49 de lucrari finaliste in competitia Effie Awards 2016

49 de lucrari din cele 88 inscrise in competitia de anul acesta Effie Awards au trecut de prima runda de jurizare Effie Romania. Campaniile au fost premiate pe 9 septembrie, pe scena Salii Auditorium, la Muzeul National de Arta al Romaniei, ȋn cadrul unui eveniment prezentat de Catalin Stefanescu.

Agentiile care au obtinut nominalizari ȋn cele 18 categorii de concurs sunt: CAP, Cohn and Jansen JWT, FCB Bucharest, GMP Advertising, Graffiti BBDO, Heist Industries, Jazz, Kubis Interactive, Leo Burnett Romania, Ogilvy&Mather Romania, Propaganda, McCann World Group Romania, Orange Romania, Publicis Romania, Rusu+Bortun Brand Growers, Tempo Advertising, UM Romania, si Webstyler.

Brandurile finaliste sunt: ACR, Amigo, Antrefrig, BCR, Bergenbier, Burn, Caroli, Carrefour, Cif, Ciucas, Coca-Cola, Dacia Logan Prestige, Doncafe, eMAG, Erste BCR, Federatia Romana de Fotbal Napolact, Fortifikat, Grolsch, ING Bank, KFC, MasterCard, National Institute for Blood & Untold Neumarkt, OMV, Orange, Patru Maini, Pizza Hut, Prigat, Strongbow, Telekom, Ursus Premium si Vodafone.

Juriul din prima runda a fost format din 50 de specialisti ȋn marketing si comunicare, research si profesionisti din mediul academic. In runda a doua de jurizare alti 40 de seniori ai industriei vor analiza lucrarile finaliste si vor desemna castigatorii Effie Awards 2016. Festivalul s-a schimbat de anul acesta, cu o noua formula de jurizare, cu un nou sistem de notare, discutii ȋntre jurati despre cazuri si categorii si reguli stricte ȋn alegerea castigatorilor, prin alinierea la standardele Effie New York. La finalul competitiei, toate agentiile nominalizate si castigatoare vor primi puncte ȋn Effie Global Index, unul dintre cele mai prestigioase tool-uri de indexare a agentiilor, retelelor si companiilor la nivel mondial, format pe baza rezultatelor obtinute din fiecare festival local Effie.

Gala Finalistilor EFFIE 2016  - prima de acest fel – s-a axat pe prezentarea primelor insight-uri rezultate din prima runda de jurizare. Pe langa finalistii EFFIE 2016, evenimentul a gazduit si un nou Effie Talk, sustinut de Karel Vinck, Chief Digital Brands of Publicis One Belgium & Managing Director of Duval Guillaume.

Castigatorii Effie Awards 2016 vor fi aplaudati pe 22 septembrie, ȋn cadrul  unei Gale de Premiere ce va avea loc de asemenea la MNAR, Sala Auditorium. 

 

Effie Awards 2016 – The Finalists

 

Packaged Food

Campaign: Celebrating everyday remarkable moments
Brand: Agricola
Client: Agricola
Submitted by: Wopa Communication

 

Campaign: Napolact Bio, the taste of pure nature
Brand: Napolact
Client: Friesland Campina
Submitted by: Propaganda

 

Campaign: Carolino Napkin
Brand: Caroli
Client: Caroli
Submitted by: UM Romania

 

Campaign: The Piglet Voice
Brand: Antrefrig
Client: Hame Romania
Submitted by: Graffiti BBDO

 

FINALISTS:

Campaign: Napolact Bio, the taste of pure nature
Brand: Napolact
Client: Friesland Campina
Submitted by: Propaganda

 

Campaign: Carolino Napkin
Brand: Caroli
Client: Caroli
Submitted by: UM Romania

 

Campaign: The Piglet Voice 
Brand: Antrefrig
Client: Hame Romania 
Submitted by: Graffiti BBDO

 

Snacks, confectionery and deserts

Campaign: Chio 1 out of 3
Brand: Chio
Client: Intersnack Romania
Submitted by: Brands & Bears

 

NO FINALIST

 

Personal Care Products & Services

Campaign: Mission Cleansing
Brand: Nivea
Client: Beiersdorf Romania
Submitted by: FCB Bucharest

 

Campaign: Declaration of beauty
Brand: Avon
Client: Avon Cosmetics Romania
Submitted by: Jazz

 

NO FINALISTS

 

Household supplies & services

Campaign: Domestos Schools Campaign
Brand: Domestos
Client: Unilever
Submitted by: Mindshare Media

 

