Effie România prezintă finaliștii ediției 2021

Effie România prezintă finaliștii ediției 2021

Din peste 35 de participanți în competiția de anul acesta, 20 de agenții intră în cursa pentru premiile Effie, cu lucrări finaliste în 29 de categorii de concurs:
cap | Cheil Centrade | Cohn & Jansen | DDB Romania | Fractal Communications | Glitch Shop | GMP+Webstyler | Graffiti PR | Jazz Communication | KUBIS | Leo Burnett Bucharest | McCann Worldgroup Romania | Next Advertising Romania | OMD Romania | Publicis Romania | Rogalski Damaschin Public Relations | Saatchi & Saatchi + The Geeks | Sector 7 | Xperience Media Lab | Omniperform.

Câștigătorii dintre cele 84 de lucrări finaliste vor fi anunțați pe 17 iunie 2021, în cadrul Galei de Premiere care se va desfășura online, live pe paginile de Facebook Effie România, IAA Romania şi UAPR, începând cu ora 7.30 p.m

Finalistii Effie 2021

PACKAGED FOOD

Campaign: THE BATTLE OF FAINOSAG – Ion vs Ionuţ
Brand: Ardealul
Client: Orkla Foods
Lead Agency: McCann Worldgroup România
Contributing Agencies: Zenith România | Griffin Advertising

Campaign: Eduard, president of the block
Brand: Edenia
Client: Macromex
Lead Agency: Saatchi & Saatchi + The Geeks
Contributing Agency: STARCOM

Campaign: THE EMOTIONAL ANCHOR
Brand: HOCHLAND
Client: Hochland
Lead Agency: LEO BURNETT
Contributing Agencies: STARCOM | MSL The Practice

SNACKS & DESSERTS

Campaign: Heroes of Imaginary Worlds
Brand: Kinder Chocolate
Client: Ferrero România
Lead Agency: Publicis România
Contributing Agency: STARCOM

PERSONAL CARE PRODUCTS & SERVICES

Campaign: Always Open Talks
Brand: Always
Client: P&G România
Lead Agency: Graffiti PR
Contributing Agencies: GRUP ADVERTISING | MediaCom

Campaign: Let the #StoriesInsideUs be heard!
Brand: Libresse România
Client: ESSITY România
Lead Agencies: Xperience Media Lab & OMNIPERFORM Agency
Contributing Agencies: Zenith România | ACTIV AD

Campaign: The Real Experiment
Brand: P&G
Client: Procter and Gamble
Lead Agency: LEO BURNETT
Contributing Agencies: Graffiti PR | MediaCom

HOUSEHOLD SUPPLIES & SERVICES

Campaign: Strong & Soft 2
Brand: Pufina
Client: Pehart Grup
Lead Agency: Jazz Communication
Contributing Agencies: UM România | Promis Advertising

BEVERAGES – ALCOHOL

Campaign: Live Beyond What Ifs
Brand: Beck’s
Client: Bergenbier SA
Lead Agency: Fractal Communications

Campaign: THE MOST BEER-SODA
Brand: URSUS
Client: Ursus Breweries
Lead Agency: LEO BURNETT
Contributing Agencies: Kubis | Media Investment

BEVERAGES – NON-ALCOHOL

Campaign: Everything Will Be Alright
Brand: Aqua Carpatica
Client: Valvis Holding
Lead Agency: Cohn & Jansen Creative Network
Contributing Agency: Screen Native

Campaign: Pepsi Retro Studio
Brand: Pepsi
Client: PepsiCo Romania
Lead Agencies: DDB România & Kubis
Contributing Agency: OMD România

DURABLES

Campaign: Thank Yourself Later
Brand: OSKAR
Client: PPG România
Lead Agency: Next Advertising

RETAIL

Campaign: House Rules
Brand: Carrefour
Client: Carrefour
Lead Agency: Publicis România

Campaign: Opening Romanian Wine
Brand: Carrefour
Client: Carrefour
Lead Agencies: Publicis România & Graffiti PR

