Dictionar

A

A&P A/S Ratio abandon al produs...Above-the-Line Ad...Absolute Cost Adv...Absolute Costs Absolute Product ...Accelerated Test ...Accelerator Princ...Acceptable Price ...Access Barriers Accessibility Accessory Equipment Accordian insert Account Objectives Account Penetrati...Accountants' Mark...Accumulation Acetate achizitie impulsiva Acid-Test Ratio acoperire acrosaj publicitar Action Program Actionability Actual Product Ad Hoc Marketing ...Adaptation Approa...Adaptive Control ...Adaptivising Added Value Adjacencies Administered Prices Administered Vert...administrare a ch...Adnorm Adoption of Innov...Adoption Process Adoption Rate Det...ADSL Adstock Advance premium Adversarial Shopper Advertising Agency Advertising Allow...Advertising Budget Advertising Copy Advertising Effec...Advertising Elast...Advertising Goal Advertising Media Advertising Message Advertising Objec...Advertising Plan Advertising Plann...Advertising Platform Advertising Recall Advertising Research Advertising Speci...Advertising Target Advertising-to-Ed...Advertising-to-Ma...Advertising-to-Sa...Advertorial Advertorial Adver...Advocacy Advertising Affinity Affinity Marketing Affirmative discl...afis publicitar afisaj afisaj dinamic/mobil After Sales Service After-the-Fact Co...Agate Line Agency agent comercial agentie de presa/...agentie de public...agromarketing AIDA AIDA Concept AIDCA Aided Recall Test AIO Statements AIR Airdate AIUAPR Ala carte services All-We-Can-Afford...Allowances Alternative Adver...Alternative Media AM AMA Ambalaj ambalaj de desfacere ambalaj de prezen...Ambient Media Amiable (Social S...analiza concurent...analiza plurifact...analiza SWOT Analytical (Socia...ancheta colectiva ancheta prin sondaj Anchor Store angrosist Ansoff Matrix Answer Print Anticipatory Pricing anunt publicitar AOC Approach Area Market Poten...Area Market Speci...Area of Dominant ...Art proof Artwork Asch Phemonenon Aspirational Group Assemblers Assertiveness Asset Led Marketing Asset Turnover Asset-Based Marke...Assorting Assortment Strate...Assumptive Close At-Home TV Shopping Atmospherics Attitude Tracking Attitudes Audience Audience Accumula...Audience Attentio...Audience Quality Audience Tune-Out audienta Audit (Publication)audit de marketing Augmented Product Authoritarian Lea...autocolant autodistributie automat de vanzare Automatic Merchan...Autonomic Decision Autoservire Available Market avantaj competitiv avantaj concurential Average Cost Average Cost Pricing Average Fixed Cost Average Frequency Average Issue Aud...Average OTS/OTH Average Revenue Average Total Cost Average Variable ...Aversive Factors Awareness Awareness Set

B

B to B marketing B/W Baby Boomers Back to back Back-Weight Backward Integration Backward Invention Bait Advertising Balance of Payments Balance of Trade Balanced Product ...Balanced Scorecard banca electronica banca la domiciliu Band-On Banded Pack Bandwidth bani electronici Banner Banner Impressions Banner Serving Bar Code Bargaining Power barometru Barter Base-Point Pricing Basic Accounting ...Basic Stock Batchelor Stage Battle of the Brands baza de sondaj BCG BDI Behaviouristic Se...Benefit Segmentation Benefits Sought Better Mousetrap ...Bidding Billboard Billings Bird Dogs Birdyback Birou de Audit al...Blanket Purchase ...Bleed blind test Blipverts Blocked Markets Blow-in card Blue Sky Laws Blueline board Body Copy boicot bonificatie Bookmark Boredom Avoidance Bottom-Up Approac...Boutique Brainstorming Brand Brand Advertising Brand Authorisation Brand Competitors Brand Concept Brand Conviction Brand Development...Brand Equity Brand Establishment Brand Extension Brand Familiarity Brand Franchise Brand Image Brand Insistence Brand Label Brand Leveraging Brand Licensing Brand Life Cycle Brand Loyalists Brand Loyalty Brand Manager Brand Mark Brand Monopoly Brand Name Brand Personality Brand Power Brand Preference Brand Promiscuity Brand Protection Brand Recognition Brand Reinforcement Brand Repositioning Brand Revitalisation Brand Revival Brand Sponsor Brand Strategies Brand Switching branduct Break Bumpers Break-Even Break-Even Analysis Bridge brief publicitar Brinkmanship Broad Assortment Broadening Concept Broadsheet Broadside broker brosura publicitara Browngoods Browser Buddy System buget de publicitate buget promotional Build Strategy Bulk Circulation Bulldog edition Bundling Buried position Burst Advertising...Burst Campaign Business Analysis Business Cycles Business Guides Business Mix Business Plan Business Portfoli...Business Strategy Business Strength Business to Busin...Business to Consu...Buy Classes buy-back Buyer Buyer Action Theory Buyer Behaviour Buyer Intention F...Buyer Involvement Buyer Readiness S...Buyer Resolution ...Buyer's Market Buyer-Seller Dyad Buyer-Seller Inte...Buying Allowance Buying Behaviour Buying Brief Buying Centre Buying Committee Buying Cycle Buying Power Buying Signals By-Product By-Product Pricing

