Internetics și-a desemnat câștigătorii în cadrul Galei de Premiere Internetics 2023, ieri, 28 noiembrie, la NORD Events Center by Globalworth. În cadrul evenimentului au fost oferite 36 de trofee, dintre care 15 trofee Gold și 21 Silver. Publicis România devine Agenția Anului, cu 6 trofee obținute și o nominalizare, în timp ce Digital Client of the YEAR este OLX ONLINE SERVICES, cu 4 trofee obținute, în total: 3 Gold și 1 Silver. Festivalul premiază în fiecare an inteligența digitală și excelența în comunicarea online, fiind un proiect inițiat de The Institute.
În cadrul celei de-a 23-a ediții, Internetics a premiat 15 agenții: Cheil Centrade | DDB România | dentsu România | Jam Session Agency | KUBIS | Leo Burnett | McCANN Health Brain and Heart | MRM| Ogilvy| Publicis România| Saatchi Creative Hub| Sector7 HUB| Tribal Worldwide România| v8 | VMLY&R, iar dintre acestea, Publicis România și Jam Session Agency ocupă primul loc (la egalitate de puncte, departajate în baza regulamentului în cursa pentru titlul "Agency of the Year"), locul 2 este ocupat de MRM, iar cel de-al treilea de Leo Burnett.
În topul clienților se află OLX ONLINE SERVICES - pe primul loc, în timp ce locul 2 este ocupat de HCL Online Advertising, iar cel de-al treilea, de Kaufland România.
Publicis România a fost desemnată Agenția Anului, câștigând puncte din premiile obținute pentru proiectele T.R.A.I. - Neighborhood’s voice pentru Storia (Gold în secțiunea Best Website Content, Gold în secțiunea Others din categoria DIGITAL CAMPAIGNS, Silver în Best Community Engagement), Neighbors, Advices and Suggestions Department by T.R.A.I. - brand: Storia (Gold în Online Video Series), TOP 100 HITS de la Carrefour (2 Silver - în secțiunea Online Video Series și Retail, din categoria DIGITAL CAMPAIGNS) și din nominalizarea pentru Unmask Fears de la Kinder în secțiunea nou introdusă - Act and React.
Jam Session Agency a obținut trofeul pentru BEST DIGITAL CAMPAIGN, cu proiectul Your place is in the kitchen only when you want it to be. - brand: Tazz, proiect care a obținut și Gold în secțiunea E-Commerce din cadrul categoriei DIGITAL CAMPAIGNS, Silver în Viral Video și o nominalizare în Influencer Marketing. Agenția a mai câștigat, de asemenea, 3 trofee Silver: unul pentru proiectul No matter the generation. (brand: FLIP) în secțiunea Online Single Video și două pentru Unfollow Self:Hate de la ING Bank, în Online Single Video și Services (din categoria DIGITAL CAMPAIGNS). Alte 3 nominalizări au fost obținute pentru campaniile Cooking takes time. Time from a woman you love. (în secțiunea Act and React pentru Tazz), Fraudy Tales in Minecraft (în Gamification) și Free@ING (in Services), ultimele două pentru ING Bank.
MRM a obținut un total de 6 trofee Silver pentru proiectele: Fainoşag – The first mindfulness app from Transylvania de la Pate Ardealul (secțiunile Mobile Apps și Digital Brand Experience, la care se adaugă și o nominalizare în Best App Design), KFC Crave Run (în secțiunile Digital Brand Experience, Gamification și Restaurants) și Romania, The Most Beautiful Dental Clinic In The World (în secțiunea Online Single Video). Agenția a mai primit, de asemenea, alte două nominalizări pentru campaniile TOURISTSGO.RO pentru Electric Castle și Open for new, open for technology pentru Vodafone Business.
Leo Burnett, clasată pe locul 3 ca număr de puncte în topul agentiilor, a obținut un Gold și un Silver pentru THE CHEESE PAIRS UP de la Hochland în secțiunea FMCG - Food, din categoria DIGITAL CAMPAIGNS, respectiv în Best Community Association și încă 1 Silver pentru Old Spice - BEAT THE SKUNK, în Social Media Special Mechanics (care a primit nominalizare și în Best Community Engagement). Proiectele DIGITAL XMAS TREE și Z EXHIBITION - brand: Pepsi, Allout FactZ - brand: Samsung și Fixodent Camp, pentru compania cu același nume, au adus, de asemenea, nominalizări și puncte agenției.
Câștigători ai trofeelor GOLD au fost și v8 pentru Kaufland Dance Talk (Social Media Special Mechanics și Best Community Engagement), VMLY&R pentru Pepco - Illiterate Ads (Social Media Special Mechanics, Act and React și Internetics Digital for Good), McCANN Health Brain and Heart pentru Regina Maria The Healthcare Network - #WithMomToMammo (Influencer Marketing), KUBIS pentru Netflix - The Privacy Manifesto (Online Single Video), Sector7 HUB pentru PAGO & VISA - It’s horror to pay any other way (Services), Tribal Worldwide România & DDB România pentru McDonald's - Looking for experiences, not experience (în Restaurants) și Ogilvy pentru Asociația Niciodată Singur - Reversed AI to reverse loneliness (Social Campaigns).
Competiţia a avut şi un set de premii speciale:
- YouTube Ads Leaderboard: Top 100 Hits, agenție: Publicis România, media: Funnel, brand: Carrefour România
- YouTube Ads Leaderboard │ People’s Choice: ING Young - Fetița lui tata, agenție: Jam Session Agency, brand: ING Bank
- Premiile Speciale Digital Health Index // Highest Digital Health Index in 2023: Premiul 1: BMW, Premiul 2: Dr. Max, Premiul 3: Kaufland România
- Premiul Special Trăiască Capra Vecinului: MedLife - Gold for Hope, agenție: MSL The Practice
Gala de premiere Internetics 2023 s-a desfășurat sub tema Viitorul tău client, a fost moderată de Andi Moisescu și găzduită de NORD Events Center by Globalworth. Festivitatea de premiere a încheiat ediția cu nr. 23 a competiției și a premiat cele mai bune campanii interactive din ultimul an.
Internetics este un proiect THE INSTITUTE.
Parteneri secțiuni:
Influencer Marketing: Coca-Cola
Social Media Special Mechanics: Kozel
Digital Brand Experience: Globalworth
Online Single Video: Black Rhino Radio
Partener Premii Speciale: YouTube pentru YouTube Ads Leaderboard & BEST YOUTUBE AD | People's Choice
Partener Premii Speciale: Digital Health Index pentru Highest Digital Health Index in 2023
Cu Sprjinul: Primăria Municipiului București prin ARCUB, Centrul Cultural al Municipiului Bucureşti
Parteneri Media Strategici: Pro TV, Rock FM, HotNews.ro, Euromedia, YOOH
Parteneri Media: IQads, SMARK, PRwave, BIZ, Spotmedia, RADOR, Zona IT, Start-up.ro, Nine O'Clock
Parteneri Tradiţionali: Netvibes, mediaTRUST
O campanie: Gavrilă&Asociaţii
Fondat şi organizat de The Institute, Internetics este festivalul de marketing digital care stabileşte standardele în comunicarea online din România. Festivalul premiază cele mai bune campanii interactive, tehnologii, site-uri şi tool-uri de promovare online, încurajând totodată creativitatea şi abordarea strategică. Prima ediţie Internetics a avut loc în 2001, încă de la începutul conturării industriei de online din România, contribuind pe parcursul acestor ani la creşterea şi dezvoltarea acesteia.