Campaign: CIF Cleans Romania – part II
Brand: Cif
Client: Unilever
Submitted by: McCann World Group Romania

 

FINALIST:

Campaign: CIF Cleans Romania – part II
Brand: Cif
Client: Unilever
Submitted by: McCann World Group Romania



Alcoholic beverages – Beers

 Campaign: For Proper Men
Brand: Neumarkt
Client: Heineken Romania
Submitted by: McCann Worldgroup Romania

 

Campaign: The Pirates 
Brand: Ursus Premium
Client: Ursus Breweries
Submitted by: Graffiti BBDO

 

Campaign: Bergenbier Football
Brand: Bergenbier
Client: Bergenbier
Submitted by: Leo Burnett Romania

 

Campaign: The Aliens
Brand: Ursus Premium
Client: Ursus Breweries
Submitted by: Graffiti BBDO

 

FINALISTS:

Campaign: For Proper Men
Brand: Neumarkt
Client: Heineken Romania
Submitted by: McCann Worldgroup Romania

 

Campaign: The Pirates
Brand: Ursus Premium
Client: Ursus Breweries
Submitted by: Graffiti BBDO

 

Campaign: Bergenbier Football
Brand: Bergenbier
Client: Bergenbier
Submitted by: Leo Burnett Romania

 

Non-alcoholic beverages

Campaign: Sharpen your senses
Brand: Bucovina carbo
Client: Rio Bucovina
Submitted by: Wopa Communication

 

Campaign: Real energy, not just words
Brand: Amigo
Client: Strauss Romania
Submitted by: McCann Worldgroup Romania

 

Campaign: Everyday Athletes
Brand: Prigat
Client: Prigat Romania
Submitted by: Leo Burnett Romania

 

FINALISTS:

Campaign: Real energy, not just words
Brand: Amigo
Client: Strauss Romania
Submitted by: McCann Worldgroup Romania

 

Campaign: Everyday Athletes
Brand: Prigat
Client: Prigat Romania
Submitted by: Leo Burnett Romania

 

Durables

Campaign: The pleasure of ironing
Brand: Phillips
Client: Phillips
Submitted by: Ogilvy & Mather

 

Campaign: Funny Reviews Campaign
Brand: Lenovo Yoga
Client: Lenovo
Submitted by: Digital Star

 

Campaign: Romanians want more
Brand: Dacia Logan Prestige
Client: Dacia Automobile
Submitted by: Graffiti BBDO

 

FINALIST:

Campaign: Romanians want more
Brand: Dacia Logan Prestige
Client: Dacia Automobile
Submitted by: Graffiti BBDO

 

Retail

Campaign: Enough with all black Friday struggling
Brand: Media Galaxy
Client: Altex Romania
Submitted by: DDB Romania

 

Campaign: Duetos 
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup Romania

 

Campaign: American bites
Brand: Kfc
Client: US Food Network
Submitted by: McCann Worldgroup Romania

 

Campaign: No Keyboard
Brand: Pizza Hut
Client: American Restaurants
Submitted by: McCann Worldgroup Romania

 

Campaign: Bun, din Romania! - The taste we all know 
Brand: Bun, din Romania!
Client: BILLA Romania
Submitted by: Anca Rancea & Alexandru Aron

 

Campaign: I am Mega 
Brand: Mega Image
Client: Mega Image
Submitted by: McCann Worldgroup Romania

 

Campaign: Shop anytime, anywhere
Brand: eMAG
Client: eMAG
Submitted by: Publicis Romania

 

Campaign: The City Changes with Us
Brand: MegaMall
Client: New Europe Property Investment
Submitted by: Rusu+Bortun Brand Growers

 

Campaign: Travel like a star 
Brand: OMV
Client: OMV Petrom
Submitted by: Publicis Romania

 

Campaign: Shop like a Jedi
Brand: Carrefour
Client: Carrefour Romania
Submitted by: Publicis Romania

 

FINALISTS:

Campaign: Duetos
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup Romania

 

Campaign: American bites
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup Romania

 

Campaign: No Keyboard
Brand: Pizza Hut
Client: American Restaurants
Submitted by: McCann Worldgroup Romania

 

Campaign: Shop anytime, anywhere
Brand: eMAG
Client: eMAG
Submitted by: Publicis Romania

 

Campaign: Travel like a star
Brand: OMV
Client: OMV Petrom
Submitted by: Publicis Romania

 

Campaign: Shop like a Jedi
Brand: Carrefour
Client: Carrefour Romania
Submitted by: Publicis Romania

 

Financial services

Campaign: Pay Your Taxes with Visa
Brand: Visa
Client: Visa Europe
Submitted by: Geometry Global Romania