C

C-Type Response Cache/ Caching cadou promotional Camera-ready art Campaign campanie publicitara canal de distributie Cancellation Period canibalizare a pr...Cannibalisation capacitatea piete...Capital Items Caption Captioned Photograph Captive Product card de fidelitate Carload Freight Rate Carry-Over Effect Carrying Costs Carryover Effect ...carte de credit Cartel casa electronica ...Case Allowance cash and carry Cash Cows Cash Discount cash flow Cash Rebate casting Casual Product Cl...catalog comercial Catalogue Marketing Catalogue Retailer catch phrase Category developm...Category Manager Causal Research Cause Related Mar...CDI Celebrity Testimo...Census Centralisation centre spread Centre-of-Influen...centru comercial CEO cercetare de mark...Chain Store Channel Captain Channel Conflict Channel Flows Channel Length Channel Mix Channel Power Channel Reach Channel Share Channel Strategy Channel System chestionar chestionar semist...Chlorofluorocarbons Choice Set Churn ciclu de cumparare ciclu de viata co...cinema circuit de distri...circuit de vizitare Circulation Citizen Action Pu...clasament Class Rate Classified Classified Advert...Claymation Clearance Click Rate Click Stream Click-Through client "misterios"client potential clientela clienti micsti Clincher clip publicitar Close Closed Promotion Closed Territory Closed-End Question Closing Closing date club al consumato...Cluster Analysis Cluster Group Clutter Co-operative Adve...cod de bare Cognitive Dissonance Cold Calling Collectibles Collusion Combination Branding Combination Rate comert electronic comisionar Command System Commercial Minutage Commercialisation Commission Commission Override Commodity Markets Commodity Product Commodity Rate Common Carrier Common Market Communicability Communication Eff...Communication Pro...Comparative Adver...Comparative Influ...Comparison Pricing Compatibility Compensation Compensation Method Compensation Systems Competition-Orien...Competitive Advan...Competitive Adver...Competitive Analysis Competitive Attac...Competitive Bidding Competitive Depos...Competitive Envir...Competitive Equil...Competitive Myopia Competitive Niche Competitive Parit...Competitive Position Competitive Situa...Competitive Strategy Competitors Complementary Pro...Complete Segmenta...Complex Decision ...Complexity Composition Comprehensive layout Computer Modelling Concentrated Mark...Concentrated Segm...Concentric Divers...Concept Developme...concesiune concurenta concurenta de marca concurenta generica concurenta neloiala concursuri comerc...Conference Selling conferinta de presa Confidence Limits Confusion Marketing Conglomerate Dive...Conjoint Analysis Conjunctive Model...Consequence Probes Consolidated Ratings Consultative Selling Consumer Behaviour Consumer Credit Consumer Durables Consumer Franchise Consumer Goods Consumer jury test Consumer Market Consumer Needs Consumer Non-Dura...Consumer Product ...Consumer Research Consumer Rights Consumer Wearout Consumerism Consummatory Adve...Contacts Contactual Refere...Container premium Containerisation Contests Continuity Continuous Market...Continuum of Plan...Continuum of Sale...Contract Carrier Contract Law Contract Manufact...Contract Rate Contractual Sales...Contractual Verti...Control-Oriented ...Controlled Alloca...Controlled Circul...Convenience Goods Convenience Product Convenience Sample Convenience Store Convergent Divers...Conversion Conversional Mark...Cookie Cooling-Off Period Cooperative Adver...Copy Deadline Copy Strategy Sta...Copy Testing Copycat Product Copyright copywriter Copywriting Core Product Corporate Adverti...Corporate Branding Corporate Culture Corporate Identity Corporate Image Corporate Logo Corporate Objectives Corporate Planning Corporate Reputation Corporate Sponsor...Corporate Strategy Corporate Umbrella Corporate Vertica...Corporate-Image A...Corporate-Issue A...Corporate-Patrona...Corrective Advert...Correlation Techn...Cost Advantage Cost Leadership Cost of Goods Sold Cost per inquiry Cost Rank Cost-Per-Point (CPP)Cost-Per-Thousand...Cost-Plus Pricing Cost/Profit Analysis cota de piata cota de piata pub...cota de vanzari Counter Advertising Counterfeiting Countermarketing Countertrade Coupon couponing Cover Position Cover- Mount Coverage CPH CPM/CPT CPP (Cost per Point)CPR CPS creatie publicitara Creative Selling Creatives Credit Credit Card Credit Terms Critical-Path Ana...Cross Elasticity ...cross-sampling Cross-Selling Cross-Tracks culoare Cultural Diversity Cultural Values Culture Cumes cumparare de spat...Cumulative Quanti...cupon Curbside Sales Tr...Current Ratio Curve Fitting Custom Marketing Custom Publishing Customary Price Customer Lifetime...Customer Loyalty Customer Record Customer Relation...Customer Relation...Customer Retention Customer Service Customer Training Customer Value An...Customer-Driven D...Customer-Oriented...Customised Market...Cut-Out