WINNERS & NOMINEES - INTERNETICS 2023
WEBSITE & MOBILE
- Mobile Apps
SILVER
Work: Fainoşag – The first mindfulness app from Transylvania
Client: Pate Ardealul
Brand: Pate Ardealul
Author: MRM
Other credits: McCann, GRIFFIN ADVERTISING
Orkla Team: Pasarică Adrian, Head of Marketing | Dumitru Irina, Senior Brand Manager;
Griffin Advertising Team: Papuc Ruxandra, Executive Creative Director;
McCann Worldgroup Team: Dobre Cătălin, CEE Creative Director, Chief Creative Officer&Co-CEO | Rusu Adrian, Group Creative Director | Bold Iulia, Sr. Art Director | Tara Mircea, Sr. Copywriter | Albu Alexandra, Regional Business Director | Preda Ana Andreea, Jr. Account Manager | Sofrone Andreea, Business Director | Oprea Ruxandra, Sr. Account Manager | Budin Alex, Head of Technology| Stan Cristian Valentin, Developer | Cosma Alina, Developer | Dediu Ionuț, UX/UI Designer | Perisan Florin, Head of Digital Design.
- Best Website Design
NOMINEE
Work: Jamila's Kitchen
Client: Groupe SEB
Brand: Tefal
Author: Saatchi Creative Hub
Saatchi&Saatchi Team: Teodora Ionica, Group Creative Director | Cezara Lazăr, UI/UX Designer | Cristina Choleva, Art Director | Emilian Mocanu, Art Director | Cora Bundur, Copywriter | Paul Foltache, Senior Web Developer | Mădălina Stoica, Client Lead | Bogdan Ciucă, Project Manager | Ștefania Stancu, Account Executive | Andreea Gherda, Copywriter.
- Best Website Content
GOLD
Work: T.R.A.I. - Neighborhood’s voice
Client: OLX ONLINE SERVICES
Brand: STORIA.RO
Author: PUBLICIS
Other credits: DIGITAS, MSL The Practice, Media Investment
OLX ONLINE SERVICES Team: Monica Dudău, Marketing Manager | Sonia Ardelean, Marketing Specialist | Diana Florea, Digital Content Specialist | Claudiu Masă, Performance Marketing Specialist;
PUBLICIS Team: Roxana Maria Bularca, Senior Digital Client Manager | Alexandra Hatmanu, Client Manager | Miruna Dumitrescu, Groupe Creative Director | Monica Felea, Copywriter | Ionica Dogaru, Art Director | Vanesa Panait, Digital Copywriter | Natalia Mocanu, Art Director | Alexandru Tofan, Art Director | Ștefan Georgescu, Associate Strategy Director | Raluca Kovacs, Chief Strategic Officer;
DIGITAS Team: Ana Blas, Business Analyst | Cristian Stan, Data Visualization & Business Intelligence Manager | Vlad Dobrescu, Senior Web Developer | Călin Buzea, Managing Director | Alexandra Caciur, Head of Data & Business Intelligence;
MSL The Practice Team: Alexandra Nedelcu.
- Best App Design
NOMINEE
Work: Fainoşag – The first mindfulness app from Transylvania
Client: Pate Ardealul
Brand: Pate Ardealul
Author: MRM
Other credits: McCann, GRIFFIN ADVERTISING
Orkla Team: Pasarică Adrian, Head of Marketing | Dumitru Irina, Senior Brand Manager;
McCann Worldgroup Team: Dobre Cătălin, CEE Creative Director, Chief Creative Officer&Co-CEO | Papuc Ruxandra, Executive Creative Director | Rusu Adrian, Group Creative Director | Bold Iulia, Sr. Art Director | Tara Mircea, Sr. Copywriter | Albu Alexandra, Regional Business Director | Preda Ana Andreea, Jr Account Manager | Sofrone Andreea, Business Director | Oprea Ruxandra, St Account Manager | Budin Alex, Head of Technology | Stan Cristian Valentin, Developer | Cosma Alina, Developer | Dediu Ionut, UX/UI Designer | Perisan Florin, Head of Digital Design.
SOCIAL MEDIA & COMMUNITIES
- Social Media Special Mechanics
GOLD
Work: Kaufland Dance Talk
Client: Kaufland România & ANSR
Brand: Kaufland România
Author: v8
Other credits: Mccann PR, Universal McCann Worldwide, Linotip, Arsenic Production
Kaufland Romania Team: Estera Anghelescu, Recruiting & Employer Branding Director | Karla Riskovics, Employer Branding Coordinator | Alexandra Munteanu, Employer Branding Specialist | Silviu Buidan, Head of Digital Marketing | Răzvan Moței, Social & Online Marketing Specialist;
v8 Team: Adina Stănescu , Creative Director | Anca Masek, Group Creative Director | Sandra Cristu, Group Creative Director | Rareș Boghiu, Art Director | Camelia Cucu, Head of Digital Strategy | Alexandra Coancă, Senior Account Manager | Corina Angearu, Client Service Director | Andrei Dragu, Chief Operations Officer.
- Social Media Special Mechanics
GOLD
Work: Illiterate Ads
Client: Pepco
Brand: Pepco
Author: VMLY&R
Other credits: Fundaţia Noi Orizonturi România, Teach For Romania, Loops Production
VMLY&R Team: Bogdan Teodorescu, Creative Director | Ioana Ichim, Group Creative Director | Bogdan Dinu, Group Creative Director | Dinu Guțu, Strategic Planner | Mihaela Crăciunescu, Head of Strategy | Raluca Dinu, Account Director | Irina Matei, Account Manager | Andreea Marcociu, Digital Account Manager | Irina Szellelki, Copywriter | Diana Mărculescu, Social Media Manager | Denissa Mic, Communication Director;
Pepco Team: Raluca Popescu, CSR Specialist | Ioana Ioniță, Marketing Manager;
Fundatia Noi Orizonturi Team: Anca Gaidos, Chief Operations Officer | Alexandra Giurgiu, Project Manager | Maria Kovacs, Expert Literație;
Teach For Romania Team: Giorgiana Astefanei, Communications & Media Relations Specialist | Fabiola Istudor, Communications Manager | Alina Răducanu, Coordonator proiect literație.
- Social Media Special Mechanics
SILVER
Work: BEAT THE SKUNK
Client: P&G
Brand: Old Spice
Author: Leo Burnett
Other credits: Aggero, EssenceMediacom
Leo Burnett Team: Irina Becher, Creative Director | Ionuț Moscu, Art Director | Adrian Bujenita, Senior Copywriter | Jorg Riommi, Chief Creative Officer CEE | Vasilije Corluka, Executive Creative Director | Andreia Anghel, Account Director | Irina Constantin, Senior Brand Manager | Corina Bratu, Planning Director | Bianca Naumovici-Bella, Senior Producer;
P&G Team: Ileana Cocias, Senior Marketing Director P&G Fem, Beauty, Oral SEE and Drug Channel Leader | Katarina Ramic, Brand & Commercial Director, P&G Personal Care SEE | Anna Karavasili, Senior Brand Manager, P&G Personal Care SEE | Andreea Platon, Media Director;
Aggero Team: Paul Popa, Campaign Lead.
- Social Media Special Mechanics
NOMINEE
Work: DIGITAL XMAS TREE
Client: PepsiCo
Brand: Pepsi
Author: Leo Burnett
Other credits: OMD
Leo Burnett Team: Andrei Nica, Deputy CD | Adriana Pascan, Chief Creative Officer | Oana Năstase, Senior Digital Planner | Ana Miculescu, Business and Innovation Director | Mara Sabau, Art Director | Bianca Muscalu, Copywriter;
PepsiCo Team: Delia Corniciuc, Head of Marketing Beverages | Iuliana Dragomir, CSD Lead | Alexandra Burdulea, Senior Brand Manager.
