALTCARE PRODUCTS 8 SERVICES

NOMINEES

Campaign: Smart Girls Circle

Client: Merck Sharp & Dohme Romania

Brand: Nuvaring

Entrant Agency: Lowe Medic One

Second Agency: Senior Hyper

Third Agency: Mobile Works

Media Agency: Brand Programming Network

Campaign: The glucometer that fits your lifestyle

Client: Roche Romania

Brand: Accu-Check

Entrant Agency: Leo Burnett & Target

Second Agency: ileo Marketing Interactiv

Third Agency: The Practice

Media Agency: Starcom MediaVest

Campaign: Alive! - the multi-multi-multivitamin

Client: Secom

Brand: Alive!

Entrant Agency: Graffiti BBDO

Media Agency: MEC

BRONZE

Campaign: Alive! - the multi-multi-multivitamin

Client: Secom

Brand: Alive!

Entrant Agency: Graffiti BBDO

Media Agency: MEC

SILVER

Campaign: Smart Girls Circle

Client: Merck Sharp & Dohme Romania

Brand: Nuvaring

Entrant Agency: Lowe Medic One

Second Agency: Senior Hyper

Third Agency: Mobile Works

Media Agency: Brand Programming Network

GOLD

NO WINNER

OTHERS

NOMINEES

Campaign: Big Plans

Client: British American Tobacco Romania

Brand: Pall Mall

Entrant Agency: Geometry Global Romania

Campaign: Varu' te rezolva

Client: tocmai.ro

Brand: tocmai.ro

Entrant Agency: Lowe & Partners

Second Agency: GolinHarris Bucharest

Media Agency: Initiative Media

Campaign: Place an ad on Mercador

Client: Allegro Group Romania

Brand: Mercador.ro

Entrant Agency: The Geeks

Media Agency: OMD

Campaign: MyBRD Mobile App

Client: BRD

Brand: BRD Groupe Societe Generale

Entrant Agency: Leo Burnett & Target

Second Agency: ileo Marketing Interactiv

Third Agency: Breeze Mobile

BRONZE

NO WINNER

SILVER

Campaign: Place an ad on Mercador

Client: Allegro Group Romania

Brand: Mercador.ro

Entrant Agency: The Geeks

Media Agency: OMD

GOLD

Campaign: Varu' te rezolva

Client: tocmai.ro

Brand: tocmai.ro

Entrant Agency: Lowe & Partners

Second Agency: GolinHarris Bucharest

Media Agency: Initiative Media

SUSTAINED SUCCESS

NOMINEES

Campaign: As it used to be

Client: Friesland Campina

Brand: Napolact

Entrant Agency: Propaganda

Media Agency: Universal McCann

Campaign: Return to purity

Client: Valvis Holding

Brand: Aqua Carpatica

Entrant Agency: Cohn & Jansen JWT

Media Agency: Media Investment

BRONZE

NO WINNER

SILVER

Campaign: Return to purity

Client: Valvis Holding

Brand: Aqua Carpatica

Entrant Agency: Cohn & Jansen JWT

Media Agency: Media Investment

GOLD

Campaign: As it used to be

Client: Friesland Campina

Brand: Napolact

Entrant Agency: Propaganda

Media Agency: Universal McCann

SHOPPER MARKETING

NOMINEES

Campaign: Compliments

Client: Procter & Gamble Romania

Brand: P&G Multibrand

Entrant Agency: Geometry Global Romania

Campaign: Roll Out Advantage

Client: Procter & Gamble Romania

Brand: P&G Multibrand

Entrant Agency: Geometry Global Romania

Campaign: Time for movies

Client: Procter & Gamble Romania

Brand: P&G Multibrand

Entrant Agency: Geometry Global Romania

BRONZE

Campaign: Time for movies

Client: Procter & Gamble Romania

Brand: P&G Multibrand

Entrant Agency: Geometry Global Romania

SILVER

Campaign: Roll Out Advantage

Client: Procter & Gamble Romania

Brand: P&G Multibrand

Entrant Agency: Geometry Global Romania

GOLD

NO WINNER

BRAND EXPERIENCE

NOMINEES

Campaign: Coke Tweets

Client: The Coca-Cola Company

Brand: Coca-Cola

Entrant Agency: McCann Erickson

Campaign: Live up the summer - Hit the road only with Pepsi

Client: PepsiCo Romania

Brand: Pepsi

Entrant Agency: GolinHarris

Second Agency: Graffiti BBDO

Campaign: Live Radio Vending Machine

Client: Strauss Romania

Brand: Doncafe

Entrant Agency: McCann Erickson

Second Agency: MRM Worldwide Romania

Media Agency: Universal McCann

Campaign: Go for Gold!