D

DAGMAR DAGMAR approach Daily Effective C...Data Data Analysis Data Collection Database Database Marketing day parts day time Day-after recall ...Daypart DBS dealer Dealer Listing Dealer Loader debit card Decay Decay constant Decentralised Exc...Deceptive Adverti...Deceptive Packaging Deciders Decision Making Decision Making U...Decision Matrix Decision Support ...Decision Tree Decline Stage Decoding Deep Assortment Defensive Adverti...Deflation Delayed Quotation...Delivered Pricing Delivery Delphi Technique Demand Demand and Supply Demand Curve Demand-Backward P...Demarketing Democratic Leader...Demographic Chara...Demographic Segme...Demographics Demography demonstratie come...departament de pu...Department Store Dependent Variables Deployment Depreciation Depth Interviews Deregulation Derived Demand Descriptive Label design Designated market...designer Desire Competitors Desk-to-Desk Dire...Detailer detailist Determinance Mode...Deterministic Models Developmental Mar...Diary Dichotomous Question diferentiala sema...diferentierea marcii Differential Adva...Differential Pricing Differentiated Ma...Differentiated Se...Differentiation Diffusion of Inno...Diffusion Process difuzare Dilema Direct Accounts Direct Close Direct Competition Direct Competitiv...Direct Costs Direct Denial Method Direct Mail Direct Mail Adver...Direct Marketing Direct Marketing ...Direct premium Direct Response A...Direct Selling Direct-Response M...Directive Probes Directories Disaggregated Market Discontinuous Inn...Discount Discount House discount la canti...Discounted Cash F...Discretionary Income Disjunctive Model...Display display display advertising Display Allowance Disposable Income Dissociative Groups distribuitor distributie comer...distributie contr...distributie exclu...distributie fizica distributie inten...distributie selec...Distribution Distribution Centre Distribution Costs Distribution Inte...Distribution-Base...District Sales Ma...Divergent Acquisi...diversificare Diversification Divest Strategy Divisibility Divisional Market...Divisional Sales ...Dogs Dollar Volume Quota Dominant Design Door-opener Door-to-Door Selling Down-Market Consu...Downside Elasticity Downside Inelasti...Downward Stretching DPS Dramatisation of ...Drip Advertising Drip Campaign Drive Drive-Time Driver (Social St...Drop Error Drop Shipper Drop-In Product DRTV Drummers Dual Distribution dummy Dummy Media Vehicle dummy pack dumping Duplication Duration Dwell Time

E

EAN 13 Early Adopters Early Majority Ears/Earpiece Eccentricity Economic Environment Economic Forecast Economic Order Qu...Economic Utility economie de scara Economies of Scale Effective Frequency Effective Reach Elaboration Probes elasticitate elasticitate incr...Elasticity of Demand electronic advert...Electronic Funds ...Electronic Point ...Electronic Retailing Embargo Embedding Emergency Goods Emotional Appeals...Emotional Close Emotional Risk Emotional Selling...Empathy Employee Poaching Employee Publics Empty Nesters Encirclement Attack Encoding Encouragement Probes End-user Endless Chain Method Endorsements Enterprise Compet...Entertainment Mar...Envelopes and Stu...Environment Environmental For...Environmental Sca...Equipment-Based S...Error Rate esantion Escalator Clause Ethical Marketing eticheta European Economic...Evaluative Criteria Evaluative Probes evenimente speciale evidentierea ofertei Evoked Set Exchange Exclusive Agreements Exclusive Assortment Exclusive Dealing...Exclusive Distrib...Exclusive Readers Exclusive Sales T...Expectancy-Value ...Expense Account Expense Quota Experience Curve Experience Curve ...Experimental Rese...Experimental Vari...Exploratory Research Exponential Smoot...Export Marketing Export-Import Agent expozitie comerciala Express Warranty Expressive (Socia...Extension Approac...Extensive Problem...External Analysis External Marketin...External Stimuli Extranet Extrinsic Rewards Eye Pupil Dilatio...Eye tracking

F

Face Validity Face-to-Face Selling Facilitating Chan...Facings Factor Analysis Factory Outlet Factory pack Fad Fake Interview Familiarity Scale Family Brand Family Life Cycle Fashion FAST Marketing Fast Moving Consu...Favorability Scale Fear Appeals in A...Feature Modification Features Features and Bene...Feedback Fictitious Pricing fidelitate a clie...Field Marketing Field Sales Manager Field Selling Fighting Brand film comercial Financial Resources Financial Risk Fishyback fisier al clientelei Fixed Position Fixed-Sum-Per-Unit Flag Flanker Brand Flanking Attack Flanking Defence flashy advertising Flat rate Flexible Pricing Flight Flighting Floating Time Fluctuating Demand Fly Posting FM (Press)Focus Group Follow-the-Leader...Follow-Up Forecasting Foreground Radio Foreign Market Entry Foreseeability Do...Form Utility Formal Training format format de incercare format special Formula Marketing forta de vanzare Forward Buy Forward Integration Four Ms Four Ps Fractional Page Fragmentation Franchising franciza Free Associations Free Market Free Merchandise Free-alongside-Sh...Free-Form Present...Free-in-Store Pri...Free-In-The-Mail ...Free-on-Board Pri...Free-Standing Ins...Free-Standing Ret...Freight Absorptio...Freight Charges Freight Forwarders Frequency Frequency Distrib...Frequency of Inse...Freudian Motivati...Fringe Benefits Fringe time Front Page Solus Front-of-Counter Front-Weight FSI Full position Full-Cost Pricing Full-Line Departm...Full-Line Strategy Full-Service Adve...Full-Service Rese...Full-Service Whol...Functional Costs Functional Discount Functional Organi...Functional Wholes...