 

Campaign: ING Hotel
Brand: ING Bank
Client: ING Bank Romania
Submitted by: CAP 

 

Campaign: ING Yes, you can
Brand: ING Bank
Client: ING Bank Romania
Submitted by: CAP

 

Campaign: Normality
Brand: MasterCard
Client: MasterCard
Submitted by: McCann Worldgroup Romania

 

Campaign: Reduced Repayments
Brand: Erste BCR
Client: BCR
Submitted by: Cohn and Jansen JWT

 

Campaign: Rich Life
Brand: BCR
Client: BCR
Submitted by: Cohn and Jansen JWT

 

FINALISTS:

Campaign: ING Hotel
Brand: ING Bank
Client: ING Bank Romania
Submitted by: CAP

 

Campaign: ING Yes, you can
Brand: ING Bank
Client: ING Bank Romania
Submitted by: CAP

 

Campaign: Normality
Brand: MasterCard
Client: MasterCard
Submitted by: McCann Worldgroup Romania

 

Campaign: Reduced Repayments
Brand: Erste BCR
Client: BCR
Submitted by: Cohn and Jansen JWT

 

Campaign: Rich Life
Brand: BCR
Client: BCR
Submitted by: Cohn and Jansen JWT

 

Media & Entertainment

Campaign: FRF - The Reconquered Stadium
Brand: Federatia Romana de Fotbal (Romanian Football Federation)
Client: Federatia Romana de Fotbal
Submitted by: GMP Advertising & Webstyler

 

NO FINALIST

 

Corporate Reputation, Image & Identity

Campaign: Mega Chic
Brand: Mega Image
Client: Mega Image
Submitted by: Ogilvy & Mather

 

Campaign: Theory vs. Reality
Brand: Bancpost
Client: Bancpost
Submitted by: DDB Romania

 

NO FINALIST

 

Telecommunications Voice offers

Campaign: Affordable entertainment
Brand: Focus Sat 
Client: Focus Sat
Submitted by: Graffiti BBDO

 

Campaign: Hai Simona! – Go Simona! 
Brand: Vodafone
Client: Vodafone Romania
Submitted by: McCann Worldgroup Romania

 

Campaign: Vodafone HBO Go
Brand: Vodafone
Client: Vodafone Romania
Submitted by: McCann Worldgroup Romania

 

Campaign: Christmas designed by kids
Brand: Telekom
Client: Telekom Romania
Submitted by: GMP Advertising

 

Campaign: Complete business solutions
Brand: Telekom
Client: Telekom Romania
Submitted by: GMP Advertising

 

Campaign: Tadaaam GigaWeekend
Brand: Telekom
Client: Telekom Romania
Submitted by: Leo Burnett & Target

 

FINALISTS:

Campaign: Hai Simona! – Go Simona!
Brand: Vodafone
Client: Vodafone Romania
Submitted by: McCann Worldgroup Romania

 

Campaign: Vodafone HBO Go 
Brand: Vodafone
Client: Vodafone Romania
Submitted by: McCann Worldgroup Romania

 

Campaign: Christmas designed by kids
Brand: Telekom
Client: Telekom Romania
Submitted by: GMP Advertising

 

Campaign: Tadaaam GigaWeekend
Brand: Telekom
Client: Telekom Romania
Submitted by: Leo Burnett & Target

 

Healthcare products & services

Campaign: Low summer number of surgeries turn into record number
Brand: Ponderas
Client: Ponderas Hospital
Submitted by: Geometry Global Romania

 

NO FINALIST

 

Others

Campaign: Learn to be somebody for life
Brand: Romanian-American University
Client: Romanian-American University
Submitted by: WOPA Communication

 

Campaign: Mac Viruses Are Real
Brand: Bitdefender for Mac
Client: Bitdefender
Submitted by: Digital Star

 

Campaign: Google Streetview test
Brand: ACR
Client: ACR
Submitted by: Publicis Romania

 

Campaign: Great for your community 
Brand: Patru Maini
Client: Patru Maini
Submitted by: Rusu+Bortun Brand Growers

 

FINALISTS:

Campaign: Google Streetview test
Brand: ACR
Client: ACR
Submitted by: Publicis Romania

 

Campaign: Great for your community
Brand: Patru Maini
Client: Patru Maini
Submitted by: Rusu+Bortun Brand Growers

 

David vs. Goliath

Campaign: The City Changes with Us
Brand: MegaMall
Client: New Europe Property Investment
Submitted by: Rusu+Bortun Brand Growers

 

NO FINALIST

 