- Social Media Special Mechanics
NOMINEE
Work: Allout FactZ
Client: Samsung Electronics România (SEROM)
Brand: Samsung
Author: Leo Burnett
Other credits: MSL The Practice, Publicis Media, Cheil Centrade
The Team: Oana Mita, Professional, IMC Strategy
Samsung Electronics Romania Team: Corina Sandu, Campaign & Category Manager | Simona Panait, Marketing & Online Director | Sabina Stirb, Head of Communications | Oana Isac, MX Category Supervisor | Sara Elsheikh, PR Specialist | Raluca Alexe, Social Media Coordinator;
Leo Burnett Romania Team: Andreea Cojocariu, Account Manager | Bogdan Vintilă, Group Creative Director | Alexandru Badarau, Senior Copywriter | Diana Sumanaru, Cultural Strategist | Victor Stroe, Head of Strategy | Mihai Lucanu, Brand Communications Director;
MSL The Practice Team: Oana Voncick, Senior Communications Manager
Publicis Media Team: Diana Diaconescu, Client Lead | Rachita Medeea, Account Manager | Ludu Anca, Biddable Media Strategist | Pintelie Matei, Biddable Media Specialist | Marcu Bianca, Biddable Media Specialist;
Cheil Centrade Team: Petruța Ciuica, Head of Social Media
- Best Community Engagement
GOLD
Work: Kaufland Dance Talk
Client: Kaufland România & ANSR
Brand: Kaufland România
Author: v8
Other credits: Mccann PR, Universal McCann Worldwide, Linotip, Arsenic Production
Kaufland Romania Team: Estera Anghelescu, Recruiting & Employer Branding Director | Karla Riskovics, Employer Branding Coordinator | Alexandra Munteanu, Employer Branding Specialist | Silviu Buidan, Head of Digital Marketing | Răzvan Moței, Social & Online Marketing Specialist;
v8 Team: Adina Stănescu, Creative Director | Anca Masek, Group Creative Director | Sandra Cristu, Group Creative Director | Rareș Boghiu, Art Director | Camelia Cucu, Head of Digital Strategy | Alexandra Coancă, Senior Account Manager | Corina Angearu, Client Service Director | Andrei Dragu, Chief Operations Officer.
- Best Community Engagement
SILVER
Work: T.R.A.I. - Neighborhood’s voice
Client: OLX ONLINE SERVICES
Brand: STORIA.RO
Author: PUBLICIS
Other credits: DIGITAS, MSL The Practice, Media Investment
OLX ONLINE SERVICES Team: Monica Dudău, Marketing Manager | Sonia Ardelean, Marketing Specialist | Diana Florea, Digital Content Specialist | Claudiu Masă, Performance Marketing Specialist;
PUBLICIS Team: Roxana Maria Bularca, Senior Digital Client Manager | Alexandra Hatmanu, Client Manager | Miruna Dumitrescu, Groupe Creative Director | Monica Felea, Copywriter | Ionica Dogaru, Art Director | Vanesa Panait, Digital Copywriter | Natalia Mocanu, Art Director | Alexandru Tofan, Art Director | Ștefan Georgescu, Associate Strategy Director | Raluca Kovacs, Chief Strategic Officer;
DIGITAS Team: Ana Blas, Business Analyst | Cristian Stan, Data Visualization & Business Intelligence Manager | Vlad Dobrescu, Senior Web Developer | Călin Buzea, Managing Director | Alexandra Caciur, Head of Data & Business Intelligence;
MSL The Practice Team: Alexandra Nedelcu.
- Best Community Engagement
NOMINEE
Work: Z EXHIBITION
Client: PepsiCo
Brand: Pepsi
Author: Leo Burnett
Other credits: OMD
Leo Burnett Team: Andrei Nica, Deputy CD | Adriana Pascan, Chief Creative Officer | Oana Năstase, Senior Digital Planner | Ana Miculescu, Business and innovation director | Delia Raicu, Art Director | Alecsandra Popa, Copywriter;
PepsiCo Team: Delia Corniciuc, Head of Marketing Beverages | Alexandra Burdulea, Senior Brand Manager | Auras Stancu, Jr. Brand Manager;
OMD Team: Cristina Mareș, Media Account | Nicoleta Avram, Media Manager | Ana Vieru, Digital Account Lead.
- Best Community Engagement
NOMINEE
Work: BEAT THE SKUNK
Client: P&G
Brand: Old Spice
Author: Leo Burnett
Other credits: Aggero, EssenceMediacom
Leo Burnett Team: Irina Becher, Creative Director | Ionuț Moscu, Art Director | Adrian Bujenita, Senior Copywriter | Jorg Riommi, Chief Creative Officer CEE | Vasilije Corluka, Executive Creative Director | Andreia Anghel, Account Director | Irina Constantin, Senior Brand Manager | Corina Bratu, Planning Director | Bianca Naumovici-Bella, Senior Producer;
P&G Team: Ileana Cocias, Senior Marketing Director P&G Fem, Beauty, Oral SEE and Drug Channel Leader | Katarina Ramic, Brand & Commercial Director, P&G Personal Care SEE | Anna Karavasili, Senior Brand Manager, P&G Personal Care SEE | Andreea Platon, Media Director;
Aggero Team: Paul Popa, Campaign Lead.
- Best Community Engagement
NOMINEE
Work: Allout FactZ
Client: Samsung Electronics România (SEROM)
Brand: Samsung
Author: Leo Burnett
Other credits: MSL The Practice, Publicis Media, Cheil Centrade
The Team: Oana Mita, Professional, IMC Strategy
Samsung Electronics Romania Team: Corina Sandu, Campaign & Category Manager | Simona Panait, Marketing & Online Director | Sabina Stirb, Head of Communications | Oana Isac, MX Category Supervisor | Sara Elsheikh, PR Specialist | Raluca Alexe, Social Media Coordinator;
Leo Burnett Romania Team: Andreea Cojocariu, Account Manager | Bogdan Vintilă, Group Creative Director | Alexandru Badarau, Senior Copywriter | Diana Sumanaru, Cultural Strategist | Victor Stroe, Head of Strategy | Mihai Lucanu, Brand Communications Director;
MSL The Practice Team: Oana Voncick, Senior Communications Manager;
Publicis Media Team: Diana Diaconescu, Client Lead | Rachita Medeea, Account Manager | Ludu Anca, Biddable Media Strategist | Nasta Evelin, Biddable Media Specialist | Marcu Bianca, Biddable Media Specialist;
Cheil Centrade Team: Petruta Ciuica, Head of Social Media.
- Best Community Association
SILVER
Work: THE CHEESE PAIRS UP
Client: Hochland
Brand: Hochland
Author: Leo Burnett
Other credits: Digital Star, OMD
Leo Burnett Team: Dinu Gojan, Group Creative Director | Oana Năstase, Senior Digital Planner | George Popa, Senior Art Director | Elena Negrescu, Senior Copywriter | Teodor Chiripuci, Senior Copywriter | Eliza Toma, Brand Communication Manager | Alexandru Dumitrescu, Creative Director;
Hochland Romania Team: Galina Pinteac, Communication Digital Manager | Alexandra Datcu, Junior Brand Manager.
- Influencer Marketing
GOLD
Work: #WithMomToMammo
Client: Regina Maria The Healthcare Network
Brand: Regina Maria The Healthcare Network
Author: McCANN Health Brain and Heart
Other credits: The New
McCANN Health Brain and Heart Team: Andreea Stăicuț, Senior Account Executive;
Regina Maria The Healthcare Network Team: Raluca Ionescu, Head Of Laboratory & Imaging Communication | Greta Redeleanu, Marketing Director | Cristiana Vago, Manager Communication;
THE NEW Team: Sabina Juncu, Account Director | Oana Nedelea, Head of Strategy | Loredana Andrei, Senior Strategic Planner | Seb Luba, Head of Social Media | Andra Lita, Social Media Manager | Dorina Cioriia, Senior Art Director | Gigi Dragomir, Junior Art Director | Colo, Digital Creative Director.
- Influencer Marketing
NOMINEE
Work: Looking for experiences, not experience.