G

galerie comerciala Galvanic Skin Res...Galvanometer gama sortimentala Gatefold Gatekeepers General Electric ...General Public Generic Brand Generic Competitors Generic Products Geocentric Approa...Geocentrism Geodemographics Geographic Deploy...Geographic Market...Geographic Organi...Geographic Segmen...Geographic Variables Geographical Pricing Global Brands Go Error Goals Goods-Services Co...Goodwill Government Markets Grade Label Greeter Gross ...Gross audience Gross Contacts Gross impressions Gross Margin Quota Gross National Pr...Gross Profit Gross Rating Points Gross Sales Group Influences Group Prospecting Group Sales Training Group Selling Growth Stage of P...Growth Strategies GRP GRPs Guarantee Guaranteed Price Guerrilla Marketing Guided Dreams Gutter

H

Habitual Decision...Halftone halo Halo Effect Halo Targeting harta perceptiilor Harvest Strategy head hunting Head-to-Head Comp...Hedonists Herzberg's Theory...Heterogeneous Sho...Hiatus Hidden Objection Hierarchy of Effe...High-Contact Reta...High-Involvement ...High-Price Strategy Historical Analogy Hits Ho-Hum Products Hoisting the Flag Hold Strategy Holding Costs Holding power Holdover audience Home Shopping Homogeneous Shopp...Horizontal Channe...Horizontal Co-Ope...Horizontal discount Horizontal Divers...Horizontal Integr...Horizontal Market Horizontal Market...Horizontal Price ...Horizontal Public...hot line House agency House organ House to House Di...Households using ...hypermarket Hyperstitials Hypertext

I

I-Candy i-mall Iceberg Principle Idea Marketing Ideal Brand Model identitatea marcii IFC/IBC Image Differentia...Image Oriented Ch...Image Oriented Ma...Image Persistence Image Utility Imagery imagine de marca Impact Implementation Import Quota Impressions imprimat publicit...imprimat publicit...Impulse Buying Impulse Goods In-Charge Date In-Home readers In-Magazine Recog...In-Pack Premium In-Store Media In-Suppliers In-Tab sample Inbound Telemarke...Incentive Marketing Incentives incercare gratuita incheiere incoterms Incremental Appro...Incremental-Cost ...Independent contr...Independent station Indirect Competition Indirect Competit...Indirect Costs Individual Brand Industrial advert...Industrial Buyer ...Industrial Buyers Industrial Distri...Industrial Goods Industrial Marketing Industrial Packaging Industrial Produc...Industrial Selling Inelasticity of D...Inept Set Inert Set Inertia Buying Inertia Selling Inflation Infomercials Informal Marketin...informare la locu...informatii de mar...informatii primare informatii secundare Information Flow Information Orien...Information Orien...Information Utility Informational Inf...Informational Label Informative Adver...Informed Judgemen...Innovation Innovators Inseparability Insert Insertion Date Inside Order-Taker Installations instant-win Institutional Adv...Institutional Market Intaglio Intangibility Intangible Produc...Integrated Market...Integrative Growth Intensive Distrib...Intensive Growth Inter-type Channe...Interactive Media Intermodal Transp...Internal Data Internal Informat...Internal Marketing International Mar...Interstitials Interview Study Interviewer Bias interviu Intraorganisation...intrebare cu vari...intrebare deschisa intrebare inchisa Introductory Stag...Invalid Objection Inventory Inventory Management Inventory Remarke...invitatie la even...IP Address ISBN island display Island Site ISO 9000 Isolation Effect Issue Life

J

jingle JIT joc comercial Joint Demand Joint Venture jolly-pack Judgment Sample Jumble display jumbo pack Junior Page Jury of Executive...Just-In-Time Inve...Just-In-Time Purc...Juxtaposition

K

Kanban Keep-Out Pricing Kerning Key Influence People Kickback Kidults Kinked Demand Curve KIPS Knocking Copy Knockoffs Knowledge Management

L

Label Labelling Laggards Lagged Response lansare a unui pr...lant de magazine Late Majority Latent Demand Layout Lead Generation Leading Learning Learning Curve leasing Leave-behind Legal and Politic...Less-Than-Carload...Lexicographic Mod...Licensed Characters Licensed Product ...Licensing licentiere lichidare a stocu...lider de piata Life Cycle Cost Life Stage Buying...Lifestyle Lifestyle Segment...Likert Scale limbaj al culorilor Limited Problem S...Limited-Line Reta...Limited-Line Stra...Limited-Service R...Limited-Service W...Linage Line Organisation lineaire linie de produs linie verde Liquidity List Brokers List Price Loading Objective Local Buy logistica de dist...Logistical Costs Logistical Functions Logistics logo logotip Long-Run Average ...Loss Leader Pricing loss-leader Lost Account Ratio lot de produse loterie publicitara Lottery Low-Involvement P...Loyalty Objective

