Marele trofeu EFFIE a fost castigat de Cohn and Jansen JWT pentru campania „Purity Test” – Aqua Carpatica (Valvis Holding). Lista tuturor castigatorilor EFFIE Awards

26 de trofee au fost acordate agentiilor si companiilor romanesti in cadrul Romanian EFFIE Awards 2015

Marele premiu, trofeul Grand EFFIE, a fost castigat de agentia Cohn and Jansen JWT pentru campania „Purity Test” – Aqua Carpatica (Valvis Holding), in cadrul celei de-a 12-a editii Romanian EFFIE Awards. In total, 12 agentii si companii au obtinut 26 de trofee, un Grand EFFIE, patru trofee de aur, noua de argint si 12 de bronz, la festivitatea de premiere, ce a avut loc pe 2 iunie, la Ateneul Roman.

23 Communication Ideas, Cohn and Jansen JWT, DDB Romania, Digital Star, Geometry Global Romania, GMP Advertising, Graffiti BBDO, Leo Burnett Group, McCann Worldgroup Bucharest, Publicis Romania, Orange Romania si The Geeks sunt cȃstigatorii Effie Awards de anul acesta.

Juriul 2015 a fost condus de Neal Davies si a fost format din 60 de persoane, reprezentanti seniori ai industriei de marketing si comunicare din Romania. Au fost evaluate 99 de campanii inscrise in competitie din perspectiva rezultatelor de vanzari si a obiectivelor de comunicare atinse si depasite.

„Inscrierile arata ca Romania are o industrie de advertising dinamica si am fost impresionat nu numai de lucrarile evaluate, ci si de oamenii care le-au creat, desi am ramas cu impresia ca oamenii de marketing de aici sunt cei mai duri criticii ai lor si juratii cei mai aspri din cati am intalnit”, declara Neal Davies, Presedintele si CEO-ul EFFIE Worldwide.

Agentia Cohn and Jansen JWT, castigatorul Grand EFFIE, a mai obtinut inca 3 premii: Gold ȋn categoria Non-alcoholic beverages si Bronze la Brand Experience pentru Aqua Carpatica – „Purity Test” si Silver tot in categoria Non-alcoholic beverages, pentru Jacobs 3in1, pentru campania „Full-passion job”.

McCann Worldgroup Bucharest a plecat acasa cu 5 trofee: Gold ȋn categoria Sustained Success pentru Vodafone Romania si Silver in aceeasi categorie pentru Neumarkt - „The Strong and Bitterish Taste”, Silver pentru ROM – „Revenge is sweet” (Snacks, confectionery and deserts) si Bronze pentru lucrarile „Cif Cleans Romania” (Household supplies & services) si UniCredit Consumer Finance – „Personal Achievements Loan” (Financial Services).

GMP Advertising si lansarea Telekom – „Experiente ȋmpreuna” au fost recompensate cu doua trofee: Silver ȋn categoriile „Telecommunications Voice offers” si „Brand Experience”. Agentia a mai fost premiata cu inca doua trofee pentru campaniile Ciucas: Silver pentru Sustained Success – „Entering top 3 beers in Romania” si Bronze in categoria Alcoholic beverages – Beers pentru campania Ciucas - „Taking over economy beer leadership”.

Trofee de aur s-au mai acordat in alte doua categorii: la „Telecommunication Internet & Data” pentru Orange Romania - „Dance with Millidge and Doig” si la „Financial Services” pentru „Visa – ANYTHING”, inscrisa de agentia Publicis Romania.

 

Effie 2015 Winners & Nominees

 

PACKAGED FOOD

NOMINEE

Campaign: Napolact Sana, from the goodness of Ardeal

Client: Friesland Campina

Brand: Napolact

Entrant Agency: Propaganda

Second Agency: SeniorHyper

Media Agency: UM Romania

NO WINNER

 

SNACKS, CONFECTIONERY AND DESERTS

NOMINEES

Campaign: OF CORSO

Client: MACROMEX

Brand: CORSO

Entrant Agency: 23 Communication Ideas

Second Agency: Digital Star

Media Agency: Starcom Mediavest Group

Campaign: Revenge is sweet

Client: Kandia Dulce

Brand: ROM

Entrant Agency: McCann Worldgroup Bucharest

Media Agency: UM Romania

BRONZE

Campaign: OF CORSO

Client: MACROMEX

Brand: CORSO

Entrant Agency: 23 Communication Ideas

Second Agency: Digital Star

Media Agency: Starcom Mediavest Group

SILVER

Campaign: Revenge is sweet

Client: Kandia Dulce

Brand: ROM

Entrant Agency: McCann Worldgroup Bucharest

Media Agency: UM Romania

 