Renaissance 

Campaign: Real energy, not just words
Brand: Amigo
Client: Strauss Romania
Submitted by: McCann Worldgroup Romania

 

FINALIST:

Campaign: Real energy, not just words
Brand: Amigo
Client: Strauss Romania
Submitted by: McCann Worldgroup Romania

 

New Product or Service introductions

Campaign: Day by day Joy
Brand: Coresi Shopping Resort
Client: Coresi Shopping Resort
Submitted by: Ogilvy & Mather

 

Campaign: What’s your liver’s real age?
Brand: Fortifikat
Client: Terapia – a Sun Pharma company 
Submitted by: Tempo Advertising

 

Campaign: The City Changes with Us
Brand: MegaMall
Client: New Europe Property Investment
Submitted by: Rusu+Bortun Brand Growers

 

FINALIST:

Campaign: What’s your liver’s real age?
Brand: Fortifikat
Client: Terapia – a Sun Pharma company
Submitted by: Tempo Advertising

 

Sustained Success

Campaign: How to champion the classified ads category
Brand: OLX
Client: OLX
Submitted by: Saatchi & Saatchi + The Geeks

 

Campaign: Billions of moments
Brand: Doncafe
Client: Strauss Romania
Submitted by: McCann Worldgroup Romania

 

Campaign: Millidge and Doig
Brand: Orange
Client: Orange Romania
Submitted by: Orange Romania

 

FINALISTS:

Campaign: Billions of moments
Brand: Doncafe 
Client: Strauss Romania
Submitted by: McCann Worldgroup Romania

 

Campaign: Millidge and Doig
Brand: Orange
Client: Orange Romania
Submitted by: Orange Romania

 

Shopper Marketing

Campaign: Serif la relaxare
Brand: Ciucas
Client: Ursus Breweries
Submitted by: GMP Advertising

 

Campaign: Shop like a Jedi
Brand: Carrefour
Client: Carrefour Romania
Submitted by: Publicis Romania

 

FINALISTS:

Campaign: Serif la relaxare
Brand: Ciucas
Client: Ursus Breweries
Submitted by: GMP Advertising

 

Campaign: Shop like a Jedi
Brand: Carrefour
Client: Carrefour Romania
Submitted by: Publicis Romania

 

Brand Experience

Campaign: Shop like a Jedi
Brand: Carrefour
Client: Carrefour Romania
Submitted by: Publicis Romania

 

Campaign: Kissing Bottles
Brand: Coca-Cola
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup Romania

 

Campaign: Where’s Mr. Applehead?
Brand: Strongbow
Client: Heineken Romania
Submitted by: Ogilvy & Mather

 

Campaign: Happy Moves 
Brand: Coca-Cola
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup Romania

 

Campaign: The Music Box
Brand: Baneasa Shopping City
Client: Baneasa Shopping City
Submitted by: FCB Bucharest

 

Campaign: Grolsch Sound Experiment
Brand: Grolsch
Client: Ursus Breweries
Submitted by: Kubis Interactive

 

Campaign: Fakation
Brand: KFC 
Client: US Food Network
Submitted by: McCann Worldgroup Romania

 

Campaign: Neighbors for 20 years
Brand: Mega Image
Client: Mega Image
Submitted by: McCann Worldgroup Romania

 

Campaign: Official Bank of the European Youth Capital
Brand: BCR
Client: Banca Comerciala Romana
Submitted by: Cohn and Jansen JWT

 

Campaign: Tadaaam 
Brand: Telekom
Client: Telekom Romania
Submitted by: Leo Burnett & Target

 

Campaign: Ursus@Untold
Brand: Ursus
Client: Ursus Breweries
Submitted by: Graffiti BBDO

 

FINALISTS:

Campaign: Shop like a Jedi
Brand: Carrefour
Client: Carrefour Romania
Submitted by: Publicis Romania

 

Campaign: Kissing Bottles
Brand: Coca-Cola 
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup Romania

 

Campaign: Where’s Mr. Applehead?
Brand: Strongbow
Client: Heineken Romania
Submitted by: Ogilvy & Mather

 

Campaign: Grolsch Sound Experiment
Brand: Grolsch
Client: Ursus Breweries
Submitted by: Kubis Interactive

 

Campaign: Fakation 
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup Romania

 

Campaign: Tadaaam
Brand: Telekom
Client: Telekom Romania
Submitted by: Leo Burnett & Target

 

Good Works EFFIE – Brands (CSR)

Campaign: #TheKmBank 
Brand: Ponderas
Client: Ponderas Hospital
Submitted by: Geometry Global Romania