M

Macro-environment Macromarketing Macromodel Macrosegmentation Mail Order House Mail Order Selling Mail Order Wholes...Mail Surveys mailing Maintenance Marke...Maintenance Selling Maintenance Strategy Major Equipment Majority Fallacy Make-Good mall Mall Intercept Management by Obj...Managerial Judgement Manchester Man Manipulative Sell...Manufacturer's Brand Manufacturers' Agent marca marca de comert marca de fabrica marca distribuito...marca dubla marca generica marca inregistrata marca umbrela marcare Marginal Analysis Marginal Cost Marginal Profit Marginal Revenue Marital Status Mark-Down Mark-Down Ratio Mark-Up Mark-Up Ratio Market Market Attractive...Market Broadening Market Challenger Market Development Market Diversific...Market Driven Eco...Market Dynamics Market Entry Market Entry Barrier Market Expansion Market Factor Market Follower Market Forecast Market Growth Rate Market Index Market Leader Market Minimum Market Niche Market Opportunity Market Opportunit...Market Penetration Market Penetratio...Market Positioning Market Potential Market Research Market Segment Market Segment Ex...Market Segmentation Market Segmentati...Market Share Market Share Prot...Market Skimming P...Market Testing Market-Based Mark...Marketing Marketing Advantage Marketing Audit Marketing Budget Marketing Channels Marketing Communi...Marketing Concept Marketing Consult...Marketing Control Marketing Controller Marketing Cost An...Marketing Database marketing de nisa Marketing Department Marketing Departm...marketing diferen...marketing direct Marketing Environ...Marketing Era Marketing Ethics Marketing Expense...Marketing Impleme...Marketing Intelli...Marketing Interme...Marketing Management Marketing Models marketing nedifer...Marketing Objectives Marketing Opportu...Marketing Opportu...Marketing Organis...Marketing Plan Marketing Plannin...marketing politic marketing prin In...Marketing Program Marketing Research Marketing Researc...Marketing Researc...Marketing Researc...Marketing Services Marketing Service...Marketing Strategy Marketing Synergy marketing-mix Marketing-Oriente...Maslow's Hierarch...Maslow's Theory o...Mass Marketing Mass Media Advert...Masthead Material Management Materials Handling mecenat media Media Agency Media Dependent Media Independent Media Plan media planner media planning media selection Media Vehicle merchandising mercurial MicroSites mix de comunicare...mostra comerciala Multichotomous Qu...Multidimensional ...Multiform Corpora...Multilevel In-Dep...Multilevel Marketing Multimodal Transp...Multinational Cor...Multiple Channel ...Multiple Exchanges Multiple Marketin...Multiple Niching Multiple Packaging Multiple Publics Multiple Segmenta...Multiple Sourcing Multiple Unit Pri...Mummy Dust

N

Narrowcasting National Accounts National Introduc...National Marketin...National Sales Ma...Natural Delivery Near Video-on-Demand Near-Pack Premium Need Objection Needs Negative Demand Negotiated Contract Negotiated Price Negotiated Rate Net ...Net Paid Circulation Net Reach Networking New Account-Conve...New Product Commi...New Product Depar...New Product Devel...New Product Dupli...New Task Buying New-To-The-World ...newsletter Niche Marketing Nichemanship nisa de piata NM No-Need Objection Noise Non-Bleed Non-Cumulative Qu...Non-Family Househ...Non-Manipulative ...Non-Packaged Goods Non-Price Competi...Non-probability S...Non-probability S...Non-Profit Marketing Non-Profit Organi...Non-Store Retailing nonconsumator abs...nonconsumator rel...Nonverbal Communi...Normative Influence notorietate a marcii nume de marca/com...nume generic Numele termenului Nutritional Label...

O

O & O station OBC obiect promotional Objections Objective and Tas...Objectives observare Observation Method obsolescenta prod...Odd Pricing oferta autoplatibila oferta cu bonific...oferta premium oferta promotionala oferta rambursabila oferta speciala oferta tip cangur oferta-pachet Off card Off-Invoice Allow...Off-Premise Buying Off-Price Retailer off-shore company Offset lithography Oligopolistic Com...Oligopoly Oligopsony omnibus On-air tests On-Pack Premium On-the-Job Training On-the-Run One Level Channel One-Price Policy Online Advertising Online Publishing OPAL Open Bid Open end Open Promotion Open-Ended Question Open-to-Buy Operating Expenses Operating Statement Opinion Leader Opportunity Cost Opportunity Matrix Opticals Optimal Reorder L...Order Cycle Time Order Getter Order Taker Organisation Mark...Organisational Buyer Organisational Bu...Organisational Bu...Organisational Goals Organisational Ma...Organisational Ob...Organisational St...OTS/OTH Out-of-Charge Date Out-of-home adver...Out-of-Home Readers Out-of-Stock Costs Out-Suppliers Outbound Telemark...Outdoor Advertising Outside Order-Taker Outside Sales Fac...Overlay Overrun Overshow