Client: McDonald’s România
Brand: McDonald’s România
Author: Tribal Worldwide România & DDB România
Other credits: OMD România
McDonald's Romania Team: Irina Angelescu, Marketing Director | Ioana Bibiță, Senior Marketing Coordinator | Cosmina Țapliuc, Digital Marketing Manager;
DDB Romania Team: Roxana Niță, Executive Creative Director | Teodor Minea, Senior Art Director | Dragoș Apostol, Graphic Designer | Alexandra Jitărel, Senior Copywriter | Ioana Dobrinescu, Strategy Director | Georgiana Nica, Strategy Planner | Georgiana Rotaru, Account Director | Carmen Răduță, Account Manager;
Tribal Worldwide Romania Team: Simina Zidaru-Dima, Managing Partner & Creative Director | Cezar Iliescu, Art Director | Irina Blanșek, Copywriter | Ruxandra Popescu, Client Service Director | Gabriela Cioplea, Senior Account Manager | Adrina Cruțu, Digital Account Executive | Luana-Mali Roman, Social Media Director | Emilian Urucu, Social Media Manager.
- Influencer Marketing
NOMINEE
Work: The Privacy Manifesto
Client: Netflix
Brand: Netflix - Luther: The Fallen Sun
Author: KUBIS
Other credits: Puzzle Onvertising, Wavemaker Romȃnia, MSL The Practice, Luca’s Art Film, Director: San
Netflix Team: Katarzyna Zagol-Sudomir, Marketing Manager CEE | Amalie Rang, Marketing Production Manager CEE;
KUBIS Team: Maria Teodorof, Co-Creative Director | Carina Toma, Co-Creative Director | Laurentiu Lupu, Senior Art Director | Ada Gheorghiu, Group Account Director | Tereza Morti, Social Media Manager.
- Influencer Marketing
NOMINEE
Work: Your place is in the kitchen only when you want it to be.
Client: HCL Online Advertising
Brand: Tazz
Author: Jam Session Agency
Other credits: GRF+, Conversion
Jam Session Agency Team: Valentin Suciu, Chief Creative Officer | Luca Costea, Senior copywriter | Ovidiu Juravle, Former team member | Emi Chitu, Senior Account Manager | Amalia Jakab, Business Unit Leader | Oana Oprea, Head of Digital Planning | Alexandra Bolocan, Account Executive;
HCL Online Advertising Team: Razvan Acsente, Chief Marketing Officer | Cristina Sauciuc, Head of Brand & Communication | Roxana Stratulat, Former team member | Roxana Niculae, Brand Manager | Eva Cosa, Social Media Manager | Diana Barbu, Social Media Specialist | Anca Nelersa, Head of Campaigns & Creative Lab | Denisa Iordache, Commercial Campaign Manager | Stela Cristea, Manager Performance Marketing | Florin Diac, Senior performance marketing.
VIDEO
- Viral Video
SILVER
Work: Your place is in the kitchen only when you want it to be.
Client: HCL Online Advertising
Brand: Tazz
Author: Jam Session Agency
Other credits: GRF+, Conversion
Jam Session Agency Team: Valentin Suciu, Chief Creative Officer | Luca Costea, Senior copywriter | Ovidiu Juravle, Former team member | Emi Chitu, Senior Account Manager | Amalia Jakab, Business Unit Leader | Oana Oprea, Head of Digital Planning | Alexandra Bolocan, Account Executive;
HCL Online Advertising Team: Razvan Acsente, Chief Marketing Officer | Cristina Sauciuc, Head of Brand & Communication | Roxana Stratulat, Former team member | Roxana Niculae, Brand Manager | Eva Cosa, Social Media Manager | Diana Barbu, Social Media Specialist | Anca Nelersa, Head of Campaigns & Creative Lab | Denisa Iordache, Commercial Campaign Manager | Stela Cristea, Manager Performance Marketing | Florin Diac, Senior performance marketing.
- Online Single Video
GOLD
Work: The Privacy Manifesto
Client: Netflix
Brand: Netflix - Luther: The Fallen Sun
Author: KUBIS
Other credits: Puzzle Onvertising, Wavemaker Romȃnia, MSL The Practice, Luca’s Art Film, Director: San
Netflix Team: Katarzyna Zagol-Sudomir, Marketing Manager CEE | Amalie Rang, Marketing Production Manager CEE;
KUBIS Team: Maria Teodorof, Co-Creative Director | Carina Toma, Co-Creative Director | Laurentiu Lupu, Senior Art Director | Ada Gheorghiu, Group Account Director | Tereza Morti, Social Media Manager.
- Online Single Video
SILVER
Work: No matter the generation.
Client: Flip România
Brand: FLIP
Author: Jam Session Agency
Other credits: Difrnt Agency
Flip Romania Team: Mădălina Stanculescu, Chief Marketing Office | Cristina Schițco, Head of Brand Communication;
Jam Session Agency Team: Valentin Suciu, Chief Creative Officer | Amalia Jakab, Business Unit Leader | Maria Vatamanu, Integrated Communication Specialist | Andreea Călărașu, Senior Planner | Cinzia Bunea, Account Manager | Alina Nechita, Group Creative Director.
- Online Single Video
SILVER
Work: Romania, The Most Beautiful Dental Clinic In The World
Client: SSER & ANAT
Brand: Dental Clinic
Author: MRM
Other credits: McCann Bucharest, UM România, McCann Central, McCann Birmingham, McCann Demand, markettiers4dc, Weber UK, Craft London
McCann Worldgroup Team: Cătălin Dobre, Co-CEO & Chief Creative Officer | Costin Bogdan, Executive Creative Director | Olivia Spanu, Senior Copywriter | Karla Georgescu, Senior Art Director | Lucian Cernat, Group Creative Director | Ioana Zamfir, Executive Creative Director | Ștefan Chirițescu, Head of Strategy | Andreea Spilca, Group Account Director | Tania Gocan, Regional Account Director | Ștefania Tita, Account Executive | Alex Budin, Chief Technology Officer | Alina Cosma, Web Developer | Madalina Ioan, Social Media Strategist | Lavinia Stroilescu, Social Media Strategist | Rocsana Marin, Senior Account Manager | Tiberiu Munteanu, Head of AV | Alexandru Platon, Senior AV Producer | Corina Nica, Corporate PR | Cristian Ene, Deputy Head of Digital.
- Online Single Video
SILVER
Work: Unfollow Self:Hate
Client: ING Bank
Brand: ING Bank
Author: Jam Session Agency
Other credits: Dentsu, McCann PR
Jam Session Agency Team: Alexandra Buligescu, Group Creative Director | Andreea Roscan, Sr. Art Director | Ștefania Bercu, Sr. Strategic Planner | Maria Ilie, Social Media Manager | Ștefania Bulgaru, Account Executive | Roxana Ioniță, Account Director;
Dentsu Team: Cosmin Mandricel, Digital Account Manager;
ING Bank Team: Erna Vitalariu, Content Marketing Manager | Dana Nacu, Content Marketing and Social Media Lead | Teodora Nițu-Floarea, Social Media Manager | Raisa Beicu, Brand PR Manager | Silvia Mihăilescu, Director of Brand, Marketing and Communications (former).
- Online Single Video
NOMINEE
Work: Fixodent Camp
Client: P&G
Brand: Fixodent
Author: Leo Burnett
Other credits: Mediacom, GRF+
Leo Burnett Team: Irina Becher, Creative Director | Viorel Holovach, Art Director | Șerban Tudorache, Senior Copywriter | Jorg Riommi, Chief Creative Officer CEE | Vasilije Corluk, Executive Creative Director | Andreia Anghel, Account Director | Ioana Motei, Client Account Director | Corina Bratu, Planning Director | Bianca Naumovici-Bella, Senior Producer;
P&G Team: Ileana Cocias, Senior Marketing Director P&G Fem, Beauty, Oral SEE and Drug Channel Leader | Stella Rousogiannaki, Brand & Commercial Director, P&G Oral Care SEE | Ioana Gherghe, Senior Brand Manager, P&G Oral Care Romania | Andreea Platon, Media Director.