PERSONAL CARE PRODUCTS & SERVICES

NOMINEE

Campaign: Oral-B Campaign

Client: Procter & Gamble Romania

Brand: Oral-B Electric Toothbrush

Entrant Agency: Leo Burnett Group

 

NO WINNER

 

HOUSEHOLD SUPPLIES & SERVICES

NOMINEE

Campaign: Cif Cleans Romania

Client: Unilever South Central Europe (USCE)

Brand: Cif

Entrant Agency: McCann Worldgroup Bucharest

Media Agency: Mindshare

BRONZE

Campaign: Cif Cleans Romania

Client: Unilever South Central Europe (USCE)

Brand: Cif

Entrant Agency: McCann Worldgroup Bucharest

Media Agency: Mindshare

 

ALCOHOLIC BEVERAGES – BEERS

NOMINEES

Campaign: A Reward from the Brewer

Client: URSUS Breweries

Brand: Timisoreana

Entrant Agency: GMP Advertising

 

 

Campaign: Taking over economy beer leadership

Client: URSUS Breweries

Brand: Ciucas

Entrant Agency: GMP Advertising

 

Campaign: Noroc. Gustul mestesugit, nu nimerit!

Client: Bergenbier S.A.

Brand: Noroc

Entrant Agency: Leo Burnett Group

Media Agency: Initiative Media

 

BRONZE

Campaign: Taking over economy beer leadership

Client: URSUS Breweries

Brand: Ciucas

Entrant Agency: GMP Advertising

 

SILVER / No Winner

GOLD / No Winner

 

NON-ALCOHOLIC BEVERAGES

NOMINEES

Campaign: Full-passion job

Client: Mondelez Romania

Brand: Jacobs 3ȋn1

Entrant Agency: CohnandJansen JWT / Atelieru.ro

Media Agency: Carat Media

 

Campaign: Purity Test

Client: Valvis Holding

Brand: Aqua Carpatica

Entrant Agency: CohnandJansen JWT

Media Agency: Media Investment

 

Campaign: Be on plus

Client: PepsiCO

Brand: PEPSI

Entrant Agency: Graffiti BBDO

Media Agency: OMD

 

 

BRONZE

Campaign: Be on plus

Client: PepsiCO

Brand: PEPSI

Entrant Agency: Graffiti BBDO

Media Agency: OMD

 

SILVER

Campaign: Full-passion job

Client: Mondelez Romania

Brand: Jacobs 3ȋn1

Entrant Agency: CohnandJansen JWT / Atelieru.ro

Media Agency: Carat Media

 

GOLD

Campaign: Purity Test

Client: Valvis Holding

Brand: Aqua Carpatica

Entrant Agency: CohnandJansen JWT

Media Agency: Media Investment

 

 

DURABLES

NOMINEES

Campaign: Urban Color

Client: Pegas

Brand: Pegas

Entrant Agency: Publicis Romania

 

Campaign: Success Made in Romania

Client: Dacia Automobile

Brand: Dacia

Entrant Agency: Graffiti BBDO

Media Agency: OMD

 

BRONZE

Campaign: Urban Color

Client: Pegas

Brand: Pegas

Entrant Agency: Publicis Romania

 

SILVER

Campaign: Success Made in Romania

Client: Dacia Automobile

Brand: Dacia

Entrant Agency: Graffiti BBDO

Media Agency: OMD

 

RETAIL

NOMINEES

Campaign: The BILLA Social Catalogue

Client: BILLA Romania

Brand: BILLA

Entrant Agency: Digital Star

 

Campaign: Carrefour - CopyStore

Client: Carrefour Romania

Brand: Carrefour Romania

Entrant Agency: Publicis Romania

 

Campaign: From house to home

Client: PRAKTIKER Romania

Brand: Praktiker

Entrant Agency: DDB Romania

Second Agency: Tribal Worldwide Romania

 

BRONZE

Campaign: The BILLA Social Catalogue

Client: BILLA Romania

Brand: BILLA

Entrant Agency: Digital Star

 

Campaign: From house to home

Client: PRAKTIKER Romania

Brand: Praktiker

Entrant Agency: DDB Romania

Second Agency: Tribal Worldwide Romania

  

SILVER / No Winner

 GOLD / No Winner

 

 

FINANCIAL SERVICES

NOMINEES

Campaign: BRD Western Union

Client: BRD-Groupe Societe Generale

Brand: BRD-Groupe Societe Generale

Entrant Agency: Leo Burnett Group

Media  Agency: Zenith Media

 

Campaign: BRD Mortgage Loan

Client: BRD-Groupe Societe Generale

Brand: BRD-Groupe Societe Generale

Entrant Agency: Leo Burnett Group

Media Agency: Zenith Media

 