P

Package Package insert Package Modification Packaged Goods Packaging Page Impressions Page Traffic pagina de dreapta Palletisation panel Panel Test Panels panou de afisaj Parasitic Adverti...Paretopoly Paretopsony Participation Pass-On Readership Pass-Up Method pay TV Payout planning PDM Peer to Peer (P2P...PEEST Penetrated Market Penetration People-Based Serv...Peoplemeters Per Capita Income Per Diem Expense ...Perceived Risk Percentage-of-Sal...Perception Perceptual Mapping Performance Performance Allow...Performance Appra...Performance Price Performance Risk Perimeter Boards Perishability Person Marketing Personal Data Personal Income Personal Interview Personal Selling Personality Personality Segme...personalizare Persons using tel...Persuasion process persuasiune Persuasive Advert...PERT PEST peste linie Pester Power PET Phantom Phantom Freight Photoanimation Photoboards Photocomposition Photostat Physical Distribu...Physical Distribu...Physical Evidence Physical Risk Physiological Needs piata a cumparato...piata de gros pen...piata-tinta Piggyback Piggybacking PIMS Pioneering Advert...Pipeline Transpor...Place Place Marketing Place Strategy Place Utility placheta Plain Vanilla plan de afaceri plan media Planned Cannibali...Planned Economy Planned Obsolescence Planning Horizon PLC plus-pack Point-of-Purchase...Polyopoly Polyopsony POP Pop-Up Windows Population Population Charac...Portal Porter's Five Forces Portfolio Analysis Portfolio Tests Positioning Possession Utility POSSLQ Post-Buy Analysis Post-Purchase Eva...Post-Purchase Sat...poster Posting Period Posttesting Potential Market pozitionare a pro...pozitionare media practica comerciala prag de rentabili...Pre-Approach Stage Pre-Emption Pre-Print Colour Pre-Testing Pre-Ticketing preambalare Predatory Pricing Preemptible rate Preferred position Premium Premiums Preprint presa gratuita presa scrisa presa tehnica si ...press advertising Press Conference Press Release press/news release Pressure Group Prestige Builder Prestige Pricing Prestige Products pret barat pret de acceptabi...pret de incercare pret de penetratie pret de piata pret de prestigiu pret de vanzare pret psihologic pret special Pretesting Price Price Adjustments Price Band Price Bundling Price Ceiling Price Competition Price Cycle Price Discrimination Price Elasticity Price Fixing Price Floor Price Gouging Price Incentives Price Inelasticity Price Leader Price Leadership Price Lining Price Objection Price Space Price Wars Price-Elastic Seg...Price-Taker Price-Value Relat...Pricing Pricing Strategy prima de vanzare prima pagina Primary Advertising Primary Audience Primary Data Primary Demand Primary demand ad...Primary Packaging Primary Readership prime site prime time primul pret Principle of Inte...Private Brand Private Carrier Private Treaty Proactive Marketi...Probabilistic Models Probability Sample Problem Situation...Problem-Solving A...Process Materials Procurement Costs Product Product Advertising Product Audit Product Category Product Development Product Different...Product Elimination Product Extension Product Failure Product Flanking Product Form Comp...Product Item Product Knowledge Product Liability Product Life Cycle Product Line Product Line Bran...Product Line Expa...Product Line Exte...Product Line Feat...Product Line Filling Product Line Length Product Line Mode...Product Line Pruning Product Line Retr...Product Line Stre...Product Managemen...Product Manager Product Mix Product-Different...produs produs de apel produs generic produs global produs imitativ produs-fanion produse complemen...produse substitui...Profile Profit and Loss S...Profit Centre Profit Objective ...Profit Sharing Profitability Con...Program delivery ...Progressive Commi...Progressive proof...promisiunea mesaj...Promotion Promotion Manager Promotional Adapt...Promotional Allow...Promotional Budget Promotional Campaign Promotional Mix Promotional Partn...Promotional Pricing Promotional product Promotional Stock Promotional Strategy Promotional Warranty promotor al vanza...promovare promovare caritabila promovare la dist...promovare prin am...promovare prin pe...promovarea vanzar...Proof Prospect Prospecting Prospecting Plan Protectionism Protective Warranty Prototype Prototype Testing Proxemic Communic...PSA Psychodrama Psychodrawing Psychographic Seg...Psychographics Psychography Psychological Needs Psychological Pri...Psychological Rep...Psychological Set public Public Policy Env...Public Relations publicatie comerc...publicatie de presa publicitate publicitate aeriana publicitate agresiva publicitate comer...publicitate compa...publicitate de no...publicitate de re...publicitate dinamica publicitate directa publicitate emoti...publicitate exter...publicitate finan...publicitate infor...publicitate insel...publicitate insti...publicitate inter...publicitate la lo...publicitate mascata publicitate persu...publicitate prin ...publicitate stradala publicitate subli...publicitate virtuala Publicity Publics Puffing pull strategy Pulsing Pupilometrics Purchase Intentions Purchasing Officer Purchasing Perfor...Pure Competition Pure Monopoly Push Advertising push media Push Money push strategy Push-Pull Strategy Pyramid Selling