- Online Video Series
GOLD
Work: Neighbors, Advices and Suggestions Department by T.R.A.I.
Client: OLX ONLINE SERVICES
Brand: STORIA.RO
Author: PUBLICIS
Other credits: Digitas, MSL The Practice, Starcom
OLX ONLINE SERVICES Team: Monica Dudău, Marketing Manager | Sonia Ardelean, Marketing Specialist | Claudiu Masă, Performance Marketing;
PUBLICIS Team: Roxana Maria Bularca, Senior Digital Client Manager | Alexandra Hatmanu, Client Manager | Corina Tudor, Senior Client Lead | Ilinca Șandor, Client Lead | Miruna Dumitrescu, Groupe Creative Director | Vanesa Panait, Digital Copywriter | Natalia Mocanu, Art Director | Ciprian Frunzeanu, Art Director | Ștefan Georgescu, Associate Strategy Director | Raluca Kovacs, Chief Strategic Officer;
DIGITAS Team: Alexandra Caciur, Head of Data & Business Intelligence | Cristian Stan, Data Visualization & Business Intelligence Manager | Călin Buzea, Managing Director;
MSL The Practice Team: Alexandra Nedelcu, Senior Communication Manager | Roxana Stratulat, Client Lead;
Starcom Team: Anca Saltan, Client Lead
- Online Video Series
SILVER
Work: TOP 100 HITS
Client: Carrefour România
Brand: Carrefour
Author: Publicis România
Other credits: Havas Media România, Funnel Agency, Marius Moga @ DeMoga Music, Saga Film
Publicis Romania Team: Titus Dumitrescu, Chief Creative Officer | Alin Badiu, Group Creative Director | Sebastian Romano, Group Creative Director | Stefana Grigoras, Junior Copywriter | Francesca Roscolodicu, Client Executive | Alina Floroian, Client Lead | Irina Stoleru, Art Director | Alexandru Deaconu, Senior Art Director | Vanesa Panait, Digital Copywriter | Natalia Mocanu, Art Director;
Carrefour Romania Team: Nicoleta Baicu, Head of Digital & Ecommerce Marketing | Evelina Albici, Digital Marketing Responsible | Iulia Gaal, Senior Campaign Manager | Mihaela Abagief, Senior Campaign Manager | Mircea Tomescu, Director Comunicare | Adriana Negrea, Media Manager | Marius Birborica, Responsabil comunicare outdoor.
DIGITAL BRAND EXPERIENCE & ACTIVATION
- Digital Brand Experience
SILVER
Work: 360 Live Experience by Vodafone EasyTech
Client: Vodafone România
Brand: Vodafone
Author: dentsu România
Other credits: Oxygen PR
dentsu Romania Team: Cristian Costache, Client Partner | Laura Mitrea, Senior Commercial Manager | Alexandru Stan, Client Director;
Vodafone Romania Team: Ruxandra Rau, Director, Brand and Marketing Communication | Cristina Chiorean, Senior Brand Manager.
- Digital Brand Experience
SILVER
Work: Fainoşag – The first mindfulness app from Transylvania
Client: Pate Ardealul
Brand: Pate Ardealul
Author: MRM
Other credits: McCann, GRIFFIN ADVERTISING
Orkla Team: Pasarica Adrian, Head of Marketing | Dumitru Irina, Senior Brand Manager;
Griffin Advertising Team: Papuc Ruxandra, Executive Creative Director;
McCann Worldgroup Team: Dobre Cătălin, CEE Creative Director, Chief Creative Officer&Co-CEO | Rusu Adrian, Group Creative Director | Bold Iulia, Sr. Art Director | Tara Mircea, Sr. Copywriter | Albu Alexandra, Regional Business Director | Preda Ana Andreea, Jr. Account Manager | Sofrone Andreea, Business Director | Oprea Ruxandra, Sr. Account Manager | Budin Alex, Head of Technology | Stan Cristian Valentin, Developer | Cosma Alina, Developer | Dediu Ionut, UX/UI Designer | Perisan Florin, Head of Digital Design.
- Digital Brand Experience
SILVER
Work: KFC Crave Run
Client: Sphera Group România
Brand: KFC
Author: MRM
Other credits: McCann Worldgroup, UM, Golin
Sphera Group România Team: Monica Eftimie, Chief Marketing Officer | Gina Zgubea, Senior Digital Manager | Adriana Staicu, Brand Manager | Mihnea Braşoveanu, Digital Manager | Claudia Bodnar, Social Media Manager | Florina Călin, PR Manager | Sofrone Andreea, Business Lead | Claudia Cofaru, Account Director | Ioana Zamfir, Executive Creative Director | Ioana Enache, Social Media Creative Director | Robert Eftenie, Senior Digital Copywriter | Adina Ciocan, Senior Digital Art Director | Alex Budin, Head of Technology | Diana Neagu, Social Media Art Director | Andrei Florian, Culture & Insights Manager;
UM Team: Dora Boldor, Account Director | Oana Grigore, Media Manager | Dany Dinu, Digital Manager;
Golin Team: Ruxandra Simion, Head of Unit
- Digital Brand Experience
NOMINEE
Work: TOURISTSGO.RO
Client: ELECTRIC CASTLE
Brand: ELECTRIC CASTLE
Author: MRM
Other credits: McCann
McCann Worldgroup Romania Team: Cătălin Dobre, Chief Creative Officer | Ruxandra Papuc, Creative Executive Director | Adrian Rusu, Group Creative Director | Narcisa Luft, Account Director;
Electric Castle Team: Javier Gelpi, Creative Director | Tudor Costinas, Head of Communications | Dorin Marcu, Director & Editor | Dan Campeanu, Director of Photography | Gabriel Chelcea, Sound | Jose Pouchucq, Unit Production Manager | Vlad Sulea, Art Director | Andrei Daniliuc, Creative Associate | Iulia Dobrai, Digital Marketing Manager | Alin Solomon, Website Manager.
- Digital Brand Experience
NOMINEE
Work: Buy a Hospital
Client: Dăruiește Viață
Brand: Dăruiește Viață
Author: Saatchi Creative Hub
Saatchi Creative Hub Team: Bogdan Costin, Creative Director | Laura Belc, Creative Director | Alexandra Dumitrana, Art Director | Simona Pandele, Copywriter | Emanuela Tudorache, Sr. Account Manager;
Dăruiește Viață Team: Carmen Uscatu, Fondator | Oana Gheorghiu, Fondator | Mihaela Pintilie, PR | Dionisia Sandu, PR;
Tazz Team: Răzvan Acsente, Chief Marketing Officer | Cristina Sauciuc, Head of Brand & Communications.
- Gamification
SILVER
Work: KFC Crave Run
Client: Sphera Group România
Brand: KFC
Author: MRM
Other credits: McCann Worldgroup, UM, Golin
Sphera Group România Team: Monica Eftimie, Chief Marketing Officer | Gina Zgubea, Senior Digital Manager | Adriana Staicu, Brand Manager | Mihnea Braşoveanu, Digital Manager | Claudia Bodnar, Social Media Manager | Florina Călin, PR Manager | Sofrone Andreea, Business Lead | Claudia Cofaru, Account Director | Ioana Zamfir, Executive Creative Director | Ioana Enache, Social Media Creative Director | Robert Eftenie, Senior Digital Copywriter | Adina Ciocan, Senior Digital Art Director | Alex Budin, Head of Technology | Diana Neagu, Social Media Art Director | Andrei Florian, Culture & Insights Manager;
UM Team: Dora Boldor, Account Director | Oana Grigore, Media Manager | Dany Dinu, Digital Manager;
Golin Team: Ruxandra Simion, Head of Unit
- Gamification
NOMINEE
Work: Fraudy Tales in Minecraft
Client: ING Bank
Brand: ING Bank
Author: Jam Session Agency
Other credits: Dentsu
Jam Session Agency Team: Diana Dalimon, Art Director | Ovidiu Anghel, Copywriter | Alexandra Buligescu, Group Creative Director | Maria Ilie, Social Media Manager | Alexandra Stan, Account Manager | Roxana Ionita, Account Director;
Dentsu Team: Daria Mateescu, Digital Media Planner;
ING Bank Team: Corina Manole, Sr. Content Marketing Specialist | Dana Nacu, Content Marketing and Social Media Lead | Alexandra Murea, PR & Content Manager.