Client: Unilever South East Central Europe

Brand: Magnum Gold

Entrant Agency: Wunderman Romania

Media Agency: Mindshare Media

BRONZE

Campaign: Go for Gold!

Client: Unilever South East Central Europe

Brand: Magnum Gold

Entrant Agency: Wunderman Romania

Media Agency: Mindshare Media

SILVER

NO WINNER

GOLD

NO WINNER

GOODWORKS EFFIE – BRANDS (CSR)

NOMINEES

Campaign: Today you won't be abused

Client: Sensiblu Foundation

Brand: Sensiblu Foundation

Entrant Agency: Geometry Global Romania

Campaign: Care for children

Client: The Coca-Cola Company

Brand: Dorna

Entrant Agency: McCann Erickson

Campaign: Made in Andrei's country!

Client: OMV Petrom

Brand: Petrom

Entrant Agency: Graffiti BBDO

Second Agency: Graffiti PR

Third Agency: Webstyler

Media Agency: Optimedia

Campaign: Why Don't You Come Over

Client: Mediafax

Brand: Gandul

Entrant Agencies: GMP Advertising & Webstyler

BRONZE

Campaign: Care for children

Client: The Coca-Cola Company

Brand: Dorna

Entrant Agency: McCann Erickson

SILVER

Campaign: Made in Andrei's country!

Client: OMV Petrom

Brand: Petrom

Entrant Agency: Graffiti BBDO

Second Agency: Graffiti PR

Third Agency: Webstyler

Media Agency: Optimedia

GOLD

Campaign: Why Don't You Come Over

Client: Mediafax

Brand: Gandul

Entrant Agencies: GMP Advertising & Webstyler

GOODWORKS EFFIE – NON-PROFIT

NOMINEE

Campaign: A chance for life

Client: React

Brand: React

Entrant Agency: Graffiti BBDO

BRONZE

NO WINNER

SILVER

NO WINNER

GOLD

Campaign: A chance for life

Client: React

Brand: React

Entrant Agency: Graffiti BBDO

MEDIA INNOVATION

NOMINEE

Campaign: Coca-Cola Live Tweets

Client: The Coca-Cola Company

Brand: Coca-Cola

Entrant Agency: UM Romania

Second Agency: McCann Bucharest

Third Agency: MRM WorldWide

BRONZE

NO WINNER

SILVER

Campaign: Coca-Cola Live Tweets

Client: The Coca-Cola Company

Brand: Coca-Cola

Entrant Agency: UM Romania

Second Agency: McCann Bucharest

Third Agency: MRM WorldWide

GOLD

NO WINNER

SINGLE MEDIA COMPANY ACTIVATION

NOMINEE

Campaign: Coccolino Suleyman

Client: Unilever

Brand: Coccolino

Entrant Agency: Mindshare Media

Second Agency: Friends Advertising

BRONZE

NO WINNER

SILVER

Campaign: Coccolino Suleyman

Client: Unilever

Brand: Coccolino

Entrant Agency: Mindshare Media

Second Agency: Friends Advertising

GOLD

NO WINNER

GRAND EFFIE

NOMINEES

Campaign: Childhood Bike

Client: Bicicletele Pegas

Brand: Pegas

Entrant Agency: Publicis Bucharest

Media Agency: Starcom MediaVest Group

Campaign: Ghita the Social Shepherd

Client: Vodafone Romania

Brand: Vodafone

Entrant Agency: McCann Erickson

Media Agency: UM Romania

Campaign: Why Don't You Come Over

Client: Mediafax

Brand: Gandul

Entrant Agencies: GMP Advertising & Webstyler

Campaign: Bucharest Not Budapest

Client: Kandia Dulce

Brand: Rom Chocolate Bar

Entrant Agency: McCann Erickson

Third Agency: MRM WorldWide

Media Agency: Universal McCann

WINNER GRAND EFFIE 2014

Campaign: Ghita the Social Shepherd

Client: Vodafone Romania

Brand: Vodafone

Entrant Agency: McCann Erickson

Media Agency: UM Romania



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