Campaign: The Little Box of Greens
Brand: Carrefour
Client: Carrefour
Lead Agency: Publicis România
Contributing Agency: Graffiti PR

RESTAURANTS

Campaign: The Wings and Strips Anti-manifesto
Brand: KFC
Client: US FOOD NETWORK SA
Lead Agency: McCann Worldgroup România
Contributing Agency: UM România

E-COMMERCE

Campaign: We’re just asking questions!
Brand: Catmobile.ro
Client: Catmobile.ro
Lead Agency: Sector 7 HUB
Contributing Agency: Dare Digital

Campaign: BLACK FRIDAY 2020, THE COMMON-SENSE EDITION
Brand: FASHION DAYS
Client: Fashion Days
Lead Agency: LEO BURNETT
Contributing Agencies: Publicis Events | MSL The Practice | Conversion

Campaign: OLX: You’ll find a way
Brand: OLX
Client: OLX Group
Lead Agency: Publicis România
Contributing Agencies: MSL The Practice | Media Investment

ENERGY

Campaign: New Beginnings
Brand: ENGIE România
Client: ENGIE România
Lead Agency: Cheil Centrade
Contributing Agencies: Chainsaw Studio | Cyclop Film | United Media Services

Campaign: Rompetrol Go: Engage to Stay
Brand: Rompetrol Go
Client: Rompetrol
Lead Agency: GMP+WEBSTYLER
Contributing Agencies: United Media | Screen Native

FINANCIAL SERVICES

Campaign: We Stay Open
Brand: BCR
Client: BCR
Lead Agency: Cohn & Jansen Creative Network
Contributing Agencies: Wavemaker România

Campaign: First to make a difference
Brand: First Bank
Client: First Bank
Lead Agency: Cheil Centrade
Contributing Agencies: Chainsaw Studio | Multimedia Est | OMD România | DC Communication

Campaign: “This, this and this” from ING
Brand: ING
Client: ING Bank
Lead Agency: Jazz Communication
Contributing Agencies: Zenith România | Multi Media Est

Campaign: Stay@HomeBank
Brand: ING
Client: ING Bank
Lead Agency: Jazz Communication
Contributing Agencies: Zenith România | 2029 production | White Image

Campaign: Live the new priceless NCP
Brand: MASTERCARD
Client: MASTERCARD
Lead Agency: McCann Worldgroup România
Contributing Agencies: Golin | CaratRomânia

Campaign: The Alternative
Brand: NN România
Client: NN România
Lead Agencies: Cheil Centrade & Kubis
Contributing Agencies: Chainsaw Studio | Studioset | Zenith România

MEDIA & ENTERTAINMENT

Campaign: Tuff Money – The Morality Stoplight
Brand: HBO’s Tuff Money (Bani Negri)
Client: HBO România
Lead Agency: Glitch Shop
Contributing Agencies: Mediacom România | Nexio | Exact Business Solutions | Studio Interrobang

Campaign: Keep Santa Safe
Brand: TikTok
Client: TikTok
Lead Agency: Publicis România
Contributing Agencies: Digitas România | TPS Engage | Hahaha production | Global Records

TELECOMMUNICATIONS

Campaign: NETWORK
Brand: ORANGE
Client: Orange România
Lead Agency: Publicis România
Contributing Agency: Initiative Media România

Campaign: Ghita switches to Telekom
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agencies: Media Investment | V+O

Campaign: Smart TV Stick launch
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agencies: Media Investment | V+O

MEDICAL SERVICES & HEALTHCARE PRODUCTS

Campaign: LISTEN TO YOUR BODY
Brand: REGINA MARIA
Client: REGINA MARIA
Lead Agency: CAP
Contributing Agency: MEDIA-TIQUE

DAVID VS. GOLIATH

Campaign: Tazz delivers (almost) anything
Brand: Tazz by eMAG
Client: HCL Online Advertising
Lead Agency: Jazz Communication
Contributing Agency: United Media Services

SPORTS MARKETING

Campaign: Romania plays!
Brand: Timișoreana
Client: ASAHI România
Lead Agency: Publicis România
Contributing Agency: Media Investment

