Au fost desemnați finaliștii competiției Romanian Effie Awards 2018

Finaliștii ediției a XV-a a premiilor Effie au fost anunțați joi seara, în cadrul galei dedicate care s-a desfășurat în Fire Club. Evenimentul a fost prezentat de Maria Predoiu, Președintele IAA România, și Mihai Trandafir, Președintele Comitetului de organizare Effie 2018, Managing Director Universal McCann România.

18 agenții și companii au obținut nominalizări ȋn 26 de categorii de concurs:
Cohn & Jansen JWT, Fabryo Corporation, GMP Advertising, Graffiti BBDO, Graffiti PR, Grey România, Headvertising, Jazz Communication, Kubis Interactive, Leo Burnett Group/Publicis One România, McCann Worldgroup România, Mullen Lowe Profero România, Mullen Lowe România, Nurun/Publicis One România, Publicis România/Publicis One România, Three, United Media Services, WEBSTYLER.

Brandurile finaliste sunt:
Aptamil, Aqua Carpatica, Ariel, Auchan, Avon, Banca Transilvania, Cris-Tim, Coca-Cola, Corso, Digenzym, Enel, Grolsch, ING Bank, Kaufland, KFC, Lenor, Lidl, MagicHome, Mirinda, National Football Team, Noroc, Orange, Pampers, Patria Bank, Provident, Rompetrol, Savana, Sprite, Storia.ro, Taco Bell, Tazovsky, Telekom, Timișoreana, Unicredit Bank, Unisol, Visa, Zizin.

Juriul din prima rundă de evaluare a fost format din 60 de specialiști ȋn marketing, comunicare sau research. Ȋn runda a doua de jurizare, alți 60 de seniori ai industriei vor analiza lucrările finaliste și vor desemna câștigătorii Effie Awards 2018.

Gala finaliștilor 2018 a găzduit și o nouă ediție a Effie Talk, în cadrul căreia câștigătorii Grand Effie de anul trecut: J&B – reprezentat de Raluca Sava, Brand Manager J&B în 2017 și The Hub – reprezentat de Dinu Pănescu, Creative Director & Partner au vorbit despre succesul campaniei „Blending Spirits”. Aceasta a câștigat anul trecut Gold Effie în categoria Alcoholic Beverages – Others, Silver Effie la Engaged Communities și Grand Effie 2017.

Câștigătorii Effie Awards 2018 vor fi aplaudați pe 14 iunie, ȋn cadrul Galei de Premiere ce va avea loc la Palatul Bragadiru. 

Finalistii Effie Awards 2018

Packaged Food

Campaign: The Complete Motherhood Assistant
Brand: Aptamil
Client: Nutricia Early life Nutrition
Submitted by: WEBSTYLER

Campaign: The Clean Label
Brand: Cris-Tim
Client: Cris-Tim
Submitted by: GMP Advertising

Campaign: Natural, Without Compromises
Brand: Unisol
Client: Bunge România
Submitted by: Cohn & Jansen JWT

Snacks, confectionery and deserts

Campaign: The Ark of Corso
Brand: Corso
Client: Macromex
Submitted by: Graffiti BBDO

Personal Care Products & Services

Campaign: Lullaby
Brand: Pampers
Client: P&G România
Submitted by: Leo Burnett Group/ Publicis One România

Alcoholic beverages – Beers

Campaign: The Brewer’s Secret
Brand: Timișoreana
Client: Ursus Breweries
Submitted by: GMP Advertising

Campaign: The Beer That Cheers to Dads
Brand: Noroc
Client: Bergenbier S.A.
Submitted by: Leo Burnett Group / Publicis One România

Alcoholic beverages - Others

Campaign: The Vodka Lesson
Brand: Tazovsky
Client: PPD România
Submitted by: Cohn & Jansen JWT

Non-alcoholic beverages

Campaign: Battle of the Flavors
Brand: Mirinda
Client: Pepsi Co
Submitted by: Graffiti BBDO

Campaign: The Taste of Purity
Brand: Aqua Carpatica
Client: Valvis Holding
Submitted by: Cohn & Jansen JWT

Campaign: Aqua Carpatica Kids
Brand: Aqua Carpatica
Client: Valvis Holding
Submitted by: Cohn & Jansen JWT

Campaign: Festival Bracelet
Brand: Coca-Cola
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup România

Durables

Campaign: The Non-traditional Family
Brand: Savana
Client: Fabryo Corporation
Submitted by: Fabryo Corporation

Retail

Campaign: Animaterra
Brand: Kaufland
Client: Kaufland România
Submitted by: Leo Burnett Group / Publicis One România

Campaign: The New You
Brand: Kaufland
Client: Kaufland România
Submitted by: Leo Burnett Group / Publicis One România

Restaurants

Campaign: CEVA / Something from KFC
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup România

Financial Services

Campaign: Talking Salaries
Brand: ING Bank
Client: ING Bank România
Submitted by: Headvertising

Campaign: Hats
Brand: ING Bank
Client: ING Bank România
Submitted by: Headvertising

Campaign: Simple as ING
Brand: ING Bank
Client: ING Bank România
Submitted by: Headvertising

Campaign: The Entrepreneurial Bucharest
Brand: Banca Transilvania
Client: Banca Transilvania
Submitted by: Three & Next Advertising

Campaign: What Can Patria Do for You
Brand: Patria Bank
Client: Patria Bank
Submitted by: GMP Advertising