- Act and React
GOLD
Work: Illiterate Ads
Client: Pepco
Brand: Pepco
Author: VMLY&R
Other credits: Fundaţia Noi Orizonturi România, Teach For Romania, Loops Production
VMLY&R Team: Bogdan Teodorescu, Creative Director | Ioana Ichim, Group Creative Director | Bogdan Dinu, Group Creative Director | Dinu Guțu, Strategic Planner | Mihaela Crăciunescu, Head of Strategy | Irina Szellelki, Copywriter | Raluca Dinu, Account Director | Irina Matei, Account Manager | Andreea Marcociu, Digital Account Manager | Diana Mărculescu, Social Media Manager | Denissa Mic, Communication Director;
Pepco Team: Raluca Popescu, CSR Specialist | Ioana Ioniță, Marketing Manager;
Fundația Noi Orizonturi Team: Anca Gaidos, Chief Operations Officer | Alexandra Giurgiu, Project Manager | Maria Kovacs, Expert Literație;
Teach for Romania Team: Giorgiana Astefanei, Communications & Media Relations Specialist | Fabiola Istudor, Communications Manager.
- Act and React
SILVER
Work: The Schengen Bistro
Client: Băcănia Veche
Brand: Băcănia Veche
Author: Saatchi Creative Hub
Saatchi Creative Hub Team: Teodora Ionica, Group Creative Director | Miruna Antonescu, Strategy Director | Bogdan Costin, Creative Director | Laura Belc, Creative Director | Madalina Stoica, Account Director | Vlad Petre, Managing Director.
- Act and React
NOMINEE
Work: Unmask Fears
Client: Ferrero România
Brand: Kinder
Author: Publicis România
Other credits: Mindshare Media, MSL The Practice, Publicis Events
Publicis Team: Adina Albu, Sr Client Lead | Ioana Dumitrascuta, Client Lead | Tudor Toma, Client Manager | Veronica Ciacoveanu, Digital Client Lead | Miruna Grecu, Digital Client Manager | Silviu Nedelschi, Exec. Creative Officer | Ana-Maria Taralunga, Group Creative Director | Catalin Grigore, Sr Art Director | Horia Girbea, Copywriter | Diana Maftei, Art Director | Vladut Tanase, Copywriter | Marius Farcasanu, Digital Art Director | Mirela Iordache, Account Manager;
Ferrero Romania Team: Diana Pasoi, Sr Brand Manager | Mihnea Ungureanu, Brand Manager;
MSL The Practice Romania Team: Ovidiu Condrea, Senior Communication Manager | Rafaela Bachios, Communication Manager;
Mindshare Team: Simona Gorea, Senior Digital Account Manager | Mihaela Stanescu, Group Account Director.
- Act and React
Work: Cooking takes time. Time from a woman you love.
Client: HCL Online Advertising
Brand: Tazz
Author: Jam Session Agency
Other credits: GRF+
Jam Session Agency Team: Valentin Suciu, Chief Creative Officer | Luca Costea, Senior copywriter | Alina Nechita, Group Creative Director | Amalia Jakab, Business Unit Leader | Emi Chitu, Senior Account Manager | Alexandra Bolocan, Account Executive;
HCL Online Advertising Team: Razvan Acsente, Chief Marketing Officer | Cristina Sauciuc, Head of Brand & Communication | Anca Nelersa, Head of Campaigns & Creative Lab | Ruxandra Ducu, Brand Division | Eva Cosa, Social Media Manager.
DIGITAL CAMPAIGNS
- FMCG – Food
GOLD
Work: THE CHEESE PAIRS UP
Client: Hochland
Brand: Hochland
Author: Leo Burnett
Other credits: Digital Star, OMD
Leo Burnett Team: Dinu Gojan, Group Creative Director | Oana Nastase, Senior Digital Planner | George Popa, Senior Art Director | Elena Negrescu, Senior Copywriter | Teodor Chiripuci, Senior Copywriter | Eliza Toma, Brand Communication Manager | Alexandru Dumitrescu, Creative Director;
Hochland Romania Team: Galina Pinteac, Communication Digital Manager | Alexandra Datcu, Junior Brand Manager | Anca Stoica, Marketing Director;
Digital Star Team: Denisa Pielescu, Creative Director | Diana Loredana Rață, Copywriter | Lucian Olteanu, Art Director;
OMD Team: Lucian Encluescu, Head of Digital | Maria Tanasoff, Senior Digital Manager | Ioana Enescu, Digital Executive.
- FMCG - Drinks
NOMINEE
Work: Z EXHIBITION
Client: PepsiCo
Brand: Pepsi
Author: Leo Burnett
Other credits: OMD
Leo Burnett Team: Andrei Nica, Deputy CD | Adriana Pascan, Chief Creative Officer | Oana Nastase, Senior Digital Planner | Ana Miculescu, Business and innovation director | Delia Raicu, Art Director | Alecsandra Popa, Copywriter;
PepsiCo Team: Delia Corniciuc, Head of Marketing Beverages | Alexandra Burdulea, Senior Brand Manager.
- Services
GOLD
Work: It’s horror to pay any other way
Client: PAGO x VISA
Brand: PAGO x VISA
Author: Sector7 HUB
SECTOR7 HUB Team: Alex Cotet, Writer, Creative Partner & Director | Raul Gheba, Creative Director | Eduard Dan-Tudor, Art Director | Blanka Horvath, Project Manager | Raluca Babei, Head of Production | Luiza Caruntu, Production Assistant | Roxana Andrei, Managing Partner;
PAGO Team: Adrian Cighi, Co-Founder | Alexandru Gala-Popescu, Co-Founder| Gabriela Deleanu, Marketing Manager;
VISA Romania: Ioana Vieru, Senior Marketing Manager
- Services
SILVER
Work: Unfollow Self:Hate
Client: ING Bank
Brand: ING Bank
Author: Jam Session Agency
Other credits: Dentsu, McCann PR
Jam Session Agency Team: Alexandra Buligescu, Group Creative Director | Andreea Roscan, Sr Art Director | Stefania Bercu, Sr Strategic Planner | Maria Ilie, Social Media Manager | Stefania Bulgaru, Account Executive | Roxana Ionita, Account Director;
Dentsu Team: Cosmin Mandricel, Digital Account Manager;
ING Bank Team: Erna Vitalariu, Content Marketing Manager | Dana Nacu, Content Marketing and Social Media Lead | Teodora Nitu-Floarea, Social Media Manager | Raisa Beicu, Brand PR Manager | Silvia Mihailescu, Director of Brand, Marketing and Communications (former).
- Services
NOMINEE
Work: Open for new, open for technology
Client: Vodafone Business
Brand: Vodafone Business
Author: MRM
Other credits: Vodafone Business In-House Media Team, Oxygen PR, Dentsu
McCann Worldgroup Romania Team: Catalin Dobre, Creative Director | Ruxandra Papuc, Executive Creative Director | Adrian Rusu, Group Creative Director | George Lupeanu, Group Creative Director | Stefan Chiritescu, Chief Strategy Officer | Iulia Bold, Senior Art Director | Cosmin Nicola, Senior Art Director | Mircea Tara, Senior Copywriter | Diana Dobrin, Copywriter | Tiberiu Munteanu, Head of A/V Production | Cosmin Hritcu, A/V Producer | Doina Ionescu, Group Account Director | Daniel Chelu, Account Manager | Mihaela Chirca, Account Manager | Irina Detesanu, Project Manager;
Vodafone Romania Team: Ruxandra Rau, Director Brand and Marketing Communications | Ionela Grigore, Brand Communications Manager | Simona-Elena Luciu, Brand Manager.