Q

Qangos Qualified Availab...Qualifying the Pr...Qualitative Marke...Qualitative Objec...Quality Circles Quality Controls Quality Creep Quality Modification Quantitative Mark...Quantitative Rese...Quantity Discount Questionnaire Questionnaire Pre...Quick Ratio Quintile Analysis Quota Quota Sample Quota Sampling

R

R and D rack jobber radio comercial raion Random sample Random Sampling Rate Rate Base Rate Card Rate Protection Rating Point (Rtg)Rational Appeals ...Rational Buying M...Raw Materials razboi al preturilor RDC Reach Reactive Marketin...Reactive Marketin...Reader Enquiry Se...Readers per Copy Readers-Per-Copy ...Reading and Noting Real Positioning Rebate Recall Tests Receiver Recency Recency Planning Reciprocity reclama comerciala Recognition Recognition Tests recompensa comerc...Recycling Redemption Redemption Rate Reduced Price Pack reducere a pretului Reference Groups Referral Selling Reflective Probes refuzul de a vind...Regional Brands Regional Shopping...Registered Design Regressive Commis...Regulatory Enviro...Reilly Reinforcement Reinforcement Adv...relansare relatii publice Relationship Mark...Relationship Selling Relative Advantage Relative Market S...Reliability Remarketing Reminder Advertising Remnant Space Renewal rate Repertory Grid Me...Repetition reportaj Repositioning repozitionare a m...Representativeness reprezentant de v...reprezentativitate Resale Price Mani...Research Design Researcher-Contro...Reseller Reseller Market responsabil comer...responsabil pentr...Response Bias Response Elasticity Response Selling Response Time Responsiveness Restraint of Trade Retail Advertising Retail Buyer Retail Image Retail Mix Retailer Cooperative Retailers Retailing retea de distributie Return on Assets ...Return on Equity Return on Investment Reusable Container Reverse Marketing...Reverse Reciprocity revista a presei Rich Media Risk Risk Avoidance Road block Roadblock/Roadblo...ROAM ROI Role Playing Rollout Rotoscoping Route Salesforce Routine Response ...RPM Run-of-Month Run-of-Paper Run-of-press (ROP)Run-of-schedule (...Run-of-Week Run-Out Strategy

S

S-Type Response Safety Needs Safety Recall Safety Stock Salary Plan Sale Advertising Sale of Goods Acts Sales Administrat...Sales Analysis Sales Aptitude Tests Sales Branch Sales Calls Sales Contests Sales Effect of A...Sales Effect Rese...Sales Engineer Sales Force Compo...Sales Force Mix Sales Forecast Sales House Sales Itinerary Sales Kit Sales Leads Sales Literature Sales Management Sales Manual Sales Office Sales Party Sales Personnel R...Sales Planning Sales Potential Sales Presentation Sales Promotion Sales Promotion-t...Sales Quota Sales Rally Sales Report Sales Representative Sales Resistance Sales Tactics Sales Tasks Sales Territory Sales Territory P...Sales Training Sales Volume Sales Volume Anal...Sales Wave Experi...Sales-Response Fu...salon comercial salon comercial p...Samples Sampling Sampling Error Sampling Frame Sampling Plan Sampling Principle Sampling Unit sandwich board Satisficing SBU scala scala Likert Scaled Response Scanner Systems SCC Scene setting Schedule SCI Scrambled Assortment Screening Screening Interview Seasonal Discount Seasonal Forecast...Seasonal rating a...Seasonal Stock Seasonality Secondary Data secondary meanings Secondary Packaging Secondary Readership Secondary Research Sectionalisation segment de piata segmentare a pietei Segmentation Bases SELECT Selective Adverti...Selective Binding...Selective Demand Selective demand ...Selective Distortion Selective Distrib...Selective Exposure Selective Retention Selectivity Self-liquidating ...Self-Liquidator Sell-Off Period Sell-Through Quan...Seller's Market Selling Concept Selling Formulas Selling Process Selling Up Selling-In Semantic Differen...Semi-liquidator Seminar Selling Semiotics Sender Sensitive Data Sensory Retailing Sequential Segmen...Series Discount Served Market Service Service Form Comp...Service Managemen...Service Mark Service Mix Service Sector Service-Firm-Spon...Services Characte...Services Marketing Services Selling servicii post-van...serviciu de marke...Sets in use (SIU)Share Share Deal Share of Break Share of Voice Shareholder Value Sheetage Shelf Facings Shelf Management Shelf screamers (...Shelf-Talker Shipping Packaging Shopping Goods Short-Run Average...Short-Term Profit...showroom shrink wrapping Shrinkage signaletica Silent Close Simple Random Sample Simulated Store Test Single copy (Sales)Single Niching Single Source Data Single-Line Store Single-Product St...Single-Source Data Single-Zone Pricing Singles Market Sink-or-Swim Sale...Site Classification Situation Analysis Skills Level Anal...Skimming skimming price skin-pack SKU Slicks Sliding Commission Sliding Down the ...Slippage slogan publicitar Slotting Allowance Small Order Problem Smart Card SME Social Audit Social Class Social Marketing Social Responsibi...Social Risk Sociocultural Env...Socioeconomic Var...soldare Solid Solo Mailing Solus sondaj de opinie SOSTT Source Credibility Source Objection SOV spam Special Event Pri...Special Interest ...Speciality Mercha...Speciality Retailing Specialty Adverti...Specialty Distrib...Specialty Goods Specialty Store Spectacular Speculative (spec...Spill-In/ Spill-Out Spin spinner Split Run Split Run Sponsor Training sponsorizare Sponsorship Spot Buy Spot Colour spot publicitar Spot Rating Spotter Spread Spreadsheet Spreadsheet Analysis SRO Technique Stabilising Price Stagflation Staggered schedule Standard Product ...Standard Test Market Staples Stars State-of-Being Se...State-of-Mind Seg...Stated Objection Statistical Bank Stimulational Mar...Stimulus-Response...Stock Point Stockless Purchasing Stockturn Rate Stop motion strategia de crea...strategie de marca strategie de pret...Streaming Media Strike Rate Strip Programming structura fortei ...sub linie - BTL supermarket Supersite supliment de presa supliment publicitar supraambalaj sweepstake