Campaign: VISA - ANYTHING

Client: Visa Europe

Brand: Visa

Entrant Agency:Publicis Romania

 

Campaign: Personal Achievements Loan

Client: UniCredit Tiriac Bank

Brand: UniCredit Consumer Finance

Entrant Agency: McCann Worldgroup Bucharest

Media Agency: Mediacom

 

Campaign: M-Pesa Launch

Client: Vodafone Romania

Brand: Vodafone

Entrant Agency: McCann Worldgroup Bucharest

Media Agency: UM Romania

 

BRONZE

Campaign: BRD Western Union

Client: BRD-Groupe Societe Generale

Brand: BRD-Groupe Societe Generale

Entrant Agency: Leo Burnett Group

Media  Agency: Zenith Media

 

Campaign: Personal Achievements Loan

Client: UniCredit Tiriac Bank

Brand: UniCredit Consumer Finance

Entrant Agency: McCann Worldgroup Bucharest

Media Agency: Mediacom

 

SILVER / No Winner

 

GOLD

Campaign: VISA - ANYTHING

Client: Visa Europe

Brand: Visa

Entrant Agency:Publicis Romania

 

 

MEDIA & ENTERTAINMENT

NOMINEE

Campaign: Family or the family?

Client: HBO Romania

Brand: HBO

Entrant Agency:Centrade Integrated

Media Agency: Media Investment

 

 

TELECOMMUNICATIONS VOICE OFFERS

NOMINEE 

Campaign: Experiences together

Client: Telekom

Brand: Telekom

Entrant Agency:GMP Advertising

Second Agency: Webstyler

 

BRONZE / No Winner

 

SILVER

Campaign: Experiences together

Client: Telekom

Brand: Telekom

Entrant Agency:GMP Advertising

Second Agency: Webstyler

 

  

TELECOMMUNICATIONS INTERNET & DATA

NOMINEE

Campaign: Dance with Millidge and Doig

Client: Orange Romania

Brand: Orange

Submitted by:Orange Romania

Agencies: Wieden + Kennedy & Publicis Romania

Media Agency: Initiative Media

 

BRONZE / No Winner

 SILVER / No Winner

 

GOLD

Campaign: Dance with Millidge and Doig

Client: Orange Romania

Brand: Orange

Submitted by:Orange Romania

Agencies: Wieden + Kennedy & Publicis Romania

Media Agency: Initiative Media

 

OTHERS

NOMINEES

Campaign: Place an ad on Mercador

Client: Allegro Online Services

Brand: Mercador

Entrant Agency:The Geeks

Second Agency: New Black

Media Agency: Optimum Media Direction Plan & Buy

 

Campaign: Mercador becomes OLX

Client: Allegro Online Services

Brand: OLX

Entrant Agency:The Geeks

Media Agency: Optimum Media Direction Plan & Buy

 

BRONZE

Campaign: Mercador becomes OLX

Client: Allegro Online Services

Brand: OLX

Entrant Agency:The Geeks

Media Agency: Optimum Media Direction Plan & Buy

 

SILVER

Campaign: Place an ad on Mercador

Client: Allegro Online Services

Brand: Mercador

Entrant Agency:The Geeks

Second Agency: New Black

Media Agency: Optimum Media Direction Plan & Buy

 

 

SUSTAINED SUCCESS

NOMINEES

Campaign: Entering top 3 beers in Romania

Client: URSUS Breweries

Brand: Ciucas

Entrant Agency:GMP Advertising

 

Campaign: Vodafone Network

Client: Vodafone Romania

Brand: Vodafone

Entrant Agency:McCann Worldgroup Bucharest

 

Campaign: The Strong and Bitterish Taste

Client: Heineken Romania

Brand: Neumarkt

Entrant Agency:McCann Worldgroup Bucharest

Media Agency: Starcom Mediavest Group

 

BRONZE / No Winner

 

SILVER

Campaign: Entering top 3 beers in Romania

Client: URSUS Breweries

Brand: Ciucas

Entrant Agency:GMP Advertising

 

Campaign: The Strong and Bitterish Taste

Client: Heineken Romania

Brand: Neumarkt

Entrant Agency:McCann Worldgroup Bucharest

Media Agency: Starcom Mediavest Group

 

 

GOLD

Campaign: Vodafone Network

Client: Vodafone Romania

Brand: Vodafone

Entrant Agency:McCann Worldgroup Bucharest

 

 

SHOPPER MARKETING

NOMINEES

Campaign: P&G The Cleaning Experts from Carrefour

Client: Procter & Gamble Romania

Brand: P&G Multibrand

Entrant Agency:Geometry Global Romania

Second Agency: New View

 