- Services
NOMINEE
Work: Free@ING
Client: ING Bank
Brand: ING Bank
Author: Jam Session Agency
Other credits: Dentsu
Jam Session Agency Team: Alexandra Buligescu, Group Creative Director | Andreea Roscan, Sr Art Director | Diana Dalimon, Art Director | Stefania Bercu, Sr Strategic Planner | Maria Ilie, Social Media Manager | Stefania Bulgaru, Account Executive | Roxana Ionita, Account Director
Dentsu Team: Cosmin Mandricel, Digital Account Manager;
ING Bank Team: Ana Stancu, Brand Management Specialist | Camelia Necula, Sr Marketing Specialist | Corina Manole, Sr. Content Marketing Specialist | Dana Nacu, Content Marketing and Social Media Lead | Mona Tufeanu, Sr Marketing Specialist.
- Retail
SILVER
Work: TOP 100 HITS
Client: Carrefour România
Brand: Carrefour
Author: Publicis România
Other credits: Havas Media România, Funnel Agency, Marius Moga @ DeMoga Music, Saga Film
Publicis Romania Team: Titus Dumitrescu, Chief Creative Officer | Alin Badiu, Group Creative Director | Sebastian Romano, Group Creative Director | Stefana Grigoras, Junior Copywriter | Francesca Roscolodicu, Client Executive | Ilinca Sandor, Client Lead | Alina Floroian, Client Lead | Irina Stoleru, Art Director | Alexandru Deaconu, Senior Art Director | Vanesa Panait, Digital Copywriter | Natalia Mocanu, Art Director;
Carrefour Romania Team: Nicoleta Baicu, Head of Digital & Ecommerce Marketing | Evelina Albici, Digital Marketing Responsible | Iulia Gaal, Senior Campaign Manager | Mihaela Abagief, Senior Campaign Manager | Mircea Tomescu, Director Comunicare | Adriana Negrea, Media Manager.
- Retail
NOMINEE
Work: Masters of Shopping Deals
Client: Kaufland România
Brand: Kaufland România
Author: v8
Other credits: Mccann PR, Universal McCann Worldwide
Kaufland Romania Team: Alina‑Roxana Golopența , Marketing Director | Silviu Buidan , Head of Digital Marketing | Maria Ionescu , Senior Marketing Specialist | Valeria Romanciuc, Social Media Marketing Specialist | Iustin-Răzvan Moței , Social & Online Marketing Specialist | Cosmin Ezaru , Creative Marketing Director;
v8 Team: Adina Stănescu, Creative Director | Andreea Siran, Group Creative | Adriana Paulică, Senior Art Director | Rareș Boghiu, Art Director | Laura Fluture, Senior Art Director | Paul Crăciunescu, Senior Copywriter | Alexandra Coancă, Senior Account Manager | Corina Angearu, Client Service Director | Ionuț Andrei, GM & Strategy Director | Andrei Dragu, Chief Operations Officer.
- Retail
NOMINEE
Work: Profi “Punem Suflet în România” digital CSR platform
Client: Profi România
Brand: Profi
Author: Saatchi Creative Hub
Other credits: Spark Foundry
Saatchi Creative Hub Team: Miruna Antonescu, Head of strategy | Miruna Sandulescu, Account Director | Emanuela Tudorache, Sr Account Manager | Cristina Choleva, Art Director | Catalin Badila, Copywriter;
Spark Foundry Team: Adrian Patarlageanu, Media Director.
- Restaurants
GOLD
Work: Looking for experiences, not experience
Client: McDonald's
Brand: McDonald's
Author: DDB x Tribal
Other credits: OMD
McDonald's Team: Irina Angelescu, Marketing Director | Ioana Bibiță , Senior Marketing Coordinator | Cosmina Țapliuc, Digital Marketing Manager;
DDB Team: Roxana Niță, Executive Creative Director | Teodor Minea, Sr. Art Director | Dragoș Apostol, Graphic Designer | Alexandra Jitărel, Sr. Copywriter | Ioana Dobrinescu, Strategy Director | Georgiana Dan-Tudor, Strategic Planner | Georgiana Rotaru, Account Director | Carmen Răduță, Account Manager
Tribal Team: Simina Zidaru-Dima, Managing Partner & Creative Director | Cezar Iliescu, Art Director | Irina Blanșek, Copywriter | Adina Crutu, Digital Account Executive | Gabriela Cioplea, Sr. Account Manager | Luana Roman, Social Media Director.
- Restaurants
SILVER
Work: KFC Crave Run
Client: Sphera Group România
Brand: KFC
Author: MRM
Other credits: McCann Worldgroup, UM, Golin
Sphera Group România Team: Monica Eftimie, Chief Marketing Officer | Gina Zgubea, Senior Digital Manager | Adriana Staicu, Brand Manager | Mihnea Braşoveanu, Digital Manager | Claudia Bodnar, Social Media Manager | Florina Călin, PR Manager;
McCann Worldgroup Team: Sofrone Andreea, Business Lead | Claudia Cofaru, Account Director | Ioana Zamfir, Executive Creative Director | Ioana Enache, Social Media Creative Director | Robert Eftenie, Senior Digital Copywriter | Adina Ciocan, Senior Digital Art Director | Alex Budin, Head of Technology | Diana Neagu, Social Media Art Director | Andrei Florian, Culture & Insights Manager;
UM Team: Dora Boldor, Account Director | Oana Grigore, Media Manager | Dany Dinu, Digital Manager;
Golin Team: Ruxandra Simion, Head of Unit.
- E-Commerce
GOLD
Work: Your place is in the kitchen only when you want it to be.
Client: HCL Online Advertising
Brand: Tazz
Author: Jam Session Agency
Other credits: GRF+, Conversion
Jam Session Agency Team: Valentin Suciu, Chief Creative Officer | Luca Costea, Senior copywriter | Ovidiu Juravle, Former team member | Emi Chitu, Senior Account Manager | Amalia Jakab, Business Unit Leader | Oana Oprea, Head of Digital Planning | Alexandra Bolocan, Account Executive;
HCL Online Advertising Team: Razvan Acsente, Chief Marketing Officer | Cristina Sauciuc, Head of Brand & Communication | Roxana Stratulat, Former team member | Roxana Niculae, Brand Manager | Eva Cosa, Social Media Manager | Diana Barbu, Social Media Specialist | Anca Nelersa, Head of Campaigns & Creative Lab | Denisa Iordache, Commercial Campaign Manager | Stela Cristea, Manager Performance Marketing | Florin Diac, Senior performance marketing.