SEASONAL MARKETING

Campaign: We’re just asking questions!
Brand: Catmobile.ro
Client: Catmobile.ro
Lead Agency: Sector 7 HUB
Contributing Agency: Dare Digital

Campaign: Scare your bank!
Brand: First Bank
Client: First Bank
Lead Agency: Cheil Centrade
Contributing Agencies: Chainsaw Studio | Cyclop Film | OMD România | DC Communication

Campaign: Christmas Bucket
Brand: KFC
Client: US FOOD NETWORK SA
Lead Agency: McCann Worldgroup România
Contributing Agency: UM România

Campaign: #SmallReasonsToCelebrate
Brand: Pepsi
Client: PepsiCo
Lead Agencies: Kubis & OMD România

Campaign: A different X-mas Story: Calling Santa
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agencies: Media Investment | V+O

Campaign: Keep Santa Safe
Brand: TikTok
Client: TikTok
Lead Agency: Publicis România
Contributing Agencies: Digitas România | TPS Engage | Hahaha production | Global Records

CORPORATE REPUTATION

Campaign: We Stay Open
Brand: BCR
Client: BCR
Lead Agency: Cohn & Jansen Creative Network
Contributing Agency: Wavemaker România

BUSINESS TO BUSINESS

Campaign: Reopen on OLX
Brand: OLX
Client: OLX Group
Lead Agency: Publicis România
Contributing Agency: MSL The Practice

Campaign: #SmallBusinessesFan
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agencies: Media Investment | V+O

BRAND EXPERIENCE

Campaign: eMAG: A job for Santa
Brand: eMAG România
Client: eMAG România
Lead Agency: McCann Worldgroup România
Contributing Agency: MRM // McCann România

Campaign: Killer Discounts
Brand: KFC
Client: US FOOD NETWORK SA
Lead Agency: McCann Worldgroup România
Contributing Agency: UM România

Campaign: Heroes of Imaginary Worlds
Brand: Kinder Chocolate
Client: Ferrero România
Lead Agency: Publicis România
Contributing Agency: STARCOM

Campaign: OLX: You’ll find a way
Brand: OLX
Client: OLX Group
Lead Agency: Publicis România
Contributing Agencies: MSL The Practice | Media Investment

Campaign: Rompetrol Go: Engage to Stay
Brand: Rompetrol Go
Client: Rompetrol
Lead Agency: GMP+WEBSTYLER
Contributing Agencies: United Media | Screen Native

Campaign: Keep Santa Safe
Brand: TikTok
Client: TikTok
Lead Agency: Publicis România
Contributing Agencies: Digitas România | TPS Engage | Hahaha production | Global Records

Campaign: Epic Birthday
Brand: URSUS
Client: Ursus Breweries
Lead Agencies: LEO BURNETT & Kubis
Contributing Agencies: Media Investment | MSL The Practice

BRANDED CONTENT & ENTERTAINMENT

Campaign: Eduard, president of the block
Brand: Edenia
Client: Macromex
Lead Agency: Saatchi & Saatchi + The Geeks
Contributing Agency: STARCOM

Campaign: The CROPPERS
Brand: KFC
Client: US FOOD NETWORK SA
Lead Agency: McCann Worldgroup România
Contributing Agencies: UM România

Campaign: Heroes of Imaginary Worlds
Brand: Kinder Chocolate
Client: Ferrero România
Lead Agency: Publicis România
Contributing Agency: STARCOM

Campaign: OLX: You’ll find a way
Brand: OLX
Client: OLX Group
Lead Agency: Publicis România
Contributing Agencies: MSL The Practice | Media Investment

Campaign: Pepsi Retro Studio
Brand: Pepsi
Client: PepsiCo România
Lead Agencies: DDB România & Kubis
Contributing Agencies: OMD România

ENGAGED COMMUNITIES

Campaign: Killer Discounts
Brand: KFC
Client: US FOOD NETWORK SA
Lead Agency: McCann Worldgroup România
Contributing Agencies: UM România