T

Tabloid Tactic Tactical Planning Tactile Communica...Tag line Tamper-Proofing Tangible Product ...Tangible Symbol Target Audience Target Audience P...Target Audience R...Target Margin on ...Target Market Target Price Target Public Target Return on ...Target Return Pri...Targeted Revenue Tariff Team Selling Tear sheets Teaser Teaser campaign teasing Technical Sales R...Technological Env...tehnica de comuni...Telemarketing Telephone Interviews Teleshopping televiziune tema publicitara TEMPLES Terminal Market Territorialisation test de marketing test de piata test de reamintire Test Market testimonial Testimonials tetra pack Theater testing Themed Break Third-Line Forcing Thought-Leader Su...Thrust Marketing Thumbnail Tie-In Arrangements Time Analysis Time Management Time Prices Time Utility Time-Efficient Re...Time-Shift Viewing Timing Objection tinta de piata tintire Tip-On Title Flow tombola ton al unui mesaj...Top & Tail Top-Down Approach...Top-Down Approach...Top-Down Approach...Total Costs Tracking studies Trade advertising Trade Barriers Trade character Trade Discount Trade name Trade Practices Act Trade Practices C...Trade Publications Trade Sales Promo...Trade Selling Trade Show Trade stimulants Trademark trader Traders Trading Areas Trading Down Trading Stamps Trading Up Traffic Builder Traffic Count trafic al clientelei Transactional Fun...Transfer Price Transit advertising Trend Analysis Trial Close Trial Objective Trickle-Across Co...Trickle-Down Concept Trickle-Up Concept Trim size TRP Try-On-For-Size M...Turnover Tweenagers Two Level Channel Two-Way Stretching Tying Contract

U

Ullage Umbrella Pricing Unaided Recall Test Unbundling Unfair advertising Unipole Unique Selling Pr...Unit Pricing Universal Product...Universality Unmentionables Unpaid copies Unplanned Canniba...Unsought Goods Up-front buys UPC Upfront(Buying)upmarket Upside Elasticity Upside Inelasticity Upward Stretching URL Usage Rate Users USP Utility

V

vaca de muls VAI Valid Objection Validity VALS Value Analysis Value and Life St...Value Pricing Value Proposition Value Retailing Value-Added Consu...Value-Added Tax Value-Added Whole...Values Vampiring vanzare "flash"vanzare agresiva vanzare conditionata vanzare cu prima vanzare de lichidare vanzare de soldare vanzare directa vanzare in pierdere vanzare in rate vanzare in sistem...vanzare la bucata vanzare la distanta vanzare la domiciliu vanzare la pretul...vanzare prin catalog vanzare prin core...vanzare prin posta vanzare prin telefon vanzari grupate vanzari legate Variability Variable Costs Variety Seeking D...Vehicle Vehicle Velox Vending Machine Vendor Analysis Vendor Loyalty Vendor Selection ...Venture Team Vertical Channel ...Vertical Co-opera...Vertical Decisions Vertical discount Vertical Integration Vertical Market Vertical Marketin...Vertical Price Fi...Vertical Publication Vertical publicat...Videotex Viral Marketing VMS Voice-Over Voice-pitch analy...voiceover Voidage Volume Analysis Volume Discount Volume Segmentation Volumetrics Voluntary Chain Voucher

W

Wants Warranty Wastage Waste circulation Watch-and-Win Swe...Wave scheduling Wear-Out Web Page Web Site Weight Weighting What if...Method Wheel of Retailing White Space Whitegoods Wholesaler Wholesaler-Sponso...Wholesaling Wildcat winner per store Wipe Word painting Workplace-Selling...Workshops Worldwide Adaptation WWW

Y

Z

Zapping Zero Based Budgeting zile ale portilor...zona de atractie ...Zone Pricing ZUPPIE

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