- Social Campaigns
GOLD
Work: Reversed AI to reverse loneliness
Client: Asociația Niciodată Singur
Brand: Asociația Niciodată Singur
Author: Ogilvy
Other credits: Mavericks
Ogilvy Team: Bogdan Anghel, Senior Art Director | Mihaela Ștefănică, Senior Copywriter | Adrian Diac, Creative Director | Andreea Abel, Client Service | Adelina Rusu, Senior PR Manager | Albert Nica, Executive Creative Director| Ana Sișu, Head of PR & Influence;
Asociatia Niciodata Singur – Prietenii Varstnicilor Team: Cătălin Dinu, Director Executiv
- Social Campaigns
SILVER
Work: The Captive Radio
Client: Antenna Group x ANAIS
Brand: KISS FM & MAGIC FM x ANAIS
Author: Cheil Centrade
Other credits: Httpool by Aleph, Chainsaw Europe
Cheil Centrade Team: Mihai Gongu, Executive Creative Director | Miruna Potop, Group Creative Director | Alina Zaharescu , Head of Art | Iulia Dămăroiu, Senior Art Director | Ioana Cozma, Senior Copywriter | Carmen Miruță, Business Leader | Ana Maria Rădulescu, Senior Account Manager | Monica Garbur, AV Director | Cosmin Slăbescu, Head of Development, Cheil Centrade
ANAIS Team: Carmen Nemes, President | Mihaela Mangu-Dărvariu, Executive Director | Giulia Crisan, Lawyer | Adela Niță-Szenteș, Pshychoterapist;
Kiss FM & Magic FM Team: Dan Fințescu, Director of Content | Anne Marie Ionescu, Marketing Manager | Bogdan Țânculescu, Marketing Coordinator | Corina Băcanu , Co-host DesKiss Dimineața | Nico Creciunesc, Host Nico, baby! | Liana Stanciu, Host Magic Morning.
- Social Campaigns
SILVER
Work: The DumpStore
Client: Samusocial România
Brand: Samusocial România
Author: Tribal Worldwide România
Other credits: OMD România, Porter Novelli, cora România, Adi Bulboacă, Sorin Florea, ID Advertising, Neonish, Mobius Gallery
Tribal Worldwide Romania Team: Simina Zidaru-Dima, Creative & Managing Director | Mădălina Pop, Group Creative Director | Ionuț Raicu, Group Creative Director | Ramona Tătaru, Art Director | Andrei Soare, Development Director | Luana-Mali Roman, Social Media Director | Emilian Urucu, Social Media Manager | Andreea Boiangiu, Influencer Marketing Manager | Gabriela Cioplea, Senior Account Manager | Ruxandra Popescu, Client Service Director | Roxana Memetea, Managing Partner, Tribal Worldwide Romania & DDB Romania.
- Social Campaigns
SILVER
Work: Buy a Hospital
Client: Dăruiește Viață
Brand: Dăruiește Viață
Author: Saatchi Creative Hub
Saatchi Creative Hub Team: Bogdan Costin, Creative Director | Laura Belc, Creative Director | Alexandra Dumitrana, Art Director | Simona Pandele, Copywriter | Emanuela Tudorache, Sr Account Manager;
Dăruiește Viață Team: Carmen Uscatu, Fondator | Oana Gheorghiu, Fondator | Mihaela Pintilie, PR | Dionisia Sandu, PR;
Tazz Team: Răzvan Acsente, Chief Marketing Officer | Cristina Sauciuc, Head of Brand & Communications.
- Others
GOLD
Work: T.R.A.I. - Neighborhood’s voice
Client: OLX ONLINE SERVICES
Brand: STORIA.RO
Author: PUBLICIS
Other credits: DIGITAS, MSL The Practice, Media Investment
OLX ONLINE SERVICES Team: Monica Dudău, Marketing Manager | Sonia Ardelean, Marketing Specialist | Diana Florea, Digital Content Specialist | Claudiu Masă, Performance Marketing Specialist;
PUBLICIS Team: Roxana Maria Bularca, Senior Digital Client Manager | Alexandra Hatmanu, Client Manager | Miruna Dumitrescu, Groupe Creative Director | Monica Felea, Copywriter | Ionica Dogaru, Art Director | Vanesa Panait, Digital Copywriter | Natalia Mocanu, Art Director | Alexandru Tofan, Art Director | Ștefan Georgescu, Associate Strategy Director | Raluca Kovacs, Chief Strategic Officer;
DIGITAS Team: Ana Blas, Business Analyst | Cristian Stan, Data Visualization & Business Intelligence Manager | Călin Buzea, Managing Director | Alexandra Caciur, Head of Data & Business Intelligence;
MSL The Practice Team: Alexandra Nedelcu, Senior Communication Manager
BEST DIGITAL CAMPAIGN
Work: Your place is in the kitchen only when you want it to be.
Client: HCL Online Advertising
Brand: Tazz
Author: Jam Session Agency
Other credits: GRF+, Conversion
Jam Session Agency Team: Valentin Suciu, Chief Creative Officer | Luca Costea, Senior copywriter | Ovidiu Juravle, Former team member | Emi Chitu, Senior Account Manager | Amalia Jakab, Business Unit Leader | Oana Oprea, Head of Digital Planning | Alexandra Bolocan, Account Executive;
HCL Online Advertising Team: Razvan Acsente, Chief Marketing Officer | Cristina Sauciuc, Head of Brand & Communication | Roxana Stratulat, Former team member | Roxana Niculae, Brand Manager | Eva Cosa, Social Media Manager | Diana Barbu, Social Media Specialist | Anca Nelersa, Head of Campaigns & Creative Lab | Denisa Iordache, Commercial Campaign Manager | Stela Cristea, Manager Performance Marketing | Florin Diac, Senior performance marketing.
INTERNETICS DIGITAL FOR GOOD
GOLD
Work: Illiterate Ads
Client: Pepco
Brand: Pepco
Author: VMLY&R
Other credits: Fundaţia Noi Orizonturi România, Teach For Romania, Loops Production
VMLY&R Team: Bogdan Teodorescu, Creative Director | Ioana Ichim, Group Creative Director | Bogdan Dinu, Group Creative Director | Dinu Guțu, Strategic Planner | Mihaela Crăciunescu, Head of Strategy | Raluca Dinu, Account Director | Irina Matei, Account Manager | Andreea Marcociu, Digital Account Manager | Diana Mărculescu, Social Media Manager | Denissa Mic, Communication Director;
Pepco Team: Raluca Popescu, CSR Specialist | Ioana Ioniță, Marketing Manager;
Fundatia Noi Orizonturi Team: Anca Gaidos, Chief Operations Officer | Alexandra Giurgiu, Project Manager | Maria Kovacs, Expert literație;
Teach For Romania Team: Giorgiana Astefanei, Communications & Media Relations Specialist | Fabiola Istudor, Communications Manager | Cosmina Schiau, Corporate Partnerships Manager | Alina Răducanu, Coordonator proiect literație.
SILVER
Work: Kaufland Dance Talk
Client: Kaufland România & ANSR
Brand: Kaufland România
Author: v8
Other credits: Mccann PR, Universal McCann Worldwide, Linotip, Arsenic Production
Kaufland Romania Team: Estera Anghelescu, Recruiting & Employer Branding Director | Karla Riskovics, Employer Branding Coordinator | Alexandra Munteanu, Employer Branding Specialist | Silviu Buidan, Head of Digital Marketing | Răzvan Moței, Social & Online Marketing Specialist;
v8 Team: Adina Stănescu, Creative Director | Anca Masek, Group Creative Director | Sandra Cristu, Group Creative Director | Rareș Boghiu, Art Director | Camelia Cucu, Head of Digital Strategy | Alexandra Coancă, Senior Account Manager | Corina Angearu, Client Service Director | Andrei Dragu, Chief Operations Officer.
SPECIAL AWARDS
- YouTube Ads Leaderboard
Work: Top 100 Hits
Brand: Carrefour Romania
Author: Publicis Romania
Media: Funnel
- YouTube Ads Leaderboard │ People’s Choice
Work: ING Young - Fetița lui tata
Brand: ING
Author: Jam Session Agency
- Highest Digital Health Index in 2023
Premiul 1: BMW
Premiul 2: Dr. Max
Premiul 3: Kaufland Romania
- The Special Trophy – Long Live the Neighbour’s Goat! – offered this year by MAINSTAGE The Agency
Work: MedLife - Gold for Hope
Brand: MedLife
Author: MSL The Practice
![[FIT] Ghid de supraviețuire în epoca fraudelor digitale](https://media.iqads.ro/2024/04/screenshot-2024-04-12-at-12-00-36-cover-850.jpg)