Campaign: Convince your folks to pay with Visa
Brand: Visa
Client: Visa
Submitted by: Publicis România / Publicis One România

Corporate Reputation

Campaign: Provident Signs for Responsible Lending
Brand: Provident
Client: Provident Financial România
Submitted by: Jazz Communication

Telecommunications

Campaign: The Dragobytes
Brand: Orange
Client: Orange România
Submitted by: Mullen Lowe Profero România

Campaign: Business Liber
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett Group/ Publicis One România

Campaign: #NETLIBERARE
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett Group/ Publicis One România

Medical services & Healthcare products

Campaign: Heavy Meals Are Joy Killers
Brand: DIGENZYM
Client: Labormed Alvogen
Submitted by: Nurun / Publicis One România

David vs Goliath

Campaign: What Can Patria Do for You
Brand: Patria Bank
Client: Patria Bank
Submitted by: GMP Advertising

Campaign: To find a house
Brand: Storia.ro
Client: OLX Online Services
Submitted by: Publicis România / Publicis One România

New Product or Service Introductions

Campaign: To find a house
Brand: Storia.ro
Client: OLX Online Services
Submitted by: Publicis România / Publicis One România

Campaign: The Only Taco Bell On A 1208KM Radius
Brand: Taco Bell
Client: California Fresh Flavours
Submitted by: McCann Worldgroup România

Shopper Marketing

Campaign: Give A New Start To A Newborn
Brand: Pampers, Ariel, Lenor
Client: P&G România
Submitted by: Grey România

Brand Experience

Campaign: Animaterra
Brand: Kaufland
Client: Kaufland România
Submitted by: Leo Burnett Group / Publicis One România

Campaign: Lidl’s Electric Kingdom
Brand: Lidl
Client: LIDL România
Submitted by: Mullen Lowe România

Campaign: Romania’s Next Big Vlogger
Brand: Coca-Cola
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup România

Campaign: Festival Bracelet
Brand: Coca-Cola
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup România

Branded Content

Campaign: Awake Music Experiment
Brand: Grolsch
Client: Ursus Breweries
Submitted by: Kubis Interactive

Campaign: Time from Your Own Time
Brand: Avon
Client: Avon Cosmetics România
Submitted by: Jazz Communication

Campaign: Romania’s Next Big Vlogger
Brand: Coca-Cola
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup România

Campaign: Vloggers’ Swap
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett Group / Publicis One România

Branded Utility

Campaign: The Complete Motherhood Assistant
Brand: Aptamil
Client: Nutricia Early life Nutrition
Submitted by: WEBSTYLER

Positive Change - Brands (CSR)

Campaign: Help Romania Breathe
Brand: Auchan
Client: Auchan Retail România
Submitted by: Graffiti BBDO

Campaign: Nest Address
Brand: Enel
Client: Enel România
Submitted by: Publicis România / Publicis One România

Positive Change – Non-Profit

Campaign: TOGETHER FOR MagicHOME
Brand: MagicHome
Client: MagiCAMP
Submitted by: Jazz Communication

Media Idea

Campaign: Giraf's Endless (Holi)day
Brand: Zizin
Client: Apemin Zizin
Submitted by: Mullen Lowe România

Campaign: Smart Menu - Buy with likes
Brand: KFC
Client: US FOOD NETWORK
Submitted by: McCann Worldgroup România

Campaign: Vlogger's Swap
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett Group / Publicis One România

Campaign: Sprite RFRSH Cans
Brand: Sprite
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup România

Campaign: Festival Bracelet
Brand: Coca-Cola
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup România

Data-Driven/Programmatic

Campaign: Unlocking the Power of Data & Technology
Brand: Rompetrol
Client: Rompetrol
Submitted by: United Media Services

Engaged Communities

Campaign: TOGETHER FOR MagicHOME
Brand: MagicHome
Client: MagiCAMP
Submitted by: Jazz Communication

Campaign: Battle of the Flavors
Brand: Mirinda
Client: Pepsi Co
Submitted by: Graffiti BBDO

Campaign: Lullaby
Brand: Pampers
Client: P&G
Submitted by: Leo Burnett Group / Publicis One România

Campaign: Vloggers’ Swap
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett Group / Publicis One România

Sports Marketing

Campaign: Together We Fight!
Brand: National Football Team
Client: Federaţia Română de Fotbal
Submitted by: WEBSTYLER & GMP Advertising

Seasonal Marketing

Campaign: Mum's Christmas Bucket
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup România

Campaign: Convince your folks to pay with Visa
Brand: Visa
Client: Visa
Submitted by: Publicis România / Publicis One România

Campaign: The Internet is You
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett Group / Publicis One România

Business to Business

Campaign: How to Business2CreativeBusiness
Brand: UniCredit Bank
Client: UniCredit Bank România
Submitted by: Graffiti PR

Campaign: Business Liber
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett Group / Publicis One România

Romanian Effie Awards 2018 este un proiect organizat de IAA România şi UAPR, prezentat de Telekom Romania, Coca-Cola, Ursus şi Kaufland şi susţinut de Rompetrol. Parteneri strategici: Deloitte şi Nielsen.

EFFIE Awards este un festival internaţional sub licenţă EFFIE Worldwide, Inc. EFFIE Awards a fost lansat în 1968, in SUA. Romanian EFFIE Awards este un eveniment de marcă al industriei de marketing şi comunicare, organizat de International Advertising Association România (IAA România), în parteneriat cu Uniunea Agenţiilor de Publicitate din România (UAPR) şi implementat de The Institute.