Campaign: Sleep tight, little fighter!
Brand: P&G
Client: Procter and Gamble
Lead Agency: LEO BURNETT
Contributing Agencies: Graffiti PR | MediaCom

Campaign: Next Top Galaxy Idol
Brand: Samsung
Client: Samsung Electronics România
Lead Agency: Cheil Centrade

Campaign: Together, we are stronger
Brand: Vodafone
Client: Vodafone România
Lead Agency: McCann Worldgroup România

BRANDED UTILITY

Campaign: BLACK FRIDAY 2020, THE COMMON-SENSE EDITION
Brand: FASHION DAYS
Client: Fashion Days
Lead Agency: LEO BURNETT
Contributing Agencies: Publicis Events | MSL The Practice | Conversion

MARKETING DISRUPTORS

Campaign: BLACK FRIDAY 2020, THE COMMON-SENSE EDITION
Brand: FASHION DAYS
Client: Fashion Days
Lead Agency: LEO BURNETT
Contributing Agencies: Publicis Events | MSL The Practice | Conversion

Campaign: ROM BUZZ Launch
Brand: ROM Autentic
Client: Kandia Dulce
Lead Agency: McCann Worldgroup România
Contributing Agencies: MRM // McCann România | UM România

Campaign: Ghita switches to Telekom
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agencies: Media Investment | V+O

Campaign: THE MOST BEER SODA
Brand: URSUS
Client: Ursus Breweries
Lead Agency: LEO BURNETT
Contributing Agencies: Kubis | Media Investment

TIMELY OPPORTUNITY

Campaign: The Reunion Day
Brand: Bergenbier
Client: Bergenbier SA
Lead Agency: Cohn & Jansen Creative Network
Contributing Agencies: Zenith OptiMedia România | V8 Interactive

Campaign: eMAG: A job for Santa
Brand: eMAG România
Client: eMAG România
Lead Agency: McCann Worldgroup România
Contributing Agency: MRM // McCann România

Campaign: Stay@HomeBank
Brand: ING
Client: ING Bank
Lead Agency: Jazz Communication
Contributing Agencies: Zenith România | 2029 production | White Image

Campaign: Reopen on OLX
Brand: OLX
Client: OLX Group
Lead Agency: Publicis România
Contributing Agency: MSL The Practice

Campaign: Rompetrol Go: Engage to Stay
Brand: Rompetrol Go
Client: Rompetrol
Lead Agency: GMP+WEBSTYLER
Contributing Agencies: United Media | Screen Native

Campaign: #SmallBusinessesFan
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agencies: Media Investment | V+O

Campaign: The Online Park
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agencies: Media Investment | V+O

Campaign: Epic Birthday
Brand: URSUS
Client: Ursus Breweries
Lead Agencies: LEO BURNETT & Kubis
Contributing Agencies: Media Investment | MSL The Practice

SUSTAINED SUCCESS

Campaign: Strong & Soft
Brand: Pufina
Client: Pehart Grup
Lead Agency: Jazz Communication
Contributing Agencies: UM România | Promis Advertising | Connect Media | Headway

POSITIVE CHANGE: SOCIAL GOOD – BRANDS

Campaign: BLACK FRIDAY 2020, THE COMMON-SENSE EDITION
Brand: FASHION DAYS
Client: Fashion Days
Lead Agency: LEO BURNETT
Contributing Agencies: Publicis Events | MSL The Practice | Conversion

Campaign: Your rhythm puts back the rhythm in children’s hearts
Brand: ING
Client: ING Bank
Lead Agency: Jazz Communication
Contributing Agencies: Zenith România

Campaign: Sleep tight, little fighter!
Brand: P&G
Client: Procter and Gamble
Lead Agency: LEO BURNETT
Contributing Agencies: Graffiti PR | MediaCom

Campaign: #SmallBusinessesFan
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agencies: Media Investment | V+O

Campaign: The Online Park
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agencies: Media Investment | V+O

Campaign: Together while separated
Brand: Timișoreana
Client: ASAHI România
Lead Agency: Publicis România
Contributing Agencies: MSL The Practice | Media Investment | Hahaha production | Multimedia Est