 

Campaign: Domestos Schools Campaign
Brand: Domestos
Client: Unilever
Submitted by: Mindshare Media

 

Campaign: The fight that matters
Brand: Dorna
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup Romania

 

Campaign: Great for your community
Brand: Patru Maini
Client: Patru Maini
Submitted by: Rusu+Bortun Brand Growers

 

FINALIST:

Campaign: Great for your community
Brand: Patru Maini
Client: Patru Maini
Submitted by: Rusu+Bortun Brand Growers

 

GoodWorks EFFIE – Non – Profit

Campaign: Pay With Blood
Brand: National Institute for Blood & Untold
Client: National Institute for Blood (Centrul de Transfuzie Sanguina)
Submitted by: McCann Worldgroup Romania

 

Campaign: Pin the Pink
Brand: Renasterea Foundation
Client: Renasterea Foundation
Submitted by: McCann Worldgroup Romania

 

Campaign: My Answer is No
Brand: ActiveWatch
Client: ActiveWatch
Submitted by: FCB Bucharest

 

Campaign: Adopta un S / Adopt a Diacritic
Brand: Adopta un S / Adopt a diacritic
Client: Adopta un S / Adopt a diacritic
Submitted by: Kinecto Isobar

 

Campaign: Donate a Fan
Brand: Special Olympics Romania
Client: Special Olympics Romania
Submitted by: Cohn and Jansen JWT

 

Campaign: Stop the massacre, save our songbirds
Brand: Natura 2000 NGO Coalition
Client: Natura 2000 NGO Coalition
Submitted by: Jazz

 

FINALISTS:

Campaign: Pay With Blood 
Brand: National Institute for Blood & Untold
Client: National Institute for Blood (Centrul de Transfuzie Sanguina) 
Submitted by: McCann Worldgroup Romania

 

Campaign: My Answer is No
Brand: ActiveWatch
Client: ActiveWatch
Submitted by: FCB Bucharest

 

Campaign: Stop the massacre, save our songbirds
Brand: Natura 2000 NGO Coalition
Client: Natura 2000 NGO Coalition
Submitted by: Jazz

 

Media Innovation 

Campaign: Pin the Pink
Brand: Renasterea Foundation
Client: Renasterea Foundation
Submitted by: McCann Worldgroup Romania

 

Campaign: Pay With Blood 
Brand: National Institute for Blood & Untold
Client: National Institute for Blood (Centrul de Transfuzie Sanguina)
Submitted by: McCann Worldgroup Romania

 

Campaign: Little Money Big Fun
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup Romania

 

FINALIST:

Campaign: Pay With Blood 
Brand: National Institute for Blood & Untold
Client: National Institute for Blood (Centrul de Transfuzie Sanguina) 
Submitted by: McCann Worldgroup Romania

 

Engaged Communities

Campaign: Raymond and the Romanian Immigrants 
Brand: Vodafone
Client: Vodafone Romania
Submitted by: McCann Worldgroup Romania

 

Campaign: Communities on fire
Brand: Burn
Client: Monster Energy
Submitted by: Heist Industries

 

Campaign: FRF - The Reconquered Stadium
Brand: Federatia Romana de Fotbal (Romanian Football Federation)
Client: Federatia Romana de Fotbal
Submitted by: GMP Advertising & Webstyler

 

Campaign: Great for your community
Brand: Patru Maini
Client: Patru Maini
Submitted by: Rusu+Bortun Brand Growers

 

Campaign: Tadaaam Show 
Brand: Telekom Romania
Client: Telekom Romania
Submitted by: Leo Burnett & Target

 

FINALISTS:

Campaign: Raymond and the Romanian Immigrants
Brand: Vodafone
Client: Vodafone Romania
Submitted by: McCann Worldgroup Romania

 

Campaign: Communities on fire
Brand: Burn
Client: Monster Energy
Submitted by: Heist Industries

 

Campaign: FRF - The Reconquered Stadium
Brand: Federatia Romana de Fotbal (Romanian Football Federation)
Client: Federatia Romana de Fotbal
Submitted by: GMP Advertising & Webstyler

 

Campaign: Great for your community
Brand: Patru Maini
Client: Patru Maini
Submitted by: Rusu+Bortun Brand Growers

 

Campaign: Tadaaam Show
Brand: Telekom Romania
Client: Telekom Romania
Submitted by: Leo Burnett & Target

 

Business to Business

Campaign: Vodafone - Partner for Ready Business
Brand: Vodafone
Client: Vodafone Romania
Submitted by: McCann Worldgroup Romania

NO FINALIST



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