Campaign: P&G Smart Fun at Cora

Client: Procter & Gamble Romania

Brand: Pampers

Entrant Agency:Geometry Global Romania

Second Agency: New View

 

NO WINNER

 

BRAND EXPERIENCE

NOMINEES

Campaign: Dew the grind

Client: Pepsico

Brand: Mountain Dew

Entrant Agency:Kaleidoscope Proximity

Media Agency: Mediacom

 

Campaign: Turn On Magenta

Client: Telekom

Brand: Telekom

Entrant Agency:GMP Advertising

Second Agency: Webstyler

 

Campaign: Purity Test

Client: Valvis Holding

Brand: Aqua Carpatica

Entrant Agency:CohnandJansen JWT

Media Agency: Media Investment

 

Campaign: Come back, Romanian!

Client: Kandia Dulce

Brand: ROM

Entrant Agency:McCann Worldgroup Bucharest

Media Agency: UM Romania

 

BRONZE

Campaign: Purity Test

Client: Valvis Holding

Brand: Aqua Carpatica

Entrant Agency:CohnandJansen JWT

Media Agency: Media Investment

 

SILVER

Campaign: Turn On Magenta

Client: Telekom

Brand: Telekom

Entrant Agency:GMP Advertising

Second Agency: Webstyler

 

GOLD / No Winner

 

 

GOOD WORKS EFFIE – BRANDS (CSR)

NOMINEES

Campaign: The RGB News

Client: Observator / Antena 1, Antena 3 / Intact Media Group

Brand: Observator

Entrant Agency: Geometry Global Romania

 

Campaign: Tara, Tara vrem campioane!

Client: OMV Petrom

Brand: OMV Petrom

Entrant Agency: Leo Burnett Group

Media Agency: Optimedia

Credits: Media Pro Group

 

BRONZE

Campaign: The RGB News

Client: Observator / Antena 1, Antena 3 / Intact Media Group

Brand: Observator

Entrant Agency: Geometry Global Romania

 

SILVER

Campaign: Tara, Tara vrem campioane!

Client: OMV Petrom

Brand: OMV Petrom

Entrant Agency: Leo Burnett Group

Media Agency: Optimedia

Credits: Media Pro Group

 

 

MEDIA INNOVATION

NOMINEE

Campaign: Dorna - Windows of hope

Client: The Coca-Cola Company

Brand: Dorna

Entrant Agency: McCann Worldgroup Bucharest

Second Agency: McCann PR

Third Agency: MRM Romania

Media Agency: UM Romania

 

NO WINNER

 

 

SINGLE MEDIA COMPANY ACTIVATION

NOMINEES

Campaign: The RGB News

Client: Observator / Antena 1, Antena 3 / Intact Media Group

Brand: Observator

Entrant Agency: Geometry Global Romania

 

Campaign: The BILLA Social Catalogue

Client: BILLA Romania

Brand: BILLA

Entrant Agency: Digital Star

 

NO WINNER

 

GRAND EFFIE

NOMINEES

Campaign: Dance with Millidge and Doig

Client: Orange Romania

Brand: Orange

Submitted by:Orange Romania

Agencies: Wieden + Kennedy & Publicis Romania

Media Agency: Initiative Media

 

Campaign: Purity Test

Client: Valvis Holding

Brand: Aqua Carpatica

Entrant Agency: CohnandJansen JWT

Media Agency: Media Investment

 

Campaign: VISA - ANYTHING

Client: Visa Europe

Brand: Visa

Entrant Agency:Publicis Romania

 

 

GRAND EFFIE WINNER – EFFIE 2015

 

Campaign: Purity Test

Client: Valvis Holding

Brand: Aqua Carpatica

Entrant Agency: CohnandJansen JWT

Media Agency: Media Investment

 

Campania AQUA Carpatica - Testul puritatii

Mecanismul campaniei

[Mecanismul] AQUA Carpatica - Testul puritatii

 

TVC 

AQUA Carpatica - Testul puritatii (Podul de piatra)

AQUA Carpatica - Testul Puritatii (Ratustele mele)

AQUA Carpatica - Testul Puritatii (Melc, melc codobelc)

 

POSM

 

Online / Test website

Online / Test Facebook

 

EFFIE Awards este un festival international sub licenta EFFIE Worldwide, Inc. EFFIE Awards a fost lansat in 1968, in SUA. Romanian EFFIE Awards este un eveniment de marca al industriei de marketing si comunicare, organizat de International Advertising Association Romania (IAA Romania), in parteneriat cu Uniunea Agentiilor de Publicitate din Romania (UAPR) si implementat de The Institute.