Campaign: Leave No Kid Behind
Brand: Vodafone
Client: Vodafone România
Lead Agency: McCann Worldgroup România

POSITIVE CHANGE: SOCIAL GOOD – NON-PROFIT

Campaign: Your birthday rewrites the story
Brand: Galantom
Client: Asociatia Envision
Lead Agency: Jazz Communication
Contributing Agencies: Conan PR | Saga Film | Mavericks | United Media Services

Campaign: The NO-Forests Marathon
Brand: WWF
Client: WWF Romania
Lead Agencies: Kubis & Rogalski Damaschin

Aboneaza-te la newsletterul IQads cu cele mai importante articole despre comunicare, marketing si alte domenii creative:
Info


DDB Romania

DDB Romania este agentia de creatie membra The Group. The Group este lider al industriei de comunicare din Romania si include agentii specializate in servicii de creatie, media, digital, branding, relatii publice,... vezi detalii »

Saga Film

Una dintre cele mai importante companii romanesti de productie de reclame TV si film, cu o istorie de doua decenii: din 2000 pana in prezent, am produs peste 2000 de reclame si 15 filme de lung metraj sau scurt... vezi detalii »

Wavemaker Romania

Exceptional growth requires uncomfortable change.We do our best work for brands who relish being provoked to go further and faster, together.   That’s why we’ve built Provocative Planning, a... vezi detalii »

MediaCom

At MediaCom, we believe in People First, Better Results.We help people, brands and businesses unlock their growth potential. Growing brands is harder than ever. Economies are unstable. Retailers, shareholders and... vezi detalii »

Initiative Romania

Initiative este una dintre cele mai mari retele independente de media din lume, asigurand servicii specializate de strategie, planificare si cumparare de media. Initiative este membra a Interpublic Group of... vezi detalii »

Dare Digital

Dare Digital este agentia de strategie online si performance marketing cu un model de business care are in centru un ecosistem de parteneri care, in functie de nevoilor clientului, ofera atat servicii de digital 360,... vezi detalii »

OLX Group

At OLX we improve people’s lives by bringing them together for win-win exchanges. Sellers win. Buyers win. Communities win. OLX wins. And most of all, you win. Being part of something special. In an open... vezi detalii »

Cheil Centrade

Centrade | Cheil este una dintre cele mai mari companii de comunicare din Romania si HUB regional Sud Estul Europei (10 piete). Ca agentie integrata, Centrade | Cheil are capabilitati de coordonare la nivel de... vezi detalii »

Kubis

KUBIS is a creative agency led by curiosity. Vigilant and open-minded, we feed our minds with science and our hearts with fiction. We like to go bold, we want to go big, and we like to go first. Our ideas are... vezi detalii »

Golin Romania

Golin este singura agentie de PR din Romania care a castigat, pentru patru ani la rand, titlul de Agentia #1 in topul Biz PR Awards, iar in 2018 premiul pentru Creativitate in PR si doua premii pentru... vezi detalii »

ACTIV AD

Suntem o agentie de creatie care si-a transformat abilitatile marcom si creativitatea in servicii adaptabile tuturor companiilor, fie ele mici sau mari: Campanii de Advertising Integrate; Activari de Brand;... vezi detalii »

Leo Burnett

Leo Burnett Romania este unul dintre cele mai prestigioase nume din industria de marketing si comunicare din Romania. In mod constant o agentie de top, Leo Burnett a reusit de-a lungul timpului sa creeze lideri... vezi detalii »

Studioset

Studioset este o casa de productie si post-productie, cu sediul in Bucuresti. Compania a fost infiintata in 2007 si este formata dintr-o echipa tanara de profesionisti media care au castigat numeroase premii de-a... vezi detalii »

Zenith

Zenith este The ROI Agency. Printr-o combinatie unica de date, tehnologie si specialisti in domeniu, facem fata chiar si celor mai complexe provocari si contribuim activ la cresterea business-urilor clientilor... vezi detalii »

Festivaluri

Sectiune



Branded


Related